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Media agencies keen to tackle ad viewability issues, audit body research suggests

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Original article by Miranda Ward
Mumbrella – Page: Online : 18-May-16

An Audited Media Association of Australia survey has found that 52 per cent of media agency professionals identified the issue of ad viewability as a priority for the industry in the next 12 months. However, this was seen as a key issue by just 36 per cent of marketing directors. Meanwhile, respondents rated Google Analytics as the most trusted metric brand, followed by the Audit Bureau of Circulations, Roy Morgan Research, Nielsen and OzTAM.

CORPORATES
AUDITED MEDIA ASSOCIATION OF AUSTRALIA LIMITED, GOOGLE ANALYTICS, AUDIT BUREAU OF CIRCULATIONS, ROY MORGAN RESEARCH LIMITED, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, OZTAM PTY LTD, CIRCULATIONS AUDIT BOARD OF AUSTRALIA, GFK PTY LTD

Investors approve STW, WPP merger

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Original article by Max Mason
The Australian Financial Review – Page: 16 : 5-Apr-16

More than 99 per cent of STW Communications Group shareholders have endorsed a proposed merger with WPP Group’s Australian division. STW will change its name to WPP AUNZ and retain its Australian sharemarket listing. It will be headed by STW CEO Mike Connaghan, who has flagged an eventual reduction in the number of businesses owned by the combined group. It will boast revenue of about $A850m.

CORPORATES
STW COMMUNICATIONS GROUP LIMITED – ASX SGN, WPP GROUP PLC, SINGLETON, OGILVY AND MATHER HOLDINGS PTY LTD, CAVENDISH SQUARE

Facebook and co over-rated, says academic

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Original article by Dominic White
The Australian Financial Review – Page: 31 : 14-Mar-16

Melbourne Business School’s Professor of Marketing, Mark Ritson, has criticised the trend for marketers to shun traditional media in favour of social media. He notes that data from Nielsen indicates that only 46 per cent of people trust advertisements on social media, while 63 per cent trust TV ads and 60 per cent trust print ads. Likewise, just 23 per cent of Australians follow brands via social media, according to data from Sensis.

CORPORATES
MELBOURNE BUSINESS SCHOOL, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, SENSIS PTY LTD, AUSTRALIAN ASSOCIATION OF NATIONAL ADVERTISERS, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TWITTER INCORPORATED, FACEBOOK INCORPORATED, INSTAGRAM LLC

Expert called upon to settle REA, Domain fight

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Original article by Andrew Jefferson
The Australian – Page: 21 : 9-Mar-16

The legal dispute between Australian-listed REA Group and Fairfax Media-owned Domain will return to court on 21 March 2016, after the case was adjourned on 8 March. The case centres on allegations by REA that an advertising campaign by Domain was misleading and deceptive, by claiming that it boasts the nation’s leading property app. Justice Bernard Murphy proposed that the two parties hire an independent expert to determine which property app has the most listings.

CORPORATES
REA GROUP LIMITED – ASX REA, REALESTATE.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, DOMAIN.COM.AU, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Fairfax accused of misleading app claims

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Original article by Andrew Jefferson
The Australian – Page: 21 : 8-Mar-16

Australian-listed REA Group has alleged in the Federal Court that an advertising campaign by property listings rival Domain was misleading and deceptive. The legal action centres on ads that were published by Domain owner Fairfax Media in its newspapers in February 2016. The ads claimed that the Domain app is more widely used than REA’s realestate.com.au app and has a higher user rating on Apple’s app store. REA has disputed these claims.

CORPORATES
REA GROUP LIMITED – ASX REA, REALESTATE.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, DOMAIN.COM.AU, FEDERAL COURT OF APPEAL (CANADA)

Technology, urbanisation drive billboard surge

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Original article by Jake Mitchell
The Australian – Page: 22 : 23-Feb-16

Australian-listed APN Outdoor has posted a 2015 pro-forma net profit of $A43.3m, which is 83 per cent higher than previously. It is also 53 per cent higher than forecast in the prospectus for its December 2014 IPO. The outdoor advertising group’s EBITDA of $A73.3m was 62 per cent higher than previously. Meanwhile, rival oOh! Media has also exceeded its prospectus forecasts, with a 2015 pro-forma net profit of $A28.5m and EBITDA of $A57.7m.

CORPORATES
APN OUTDOOR GROUP LIMITED – ASX APO, OOH!MEDIA LIMITED – ASX OML, OUTDOOR MEDIA ASSOCIATION INCORPORATED

Advertisers see better times for TV sector

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Original article by Max Mason
The Australian Financial Review – Page: 32 : 15-Feb-16

A new report from media-buying agency Starcom Mediavest shows that advertisers are upbeat about the outlook for the Australian ad market. They expect advertising expenditure to rise by 2.8 per cent in 2016, while media owners forecast growth of 2.6 per cent. However, advertisers expect a 2.6 per cent decline in free-to-air TV advertising expenditure in 2016, although digital TV advertising is tipped to record double-digit growth in 2018 as more consumers view content online.

CORPORATES
STARCOM MEDIAVEST GROUP, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, WALT DISNEY COMPANY

Woolies turns to Saatchi for brand refresh

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Original article by Sue Mitchell
The Australian Financial Review – Page: 17 : 2-Feb-16

Andrew Hicks has been appointed as the director of marketing at Woolworths, a role he has held in an acting capacity since the resignation of chief marketing officer Tony Phillips in May 2015. Meanwhile, Woolworths has hired advertising agency M&C Saatchi to develop a new marketing campaign for its supermarkets business. Leo Burnett has been the retailer’s creative agency for the last two years, and was responsible for revamping the long-running Fresh Food People campaign. It also developed the not-so-successful Cheap Cheap campaign.

CORPORATES
WOOLWORTHS LIMITED – ASX WOW, M&C SAATCHI AGENCY PTY LTD, LEO BURNETT PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD

ALDI ups ad spend as rivals cut back

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Original article by Sue Mitchell
The Australian Financial Review – Page: 30 : 1-Feb-16

Data from Nielsen’s Advertising Information Service shows that ALDI Australia increased its advertising budget from $A15m in 2014 to $A28.9m in 2015. In contrast, Coles and Woolworths reduced their advertising expenditure by 25 per cent and 5.3 per cent respectively in 2015. ALDI has ramped up its metropolitan and regional TV advertising in recent years, and reduced its budget for newspaper advertising.

CORPORATES
ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD

Advertising revenue predicted to hit $13.5b

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Original article by Max Mason
The Australian Financial Review – Page: 12 : 4-Jan-16

ZenithOptimedia forecasts that Australian advertising revenue will rise by three per cent in 2016, to $A13.5bn. Digital advertising revenue is expected to grow by 12.1 per cent to almost $A6bn, while outdoor advertising revenue will increase by 8.9 per cent to $A716 million. However, ZenithOptimedia anticipates 0.6 per cent growth in TV advertising revenue, while a sharp decline in newspaper and magazine advertising revenue is expected.

CORPORATES
ZENITH OPTIMEDIA