M6950 Market Research and Statistical Services

HBO Max scores over 850,000 viewers in first quarter streaming content

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-25

New data from Roy Morgan shows that streaming video service HBO Max, which launched in Australia on 31 March, has captured an impressive audience of 851,000 Australians aged 14+ in its first full quarter online (April-June 2025). A look at the broader market for subscription video on demand shows that 17.6 million Australians (76.9%) watched a streaming video service in an average four weeks in the 12 months to June 2025, up 452,000 (+3%) from a year ago. The leading streaming video service is again Netflix with 14,339,000 viewers (63% of Australians) in an average four weeks – more than double any other streaming video service. The contest for second place is tight between Disney Plus with 6,474,000 viewers (28%), just ahead of Amazon Prime Video with 6,464,000 viewers (28%) and Stan on 5,097,000 (22%). In fifth place is DAZN’s streaming video service Binge with 2,754,000 viewers (12%).

CORPORATES
ROY MORGAN LIMITED, HBO MAX, NETFLIX INCORPORATED, DISNEY+, AMAZON PRIME VIDEO, STAN ENTERTAINMENT PTY LTD, DAZN, BINGE

Sydney Swans are Australia’s most widely supported AFL club for 20 straight years

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-25

The Sydney Swans have topped the annual Roy Morgan AFL supporter ladder for a 20th straight year, with 1,297,000 supporters. The Swans are more than 300,000 ahead of Grand Finalist the Brisbane Lions with 954,000 supporters, according to the 2025 annual Roy Morgan AFL club supporters survey. Beaten Preliminary Finalist Collingwood is the most widely supported Victorian club with 873,000 supporters, ahead of ‘Minor Premier’ the Adelaide Crows with 738,000 supporters. Two traditional Victorian powerhouses fill out the top six despite disappointing years, led by Essendon with 722,000 supporters (an increase of 59,000 on a year ago) and Carlton on 688,000 supporters (an increase of 107,000 – the largest annual increase of any club). Meanwhile, 9.72 million Australians now support an AFL club, up 860,000 (+9.7%) compared with four years ago. In addition, there are 8,589,000 Australians who watched at least one AFL match on TV, up more than 1 million (+13.3%) compared to 2021.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, CARLTON FOOTBALL CLUB

Bunnings is Australia’s most trusted brand – while the big four banks (CBA, NAB, ANZ and Westpac) surge up the rankings

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-25

Bunnings is the most trusted brand in the 12 months to June 2025 – a seventh consecutive quarterly victory for the hardware retailer stretching back to late 2023. Bunnings was also recognised last week as Australia’s ‘Best of the Best’ Most Trusted Brand for 2025. For the third straight quarter the top five places remain unchanged with budget supermarket Aldi in second place, discount department store Kmart in third, technology and consumer products giant Apple in fourth and leading car manufacturer Toyota in fifth place. There were two notable trends in the latest trust rankings with all four major banks improving their rankings, and two prominent discount department stores rising to more closely challenge market leader Kmart. Meanwhile, Woolworths and Coles are Australia’s two most distrusted brands for a third straight quarter.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, APPLE PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL

Nutrien Ag Solutions is Australia’s Most Trusted Agribusiness Brand for the first time

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Sep-25

Roy Morgan has announced that Nutrien Ag Solutions is Australia’s Most Trusted Agribusiness Brand for 2025. This is the first win for Nutrien Ag Solutions, which also won the Agribusiness Products and Services category to cement the company as one of Australia’s leading agribusinesses. There were six repeat winners across the 8 categories in the annual awards, including Zoetis (Animal Health), Bendigo Bank (Agribusiness Banks), Norco (Farmers Co-op), GrainCorp (Grain Company), Meat & Livestock Australia (Industry Group) and Ridley (Stock Feed); they all backed up wins in last year’s Trusted Agribusiness Brand Awards. In addition, first-time winner Nufarm was awarded the Most Trusted Chemicals and Fertilisers brand. The Trusted Agribusiness Brand Awards are based on interviews with over 1,000 Australians farmers interviewed as part of Roy Morgan’s annual Farmer Agribusiness Brand Trust survey.

CORPORATES
ROY MORGAN LIMITED, NUTRIEN AG SOLUTIONS LIMITED, ZOETIS INCORPORATED, BENDIGO BANK, NORCO CO-OPERATIVE LIMITED, GRAINCORP LIMITED – ASX GNC, MEAT AND LIVESTOCK AUSTRALIA LIMITED, RIDLEY CORPORATION LIMITED – ASX RIC, NUFARM LIMITED – ASX NUF

Banks are in and ABC is out in trust rankings

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Original article by Danielle Long
The Australian – Page: Online : 16-Sep-25

The latest Roy Morgan ranking of Australia’s most trusted and distrusted brands has revealed a big gain in trust for the nation’s major banks. The Commonwealth Bank is Australia’s most trusted bank and the seventh most trusted brand overall, while Roy Morgan’s rankings also show a decline in trust in the ABC, which fell out of the top 20 most trusted brands for the first time since the report commenced in 2017. Commenting on the ABC’s decline, Roy Morgan CEO Michele Levine said it was due to a decline in trust among the ABC’s ‘heartland ‘of Labor voters

CORPORATES
ROY MORGAN LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIAN BROADCASTING CORPORATION, AUSTRALIAN LABOR PARTY

Australia’s Most Trusted and Distrusted Brands + Most Trusted Brand Awards 2025

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Sep-25

Join Roy Morgan CEO Michele Levine in this webinar to discover Australia’s most trusted and distrusted brands in sectors such as banking, supermarkets, airlines, health insurance and energy. Michele also reveals the winners of Roy Morgan’s annual Most Trusted Brand Awards for 2025. View the webinar now:

CORPORATES
ROY MORGAN LIMITED

Temu and Amazon have each gained close to a million shoppers in the last year, Shein has also gained over half a million shoppers

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Sep-25

New data from Roy Morgan reveals the staggering growth in the numbers of shoppers for online players Amazon, Temu and Shein. Some 8.8 million Australians bought at least once from Amazon over the year to June 2025 (up by 900,000 year-on-year, +11% growth), while 4.7 million bought from Temu (up by 900,000 year-on-year, +24% growth), and 2.6 million bought from Shein (up by 600,000 year-on-year, +27% growth). The rapid rise of these online disruptors is reshaping Australia’s retail landscape; several major retailers have experienced significant year-on-year declines in customer numbers, while others have exited the market entirely in the last year. Roy Morgan estimates that Temu had nearly $2.6 billion in annual sales in the 12 months to June (compared to an estimated $1.6 billion a year ago), while Shein had close to an estimated $1.3 billion in annual sales (compared to an estimated $1 billion a year ago).

CORPORATES
ROY MORGAN LIMITED, AMAZON.COM INCORPORATED, TEMU, SHEIN

In mid-2025 an impressive 2.7 million New Zealanders read newspapers and more than 1.6 million read magazines

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-25

Roy Morgan’s latest readership results show that an estimated 2.70 million New Zealanders aged 14+ (61.4%) now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, an estimated 1.65 million New Zealanders aged 14+ (37.5%) read magazines whether in print or online either via the web or an app. The New Zealand Herald is still the nation’s most widely-read publication, with a total cross-platform audience of 1,812,000; this up 96,000 (+5.6%) on a year ago. In a clear second place, reaching an audience of 355,000, is the Dominion Post, following an increase of 26,000 (+7.9%) on a year ago. Meanwhile, 25 of the 49 magazines measured increased their print readership during the year to June 2025. New Zealand’s most widely read magazine is the driving magazine AA Directions, which had an average issue readership of 367,000 in the year to June. These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,233 New Zealanders aged 14+ over the 12 months to June 2025.

CORPORATES
ROY MORGAN LIMITED

Magazines matter to clear majority (64%) of Australians: over 14.7 million read magazines in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-25

The Roy Morgan Australian Readership report for the 12 months to June 2025 shows that 11 million Australians aged 14+ (48.2%) now read print magazines. This market broadens significantly to more than 14.7 million Australians aged 14+ (64.2%) who read magazines in print or online either via the web or an app. Overall, nine of the top 25 most widely read magazines have increased their readership over the last year. The most widely read magazine category is still Food & Entertainment, with a readership of 6,925,000 (well over 2,5 million ahead of any other category, and reaching 30.2% of the population). Meanwhile, Better Homes and Gardens is still Australia’s most widely read paid magazine, with a print readership of 1,696,000; the second-placed The Australian Women’s Weekly has a print readership of 1,206,000. Australia’s two most widely read free magazines are still Coles Magazine (with a print readership of 4,995,000) and Woolworths’ Fresh Ideas (4,477,000). These are the latest findings from the Roy Morgan Single Source survey of 67,653 Australians aged 14+ in the 12 months to June.

CORPORATES
ROY MORGAN LIMITED

Disney+ and Amazon Prime in New Zealand show powerful growth in viewership of Subscription TV services since pandemic

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-25

New data from Roy Morgan shows that more than 3 million New Zealanders aged 14+ (3,094,000 people) now watch Subscription TV in an average four weeks; this equates to 70.4% of all New Zealanders. This viewership represents an increase of 214,000 (+7.4%) from four years ago during the middle of the COVID-19 pandemic, when many New Zealanders turned to streaming services while enduring extended periods of lockdown in 2020-2021. Netflix remains the clear market leader and most popular service; it is now watched by 2,292,000 people in an average four weeks, an increase of 97,000 (+4.4%) on four years ago. Netflix remains the only Subscription TV service to reach over half the population (52.2% of New Zealanders). Meanwhile, some 1,058,000 New Zealanders now watch Disney+ in an average four weeks (up 342,000 on four years ago), and 835,000 now watch Amazon Prime Video (up 522,000). Traditional Pay TV service Sky retains a wide viewership of 1,284,000 – enough for second place overall, but this is virtually unchanged from four years ago, and down by 8,000 (-0.6%) in a growing market overall.

CORPORATES
ROY MORGAN LIMITED, NETFLIX INCORPORATED, DISNEY+, AMAZON PRIME VIDEO, SKY NETWORK TELEVISION LIMITED – ASX SKT