M6950 Market Research and Statistical Services

Bunnings is Australia’s most trusted brand, banking industry moves into Net Trust and Temu is most distrusted online retailer

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Dec-25

Bunnings is the most trusted brand in the 12 months to September 2025, making it the eighth consecutive quarterly victory for the hardware retailer stretching back to late 2023. This is according to the latest Roy Morgan Single Source (Australia) Risk Monitor, with the top four places being unchanged for the fourth consecutive quarter, with discount supermarket Aldi in second, discount department store Kmart in third, and technology and consumer products firm Apple in fourth position. The banks improved their trust rankings, now with five of the top 20 most trusted brands, while supermarket chains Woolworths and Coles were Australia’s two most distrusted brands for a fourth straight quarter, and Temu is rated as Australia’s most distrusted online retailer.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, APPLE PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, TEMU

Magazines matter to a clear majority of Australians: over 14.6 million read magazines in print or online

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Original article by Roy Morgan
The Australian Financial Review – Page: Online : 26-Nov-25

The Roy Morgan Australian Readership report for the 12 months to September 2025 shows that 10.9 million Australians aged 14+ (47.4%) now read print magazines. This market broadens significantly to over 14.6 million Australians aged 14+ who read magazines in print or online either via the web or an app. Overall, a total of seven of the top 25 most widely read magazines increased their readership over the last year. Food & Entertainment is again Australia’s best performing magazine category, with a readership of 6,612,000 (well over 2.5 million ahead of any other category, and reaching 28.7% of the population). Meanwhile, Better Homes and Gardens is still Australia’s most widely read paid magazine, with a print readership of 1,658,000; the second-placed The Australian Women’s Weekly has a print readership of 1,180,000. These are the latest findings from the Roy Morgan Single Source survey of 65,956 Australians aged 14+ in the 12 months to September 2025.

CORPORATES
ROY MORGAN LIMITED

Australians have 209 million days of annual leave due

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-25

New data from Roy Morgan shows that more than 9.7 million Australians in paid employment now have a combined 209 million days of annual leave acrued. This is up from 200 million days in September 2023; however, it is down slightly from the record high reached in March 2025 of 216 million days. A further 5.2 million Australians (34.7% of paid workers) have no annual leave due, up slightly from the 5.1 million (36.7%) without any annual leave two years ago. The average number of days of annual leave due per worker has remained virtually unchanged at 14 days over the last four years, but the overall total has increased as the workforce swelled. However, this steady ascent in the post-pandemic period has stalled this year as full-time employment has declined and been replaced by rising part-time employment.

CORPORATES
ROY MORGAN LIMITED

Ownership of Solar Energy Systems is on the rise

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Nov-25

New data from Roy Morgan shows that 32% of Australian households (more than 3.3 million) now have some form of solar energy system, such as a solar hot water system, a solar heated swimming pool or rooftop solar panels with or without battery systems. These figures include 27% of households with solar panels and 5% with both solar panels and storage batteries. Western Australians are leading the way in solar panel ownership (37%) along with South Australian households (also 37%), followed by Queensland (33%). Households in these States are more likely to have solar panels than an average Australian household. Meawhile, households in South Australia and the Northern Territory (Darwin and Alice Springs) have a higher take-up of solar batteries (9% and 7% of households, respectively) compared to the national average (5%). While ownership of solar power storage batteries is at a much lower rate compared to solar panels, the federal government’s Cheaper Home Batteries Program is set to boost the future take-up of storage batteries nationwide.

CORPORATES
ROY MORGAN LIMITED

Australia’s Most Trusted and Distrusted Brands + The Retail Landscape – Webinar Invitation

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-25

Join Roy Morgan CEO Michele Levine at 11:00am on 28 November to discover Australia’s most Trusted and Distrusted brands; how traditional retail brands are being impacted by Temu, Shein, and AliExpress; how the dramatic shift to low prices is affecting discount department stores like Kmart and Big W; whether Amazon has finally become the digital category killer, impacting Myer, JB Hi-Fi and Harvey Norman; whether Coles and Woolworths are finally showing real signs of reputational recovery; and whether the retail sector seeing a rise in distrust amid all the upheaval. Register now and we will send you a link immediately prior to the start of the webinar.

CORPORATES
ROY MORGAN LIMITED

Over one-in-three Australian credit card holders rely on credit to make ends meet

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Nov-25

New research from Roy Morgan’s Single Source shows that the median annual personal income of Australian credit card holders is over $20,000 higher than non-credit card holders. Nevertheless, 36% of credit card holders leave part of their credit card debt unpaid at the end of each month; this equates to an estimated 2,440,000 Australians, or 11% of the adult population. Among the 2.44 million Australians who do not pay off their credit card each month, the median amount owed is $1,037. Those with greater ongoing living expenses tend to owe more, with more owed by mortgage payers ($1,342) and renters ($911) than by those owning their home outright ($787). Not only do credit card holders who have greater ongoing living expenses leave larger amounts unpaid on their credit card each month, but they are also more likely to have accessed buy-now, pay-later services in an average four weeks.

CORPORATES
ROY MORGAN LIMITED

Online retailers are leading Australia’s low-price perception shift, with cheap becoming even cheaper

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Nov-25

Research from Roy Morgan shows that global online retailers are reshaping Australians’ perceptions of value, with "cheap" becoming even cheaper as most traditional discount stores lose their hold on price perception. Kmart and Big W continue to lead on low-price perception, with 58% and 45% of Australians respectively associating these brands with the statement "has low prices". However, over the past five years most traditional discount retailers have seen declines in this measure, while Amazon, Temu and Shein have recorded notable gains. Temu’s "low price" association has risen from 34% to 41% (+7% points) since October 2024, surpassing The Reject Shop. Shein has risen from 23% to 27% (+4% points) during the same period, and is now sitting on par with Bunnings and Target. The Reject Shop’s recent acquisition by Canadian retailer Dollarama is set to inject new competition into this segment. However, Dollarama will be entering a far more competitive environment than The Reject Shop has competed in, with online players now firmly reshaping what Australians perceive as "cheap".

CORPORATES
ROY MORGAN LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, AMAZON.COM INCORPORATED, TEMU, SHEIN, THE REJECT SHOP LIMITED, TARGET AUSTRALIA PTY LTD, BUNNINGS GROUP LIMITED, DOLLARAMA

Over 620,000 Problem Gamblers in Australia – and the majority are aged under 35

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Oct-25

Roy Morgan’s analysis of gambling data shows that an estimated 622,000 Australians aged 18+ (2.9%) now fit the profile of ‘problem gamblers’; this is up 111,000 (+22%) from a year ago, and up 230,000 from two years ago. Some 1,610,000 Australians are now classified as ‘low risk gamblers’, which is down 149,000 (-8%) on a year ago, and 196,000 lower than two years ago. Meanwhile, the number of Australians who are now considered to be ‘moderate risk gamblers’ is down 17,000 (-1%) on a year ago, but up 180,000 compared to two years ago. The Problem Gambling Severity Index shows that a total of 3,492,000 Australians (16.2%) are either problem gamblers or at-risk gamblers. This detailed research into gambling in Australia is conducted on an ongoing basis around the nation, and is based on interviews with more than16,000 Australian adults every year (1,300+ each month).

CORPORATES
ROY MORGAN LIMITED

Australians report donating almost $8 billion to charity annually

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Data from Roy Morgan shows that 58% of Australians aged 14+ (an estimated 13.2 million people) donated an average of $594 to charity in the year to 30 June 2025, contributing approximately $7.9 billion in total. Donations have followed a steady upward trend since June 2015, with a few slight dips in recent periods over the last decade, including during the last year as cost-of-living concerns became prevalent, even as official inflation decelerated rapidly over the last two-and-a-half years. Over the last decade the average size of charitable donations made by Australians has grown significantly. In 2015-16 the average charitable donation per donor was $334; this increased by $166 (+50%) in the next five years to an average of $500 in 2020-21. Since the COVID-19 pandemic, the growth in the size of the average charitable donation has continued, but at a slower pace, up by $94 (+19%) over the last four years to $594 in 2024-25.

CORPORATES
ROY MORGAN LIMITED

Sydney FC is again the most widely supported A-League club ahead of the new 2025-26 A-League season

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Research from Roy Morgan shows Sydney FC topping the 2025 Roy Morgan A-League club supporter ladder with 686,000 fans; this is over 100,000 more fans than any other club in the league. Sydney FC has been the most successful club in the A-League Men, winning 5 Championships and 4 Premiers Plates since the league began in 2005. There is a close contest for second place between the Brisbane Roar and Melbourne Victory. The Roar has 556,000 supporters, just ahead of the Melbourne Victory with 531,000 supporters. In fourth place overall are Adelaide United with 404,000 supporters, followed by Perth Glory with 360,000 supporters and current A-League Men’s Champions Melbourne City with 292,000 supporters. Meanwhile, 16.1% of Australians (3.7 million people), now support an A-League club, and 6.8% (almost 1.6 million) watch the A-League on TV. However, a much larger 5.6 million (24.5%) Australian have watched any soccer match on TV, which includes overseas leagues and international tournaments.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, BRISBANE ROAR FOOTBALL CLUB PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, ADELAIDE UNITED FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, MELBOURNE CITY FOOTBALL CLUB