M6950 Market Research and Statistical Services

Commuter says yes: Australia’s CBD workers spot ads on motorways, public transport and office screens

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to September 2014, has found that around 70 per cent of Australians aged 14+ who work in the Sydney, Melbourne or Brisbane CBD have noticed public transport advertising in the last seven days. This includes ads inside or on the side of buses, trains, ferries and trams, at train stations, on platforms and in shelters. Meanwhile, around 65 per cent of CBD workers in Adelaide and 60 per cent in Perth reported seeing public transport ads in the past week

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ROY MORGAN RESEARCH LIMITED

Speed demons or show offs? Australia’s sports car drivers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Mar-15

A Roy Morgan Single Source survey has found that just 326,000 Australian motorists own a sports car, coupe or two-door convertible. The survey, which was carried out in the year to December 2014, also shows that Mitsubishi is the most popular brand among sports car owners, accounting for 11.1 of these motorists. This is followed by Toyota (10.8 per cent) and BMW (8.4 per cent)

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ROY MORGAN RESEARCH LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, BMW AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, MAZDA AUSTRALIA PTY LTD

Business confidence weaker in February despite interest rate cut

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Mar-15

A Roy Morgan Business Single Source survey has found that Australian business confidence fell by eight per cent to 105.7 in February 2015. Business confidence is now well below pre-election levels and 22.5 per cent lower than its peak of 136.3 in October 2013, immediately following the federal election. The decline in business confidence occurred across all components of the index, but it was mainly due to a deterioration in the outlook for the Australian economy over the next five years

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ROY MORGAN RESEARCH LIMITED

L-NP support increases after PM Abbott commits to sending Australian troops to Iraq

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Original article by Roy Morgan Research
Morgan Poll Update – Page: Online : 10-Mar-15

A multi-mode Morgan Poll on Federal voting intention has found that support for the Coalition on a two-party preferred basis has risen by 2.5 per cent to 46.5 per cent. The poll, which was carried out on the weekends of 28 February-1 March and 7-8 March 2015, also shows that support for the Australian Labor Party has fallen by 2.5 per cent to 53.5 per cent. Roy Morgan Research executive chairman Gary Morgan says support for the Coalition rose after Prime Minister Tony Abbott committed to sending 300 Australian troops to Iraq to help train the Iraqi army in its fight against the Islamic State. He adds that the Morgan Poll has consistently shown a short-term boost to prime ministers who commit Australian forces to international battlefields

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MORGAN POLL, ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, PALMER UNITED PARTY, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, NEW ZEALAND. DEPT OF THE PRIME MINISTER AND CABINET

Dear dairy… Australians old and young eating custards, mousses and creamy treats

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Mar-15

A Roy Morgan Single Source survey has found that almost 3.2 million Australians aged 14+ eat a packaged dairy dessert in an average four weeks. The survey, which was carried out in the year to December 2014, also shows that Dairy Farmers Custard and Fruche are the only dairy desserts that made the top five across all age groups. YoGo and Nestle Milo are most popular products among the under-25 age group, while Nestle Mousse is the top pick among the 25-34 age group. Dairy Farmers Custard is the top pick in both the 35-49 and 50+ age groups

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ROY MORGAN RESEARCH LIMITED, DAIRY FARMERS LIMITED, NESTLE AUSTRALIA LIMITED

Multibrand strategy baffles bank customers

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Original article by James Eyers
The Australian Financial Review – Page: 15 : 10-Mar-15

A Customer Owned Banking Association (COBA) submission to the financial system inquiry criticised Australia’s major banks for failing to adequately disclose their ownership of multibrands. A survey carried out by Essential Research on behalf of COBA found that nearly 75 per cent of respondents said the banks fail to do so, while more than 50 per cent were not sure which bank owns sub-brands such as Bank of Melbourne or Bankwest

CORPORATES
CUSTOMER OWNED BANKING ASSOCIATION, BANK OF MELBOURNE LIMITED, BANK OF WESTERN AUSTRALIA LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, ST GEORGE BANK LIMITED, BANK OF SOUTH AUSTRALIA LIMITED, UBANK, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, GROWTH SOLUTIONS GROUP PTY LTD, ONEPATH AUSTRALIA LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Retailers urged to grill recalcitrant or disloyal shoppers

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Original article by Sue Mitchell
The Australian Financial Review – Page: 13 : 10-Mar-15

AT Kearney estimates that corporate expenditure on "big data" will top $US114bn ($A147.6bn) by 2018. However, AT Kearney principal Ian St-Maurice notes that most companies are not satisfied with the return on this investment. St-Maurice says retailers such as Coles and Woolworths should focus on improving their service to customers who shop at their stores regularly, and suggests supplementing big data with consumer surveys and focus groups, particularly for people who shop elsewhere

CORPORATES
AT KEARNEY INCORPORATED, WOOLWORTHS LIMITED – ASX WOW, COLES GROUP LIMITED, WESFARMERS LIMITED – ASX WES, MYER HOLDINGS LIMITED – ASX MYR

Sights, sea and snow: Australia’s top family holiday picks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Mar-15

A Roy Morgan Single Source survey has found that 46 per cent of Australian families would like to holiday in Queensland in the next two years. The survey, which was carried out in the year to December 2014, also shows that 45 per cent of Australian families favour Victoria as a domestic holiday destination, followed by New South Wales (43 per cent). Meanwhile, 25 per cent of families would like to visit Melbourne, while 14 per cent favour holidaying in Sydney

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ROY MORGAN RESEARCH LIMITED

Australian unemployment jumps in February to 11.0% – highest since March 2014

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Mar-15

A Roy Morgan survey on Australia’s unemployment and under-employed shows that the real unemployment rate rose to 11 per cent in February 2015. This compares with an official unemployment rate of 6.4 per cent in January. The total workforce has fallen by 139,000 to 12,526,000 since February 2014, and the number of Australians who are under-employed has risen by 81,000 to 1,161,000 in the last 12 months. Roy Morgan Research executive chairman Gary Morgan says that to stand any chance of re-election in 2016, the Federal Government must look seriously at comprehensive industrial relations reform in in the May 2015 Budget

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

Does a person’s cooking talent influence their food preferences?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-15

A Roy Morgan Single Source survey has found that 50 per cent of Australians aged 14+ often receive compliments on their cooking. The survey, which was carried out in the year to December 2014, also shows that these people are 19 per cent more likely than the population average to enjoy eating vegetarian food, while they are 18 per cent more likely to enjoy eating bagels and 16 per cent more likely to enjoy health food. Meanwhile, 21 per cent of Australians say they would rather clean than cook, and they are 10 per cent more likely to enjoy eating both chicken nuggets and hot dogs than the average Australian

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ROY MORGAN RESEARCH LIMITED