M6940 Advertising Services

Adshel and Roy Morgan partner to take Helix Personas to the streets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

Roy Morgan Research and Adshel have announced a new partnership to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network. For the first time, advertisers will be able to target specific consumer audiences via Adshel’s Out of Home (OOH) media assets using Roy Morgan’s Helix Personas consumer segmentation and data integration tool. Adshel has already coded its entire OOH inventory with Helix Personas. Media agencies and brand advertisers can now identify the optimal locations and creative strategies to deliver the right message to the right people at the right time

CORPORATES
ROY MORGAN RESEARCH LIMITED, ADSHEL PTY LTD

Market research ‘almost real time’

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Original article by Jared Lynch
The Australian Financial Review – Page: 35 : 16-Mar-15

Advertising agency Droga5 Australia has secured an alliance with SurveyMonkey. The alliance with the online survey firm has allowed Droga5 to undertake market research on a proposed ad campaign at the start of the process of developing it rather than at the end. This has allowed Droga5 to obtain feedback on some ad campaigns within 48 hours

CORPORATES
DROGA5, SURVEYMONKEY INCORPORATED, MICROSOFT CORPORATION, LINKEDIN LIMITED

Commuter says yes: Australia’s CBD workers spot ads on motorways, public transport and office screens

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to September 2014, has found that around 70 per cent of Australians aged 14+ who work in the Sydney, Melbourne or Brisbane CBD have noticed public transport advertising in the last seven days. This includes ads inside or on the side of buses, trains, ferries and trams, at train stations, on platforms and in shelters. Meanwhile, around 65 per cent of CBD workers in Adelaide and 60 per cent in Perth reported seeing public transport ads in the past week

CORPORATES
ROY MORGAN RESEARCH LIMITED

Radio toasts advertising renaissance

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Original article by Dominic White
The Australian Financial Review – Page: 14 : 10-Mar-15

Data from Deloitte shows that advertising revenue for commercial radio stations in Australia’s five largest capital cities increased by 5.03 per cent during the first half of 2014-15. Australian Radio Network CEO Ciaran Davis attributes the rise to the defection of radio presenters Kyle and Jackie O. Commonwealth Bank media analyst Alice Bennett says the lower cost of radio advertising compared with TV was a key factor

CORPORATES
DELOITTE TOUCHE TOHMATSU LIMITED, AUSTRALIAN RADIO NETWORK PTY LTD, KIIS1065, APN NEWS AND MEDIA LIMITED – ASX APN, 2DAY FM AUSTRALIA PTY LTD, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, COMMERCIAL RADIO AUSTRALIA LIMITED, NOVA ENTERTAINMENT PTY LTD, FAIRFAX RADIO NETWORK PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, MACQUARIE RADIO NETWORK LIMITED – ASX MRN, COMMERCIAL ECONOMIC ADVISORY SERVICE OF AUSTRALIA, GOLDMAN SACHS AND PARTNERS AUSTRALIA PTY LTD

Domain vs REA: apples for apples audience numbers from Roy Morgan Research

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Feb-15

A Roy Morgan Single Source survey has found that more than 3.5 million Australians aged 14+ accessed Realestate.com.au via its website or app in an average four weeks in the six months to December 2014. This compares with 3.3 million during the same period in 2013. Some 1.7 million Australians accessed Fairfax Media’s Domain in the second half of 2014, down from 1.8 million in the previous corresponding period. The total audience growth for Realestate.com.au comprised an increase in the number of both website visitors (up six per cent) and mobile phone or tablet app users (up seven per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, DOMAIN.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, REALESTATE.COM.AU, REA GROUP LIMITED – ASX REA

SEEK misses the mark, shares tumble 8.7pc

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Original article by Max Mason
The Australian Financial Review – Page: 18 : 18-Feb-15

Listed online jobs advertising group SEEK has posted a 2014-15 interim underlying after-tax net profit of $A94.1m, which is nine per cent higher than previously. The group’s underlying revenue was 17 per cent higher at $A395.3m, and shareholders will receive an interim dividend of $A0.19 per share. Justin Diddams of Citigroup says the underlying profit result was disappointing, and his firm has a "sell" recommendation on the stock

CORPORATES
SEEK LIMITED – ASX SEK, CITIGROUP PTY LTD, HYPERION ASSET MANAGEMENT LIMITED, JOBSTREET CORPORATION BERHAD

Ten’s jungle success fires up fightback

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Original article by Darren Davidson
The Australian – Page: 19 : 3-Feb-15

Preliminary data from audience ratings provider OzTAM indicate that new reality TV show "I’m a ­Celebrity… Get Me Out of Here!" has been very successful for Ten Network. It managed a total viewers figure of 1.1999 million on 1 February 2015, despite coverage of the Australian Open Tennis tournament’s finals by rival Seven West Media at the same time. Ten CEO Hamish McLennan says the free-to-air TV group should be given a greater share of the advertising spend by media buyers. Ten is also looking at takeover offers, but 14.99% shareholder Bruce Gordon remains a hurdle

CORPORATES
TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, WIN CORPORATION PTY LTD, DISCOVERY COMMUNICATIONS INCORPORATED, FOXTEL MANAGEMENT PTY LTD, TIME WARNER INCORPORATED

Seven edges out Nine in TV ads

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Original article by Darren Davidson
The Australian – Page: 19 : 28-Jan-15

New data from KPMG show that the overall Australian metropolitan free-to-air TV advertising market suffered a 3.04% decline in the first six months of 2014-15, to $A1.5bn. This contrasts with growth a year earlier of 5.01% to $A1.6bn. However that period was marked by the federal election campaign, and Seven West Media chief revenue officer Kurt Burnette argues the slump now is merely cyclical rather than structural. His group lifted its share by 0.66% to 40.4%. Nine Entertainment also gained, while Ten Network saw its share fall from 21.52% to 20.4%

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SMI MEDIA INCORPORATED, KPMG AUSTRALIA PTY LTD, FREE TV AUSTRALIA LIMITED, CIMB SECURITIES INTERNATIONAL (AUSTRALIA) PTY LTD, YOUTUBE INCORPORATED, NETFLIX INCORPORATED

Junk food ads saturate cricket broadcasts, uni study reveals

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Original article by Kate Hagan
The Age – Page: 2 : 28-Jan-15

Obesity Policy Coalition members such as the Cancer Council Victoria and the Victorian branch of Diabetes Australia are urging Cricket Australia to abandon corporate sponsorship deals with fast food brands. New research by Wollongong University shows that during three One Day International and two Twenty20 matches as well as the first three days of the Ashes test series in 2014, junk food branding was shown 3,000-plus times in the TV broadcasts. Almost all of this was linked to naming rights sponsor KFC

CORPORATES
KFC, YUM! RESTAURANTS AUSTRALIA PTY LTD, CRICKET AUSTRALIA, UNIVERSITY OF WOLLONGONG, OBESITY POLICY COALITION, DIABETES AUSTRALIA – VICTORIA, THE CANCER COUNCIL VICTORIA

Ten’s ad share in decline, rivals up

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Original article by Lara Sinclair
The Australian – Page: 18 : 16-Jan-15

Data from SMI shows that the Seven Network had a 41 per cent share of metropolitan TV advertising revenue in calendar 2014, compared with 40.3 per cent previously. The Nine Network lifted its share of ad revenue from 37.6 per cent to 38.7 per cent, while the Ten Network’s share was down from 22 per cent to 20.3 per cent. TV accounted for 47.2 per cent of Australia’s total advertising market, down from 48.8 per cent in 2013

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SMI MEDIA INCORPORATED, DISCOVERY COMMUNICATIONS INCORPORATED, FOXTEL MANAGEMENT PTY LTD