M6950 Market Research and Statistical Services

Dear dairy… Australians old and young eating custards, mousses and creamy treats

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Mar-15

A Roy Morgan Single Source survey has found that almost 3.2 million Australians aged 14+ eat a packaged dairy dessert in an average four weeks. The survey, which was carried out in the year to December 2014, also shows that Dairy Farmers Custard and Fruche are the only dairy desserts that made the top five across all age groups. YoGo and Nestle Milo are most popular products among the under-25 age group, while Nestle Mousse is the top pick among the 25-34 age group. Dairy Farmers Custard is the top pick in both the 35-49 and 50+ age groups

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAIRY FARMERS LIMITED, NESTLE AUSTRALIA LIMITED

Multibrand strategy baffles bank customers

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Original article by James Eyers
The Australian Financial Review – Page: 15 : 10-Mar-15

A Customer Owned Banking Association (COBA) submission to the financial system inquiry criticised Australia’s major banks for failing to adequately disclose their ownership of multibrands. A survey carried out by Essential Research on behalf of COBA found that nearly 75 per cent of respondents said the banks fail to do so, while more than 50 per cent were not sure which bank owns sub-brands such as Bank of Melbourne or Bankwest

CORPORATES
CUSTOMER OWNED BANKING ASSOCIATION, BANK OF MELBOURNE LIMITED, BANK OF WESTERN AUSTRALIA LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, ST GEORGE BANK LIMITED, BANK OF SOUTH AUSTRALIA LIMITED, UBANK, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, GROWTH SOLUTIONS GROUP PTY LTD, ONEPATH AUSTRALIA LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Retailers urged to grill recalcitrant or disloyal shoppers

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Original article by Sue Mitchell
The Australian Financial Review – Page: 13 : 10-Mar-15

AT Kearney estimates that corporate expenditure on "big data" will top $US114bn ($A147.6bn) by 2018. However, AT Kearney principal Ian St-Maurice notes that most companies are not satisfied with the return on this investment. St-Maurice says retailers such as Coles and Woolworths should focus on improving their service to customers who shop at their stores regularly, and suggests supplementing big data with consumer surveys and focus groups, particularly for people who shop elsewhere

CORPORATES
AT KEARNEY INCORPORATED, WOOLWORTHS LIMITED – ASX WOW, COLES GROUP LIMITED, WESFARMERS LIMITED – ASX WES, MYER HOLDINGS LIMITED – ASX MYR

Sights, sea and snow: Australia’s top family holiday picks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Mar-15

A Roy Morgan Single Source survey has found that 46 per cent of Australian families would like to holiday in Queensland in the next two years. The survey, which was carried out in the year to December 2014, also shows that 45 per cent of Australian families favour Victoria as a domestic holiday destination, followed by New South Wales (43 per cent). Meanwhile, 25 per cent of families would like to visit Melbourne, while 14 per cent favour holidaying in Sydney

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australian unemployment jumps in February to 11.0% – highest since March 2014

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Mar-15

A Roy Morgan survey on Australia’s unemployment and under-employed shows that the real unemployment rate rose to 11 per cent in February 2015. This compares with an official unemployment rate of 6.4 per cent in January. The total workforce has fallen by 139,000 to 12,526,000 since February 2014, and the number of Australians who are under-employed has risen by 81,000 to 1,161,000 in the last 12 months. Roy Morgan Research executive chairman Gary Morgan says that to stand any chance of re-election in 2016, the Federal Government must look seriously at comprehensive industrial relations reform in in the May 2015 Budget

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

Does a person’s cooking talent influence their food preferences?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-15

A Roy Morgan Single Source survey has found that 50 per cent of Australians aged 14+ often receive compliments on their cooking. The survey, which was carried out in the year to December 2014, also shows that these people are 19 per cent more likely than the population average to enjoy eating vegetarian food, while they are 18 per cent more likely to enjoy eating bagels and 16 per cent more likely to enjoy health food. Meanwhile, 21 per cent of Australians say they would rather clean than cook, and they are 10 per cent more likely to enjoy eating both chicken nuggets and hot dogs than the average Australian

CORPORATES
ROY MORGAN RESEARCH LIMITED

Internet gives intending car buyers their auto fill

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-15

A Roy Morgan Single Source survey has found that 30 per cent of Australians aged 14+ researched cars online in an average-six month period in the year to December 2014, whether they intended to buy a car or not. This compares with just 17 per cent in 2002. Meanwhile, 59 per cent of Australians looking to buy a brand new car in the next 12 months have researched at least one aspect of cars or dealers online in the last six months, as have 47 per cent of those planning to buy a used car

CORPORATES
ROY MORGAN RESEARCH LIMITED

Weekly gambling spend negligible for Generations Y and Z … unlike the Boomer generations

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Mar-15

A Roy Morgan Single Source survey has found that the average Australian aged 18+ spent $A135 on leisure and entertainment per week in the year to December 2014. This include money spent on going out, entertainment at home and gambling. While gambling accounts for $A13 of the average Australian’s weekly leisure and entertainment spend, Generation Z spends an average of just $A4 per week on gambling. This compares with an average of $A21 per week for Baby Boomers and $A20 for Pre-Boomers

CORPORATES
ROY MORGAN RESEARCH LIMITED

No Death Penalty for Andrew Chan and Myuran Sukumaran say 53% of Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Mar-15

A special snap SMS Morgan Poll has found that 52 per cent of Australians say that Australians convicted of drug trafficking in another country and sentenced to death should be executed, which is unchanged since January 2015. The poll, which was carried out from 27 February-1 March, also shows that 53 per cent of Australians say convicted drug traffickers Andrew Chan and Myuran Sukumaran should not be executed in Indonesia. Roy Morgan Research executive chairman Gary Morgan that there are a number of complicating factors in the case of Chan and Sukumaran, including signs of remorse and rehabilitation, and allegations of bribery and corruption among the judiciary in Indonesia

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ROY MORGAN RESEARCH LIMITED

More young Australians drinking soft drinks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Feb-15

A Roy Morgan Single Source survey has found that 56 per cent of Australians aged 14-24 drank at least one soft drink in an average seven-day period during the year to December 2014. This compares with 53 per cent in the previous year. Some 38 per cent of 14-24 year olds drank at least one Coca Cola-branded soft drink in an average seven days (up from 35 per cent in 2013). In contrast, the number of Australians in the 25-34 age group who consumed any soft drinks in an average seven days fell from 56 per cent in 2013 to 53 per cent in 2014, while the number who consumed Coca Cola-branded soft drink fell from 41 per cent to 37 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, COCA-COLA AMATIL LIMITED – ASX CCL