M6950 Market Research and Statistical Services

Most of us don’t eat enough fruit and veg

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jan-15

A Roy Morgan Single Source survey has found that just two per cent of Australians aged 14+ eat two serves of fruit and five serves of vegetables each day. The survey, which was carried out in the year to October 2014, also shows that more than 60 per cent of Australians eat no more than two serves of vegetables each day, while just six per cent eat five or more serves each day. Meanwhile, 33 per cent of women and 28 per of men eat the recommended two serves of fruit each day

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. NATIONAL HEALTH AND MEDICAL RESEARCH COUNCIL

Destination: New Zealand

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jan-15

A Roy Morgan Single Source survey has found that in the year to September 2014, some 12.8 per cent of Australians aged 14+ agreed that they would like to holiday in New Zealand at some point in the next two years. This compares with 13.9 per cent in the six months to September 2010. In contrast, the number of Australians who would like to holiday in the US has risen from 15.2 per cent to 18 per cent over the same period

CORPORATES
ROY MORGAN RESEARCH LIMITED, AIR NEW ZEALAND LIMITED – ASX AIZ, NEW ZEALAND TOURISM BOARD

Aussie kids cashed up after Christmas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Jan-15

A Roy Morgan Young Australians Survey has found that 87 per cent of Australian children aged 6-13 receive cash gifts for Christmas. The survey, which was carried out in the year to June 2014, also shows that more than 22 per cent of children are given cash gifts totalling between $A50 and $A100, while 20 per cent receive between $A100 and $A200. Meanwhile, 24 per cent of boys have received cash gifts of at least $A200, compared with 20 per cent of girls

CORPORATES
ROY MORGAN RESEARCH LIMITED

Consumer satisfaction with banks in November the highest in nearly two decades

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Dec-14

A Roy Morgan Single Source survey has found that the satisfaction level of the personal customers of Australian banks rose by 0.2 per cent to a record 82.8 per cent in November 2014. The Commonwealth Bank had the highest personal customer satisfaction rating of the four major banks in the six months to November, at 81.8 per cent. However, ING Direct (89.4 per cent) and Bendigo Bank (89 per cent) boasted the highest customer satisfaction rating of the nation’s 10 largest banks, while Bankwest had the highest level of customer satisfaction for internet banking services

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ING DIRECT, BENDIGO AND ADELAIDE BANK LIMITED – ASX BEN, BANK OF WESTERN AUSTRALIA LIMITED, SUNCORP BANK, SUNCORP GROUP LIMITED – ASX SUN, ST GEORGE BANK LIMITED

Hybrid cars not just for greenies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Dec-14

A Roy Morgan Single Source survey, which was carried out in the year to September 2014, has found that almost 46 per cent of the 2,258,000 Australians aged 14+ who are planning to buy a new car in the next four years would
"seriously consider buying a hybrid vehicle". This compares with 43.6% during the same period in 2013. Some 64.2 per cent of Australians who intend to buy a Volvo would seriously consider a hybrid vehicle

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, KIA MOTORS AUSTRALIA PTY LTD, LEXUS AUSTRALIA, HONDA AUSTRALIA PTY LTD, MERCEDES-BENZ AUSTRALIA PTY LTD, JEEP AUSTRALIA, BMW AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD

Donut King: the king of customer satisfaction

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Dec-14

For the second consecutive month, Donut King has beaten out the competition for the title of Coffee Shop of the Month in the Roy Morgan Customer Satisfaction Awards for October 2014, with a satisfaction rating of 87.3 per cent. Michel’s Patisserie had dominated this competitive category until September, winning the Customer Satisfaction Award every month from January through August. Starbucks is now ranked second with a satisfaction rating of 87.1 per cent, followed by Michel’s Patisserie with 84.3 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, DONUT KING, MICHEL’S PATISSERIE, STARBUCKS COFFEE COMPANY (AUSTRALIA) PTY LTD, GLORIA JEAN’S COFFEES PTY LTD, THE COFFEE CLUB PTY LTD, MUFFIN BREAK PTY LTD

Private-label brands lose their stigma

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Original article by Sue Mitchell
The Australian Financial Review – Page: 19 : 11-Dec-14

The market share of Australian supermarkets’ private-label brands has risen from 18 per cent to 21 per cent in the last two years. Research by Nielsen also shows that 76 per cent of consumers believe that the quality of home brands has improved. Kosta Conomos of Nielsen says that Generation Y in particular is embracing private-label groceries, and he forecasts that the market share of house brands will top 25 per cent within five years

CORPORATES
THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES GROUP LIMITED, WESFARMERS LIMITED – ASX WES, ALDI STORES SUPERMARKETS PTY LTD

Catalogues hit the mark with shoppers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Dec-14

A Roy Morgan Single Source survey has found that 53 per cent of Australians aged 14+ read one or more store catalogues in an average week during the year to September 2014. Some 56 per cent bought a product as a result of seeing it in a catalogue. The survey also shows that 41 per cent of Australians read supermarket catalogues in an average week, and 58 per cent of these people buy items from the catalogues. Meanwhile, 38 per cent of readers buy something from a chemist’s catalogue, followed by liquor store catalogues (33 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, DICK SMITH HOLDINGS LIMITED – ASX DSH, WESFARMERS BUNNINGS LIMITED, IKEA TRADING PTY LTD

Who are Australia’s happiest little Vegemites?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Dec-14

A Roy Morgan Single Source survey has found that 39 per cent of Australians aged 14+ eat Vegemite (or similar spreads Promite and Marmite) at least once in an average seven-day period. The survey, which was carried out in the year to September 2014, also shows that 85 per cent of people who eat these spreads regularly were born in Australia. Some 43 per cent were born in New Zealand, while just 12 per cent of Australians who were born in Asia eat these spreads in an average seven days

CORPORATES
ROY MORGAN RESEARCH LIMITED

‘And…. cut!’ The TV viewers left in the dark now that Margaret and David won’t be At The Movies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Dec-14

A Roy Morgan Single Source survey has found that in the year to September 2014, 5.9 per cent of Australians aged 14+ gave "At The Movies" four and a half stars, citing it as a TV program that they "especially choose to watch". Some 2.2 per cent named it as a show that they "really love to watch". The survey also found that around 75 per cent of who really love "At The Movies" went to the cinema in an average three-month period in the year to September 2014, compared with just 46% of the general population

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS)