M6950 Market Research and Statistical Services

The cost-of-living crisis creates opportunities for Mobile Virtual Network Operators

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Jun-25

Australia’s Mobile Virtual Network Operators (MVNOs) are increasing their share of the mobile phone market during a sustained cost-of-living crunch. MVNOs have increased their share of mobile phone Services in Operation (SIOs) from 17% in the 6 months to March 2021 to 19% in the 6 months to March 2025. This equates to 4.3 million SIOs in the 6 months to March 2025 now using an MVNO (about 700,000 higher compared to four years ago). Consumers making the choice to switch to a MVNO are more likely to cite ‘price’ and ‘network’ related reasons as top reasons for choosing a particular brand than those sticking with the flagship brands of the big three networks. However, cheaper prices do not mean poorer customer service. The Net Promoter Scores of MVNOs are consistently higher than those of the network owner with whom they share a network; overall, MVNOs have an average NPS of 33.1. These are the latest findings from Roy Morgan’s Single Source (Australia) which is based on a survey of over 65,000 consumers per annum.

CORPORATES
ROY MORGAN LIMITED

Magazines matter to most Australians: over 65%, or 14.9 million, read magazines in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Apr-25

The Roy Morgan Australian Readership report for the 12 months to March 2025 shows that 11.2 million Australians aged 14+ (49.2%) now read print magazines. This market broadens significantly to more than 14.9 million Australians aged 14+ (65.4%) who read magazines in print or online either via the web or an app. Overall, seven of the top 25 most widely read magazines increased their readership over the last year. The most widely read magazine category is Food & Entertainment, with a readership of 7,175,000 (over 3 million ahead of any other category and reaching well over 30% of the population). Meanwhile, Better Homes and Gardens is still Australia’s most widely read paid magazine, with a print readership of 1,744,000; the second-placed The Australian Women’s Weekly has a print readership of 1,180,000. Australia’s two most widely read free magazines are still Coles Magazine (with a print readership of 5,245,000) and Woolworths’ Fresh Ideas (4,645,000). These are the latest findings from the Roy Morgan Single Source survey of 69,305 Australians aged 14+ in the 12 months to March.

CORPORATES
ROY MORGAN LIMITED

Retail Media and the evolving NEO Consumer: A Roy Morgan Business Address

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-May-25

NEO retail guru Scott Browning will give a presentation on the dramatic emergence of ‘Retail Media’ and the role the next economic order of consumers (NEOs) are playing in its financial growth. Scott will unpick the confusion swirling around Retail Media and analyse where it poses a threat and provides exceptional opportunities. He will review the established players like Woolworths and Coles, reveal Amazon as the ‘elephant in the room’ and contextualise the emerging players like Officeworks, Chemist Warehouse, Bunnings, and others. Social scientist and author Dr Ross Honeywill will also share his latest insights into the evolving NEO consumer wave and what it means for brands in 2025 and beyond. Bookings are essential for this face-to-face briefing at Tonic House (386 Flinders Lane, Melbourne) at 4.00pm on 20 May.

CORPORATES
ROY MORGAN LIMITED

Mother’s Day love: fewer Aussies spending more

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-May-25

Australians are expected to spend $1bn on Mother’s Day this year, virtually unchanged from a year ago despite tighter household budgets. A survey by the Australian Retailers Association and Roy Morgan shows that 30 per cent of Australians will celebrate Mother’s Day in 2025, which equates to seven million people. This is 2.7 million fewer than in 2024, although the projected average spend is up from $102 last year to $141. Flowers will be the gift of choice for 37% of respondents, while 20 per cent will opt for food and beverages. Other popular gifts include gift vouchers (10%), personal care items (10%), clothing and shoes (9%), and house-related gifts such as homewares and gardening hardware (7%). This ARA-Roy Morgan Snap SMS survey was conducted with a nationwide cross-section of 3,115 Australians aged 18+ from 10-23 April.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

ThinkNewsBrands, Roy Morgan and Ipsos Australia form single source of truth for Total News Publishing digital audience measurement

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-May-25

ThinkNewsBrands, in collaboration with Roy Morgan and Ipsos Australia, has responded to the media industry’s calls for clarity and consistency by leading a project to integrate Ipsos iris digital audience data for Total News Publishing within Roy Morgan Single Source. From 19 May, Roy Morgan digital measurement data, in most cases dating back to January 2023, will be replaced with Ipsos iris measurement data for brands or entities within Total News Publishing. This data will be referred to as Roy Morgan iris. The move to a common digital news publishing source will streamline media planning and create consistency as all advertisers, agencies and publishers will be able to rely on one digital measurement, endorsed by all parties, irrespective of which system they subscribe to – Roy Morgan Single Source or Ipsos iris.

CORPORATES
THINKNEWSBRANDS, ROY MORGAN LIMITED, IPSOS AUSTRALIA PTY LTD

Roy Morgan Customer Satisfaction Awards 2024: the best brands in banking and finance

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-25

The 2024 Roy Morgan Customer Satisfaction Awards were presented in April. A total of 12 awards in the banking and finance categories were awarded – included many companies which backed up on wins a year ago. There were two first time winners, two previous winners returning to the winner’s circle, and six companies continuing their winning streaks. P&N Bank won the Bank of the Year after collecting six monthly satisfaction awards and placed highly in the overall ‘Best of the Best’ Award with an average customer satisfaction rating of 91.6% – the second highest of any banking or finance brand. Major Bank of the Year was again won by the Commonwealth Bank after winning seven monthly satisfaction awards during 2024; this was the CBA’s 12th straight win as the Major Bank of the Year. Perth-based RAC has won the Major General Insurer of the Year award, with a perfect record of 12 monthly satisfaction awards and a sixth straight win in the category. UniSuper has won the Industry Super Fund of the Year award for a third straight year, with nine monthly satisfaction awards, and the overall Super Fund of the Year for a second straight year.

CORPORATES
ROY MORGAN LIMITED, P&N BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, RAC INSURANCE PTY LTD, UNISUPER LIMITED

Up There Cazaly by Mike Brady is Australia’s most iconic sporting anthem by a margin of almost 3:1 over Down Under

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-25

A special Roy Morgan SMS Poll shows that ‘Up There Cazaly’ by Mike Brady was named by 28% of Australians – unprompted – as an iconic Australian sporting anthem. This compared to 11% who named ‘Down Under’ by Men At Work and 9% who named ‘Waltzing Matilda’ by Banjo Paterson. Other well-known songs mentioned as iconic Australian sporting anthems included ‘C’mon Aussie C’mon’ (8% of respondents), the national anthem ‘Advance Australia Fair’ (7%), ‘Simply The Best’ by Tina Turner (5%), ‘Holy Grail’ by Hunters and Collectors (5%) and AFL club theme songs (4%). This special Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 1,103 Australians aged 14+ from 24-29 January.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan unveils Annual Customer Satisfaction Award winners across all categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Apr-25

Roy Morgan has announced the winners of its annual Customer Satisfaction Awards for 2024. The awards recognise outstanding levels of customer satisfaction, as judged by more than 60,000 consumers via the Roy Morgan Single Source survey. The award categories cover sectors such as banking, insurance, superannuation, automotive, retail, telecommunications and utilities. Of the 38 award winners this year, 26 are repeat winners backing up from victory a year ago. The repeat winners include 15 with a perfect record of 12 monthly wins; there were also five first-time winners, and five companies returned to the winner’s circle this year after missing out a year ago. Roy Morgan CEO Michele Levine says the Annual Customer Satisfaction Awards are the gold standard in identifying those companies and brands that stay ahead of the pack by knowing what their customers want and delivering it consistently.

CORPORATES
ROY MORGAN LIMITED

Lexus wins the Roy Morgan Best of the Best Award for Customer Satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Apr-25

Car maker Lexus has won the Roy Morgan ‘Best of the Best’ Customer Satisfaction Award for the third time, with a record high customer satisfaction rating of 98.2%. The win for Lexus was its third in the prestigious category after wins in 2017 and 2019. Last year’s winner Aussie Broadband and liquor store chain Dan Murphy’s have filled out the top three. The ‘Best of the Best’ award goes to the company that achieves the highest customer satisfaction of all 38 winners in the Annual Roy Morgan Customer Satisfaction Awards. Lexus won 11 monthly satisfaction awards during 2024 and won its sixth Roy Morgan Car Manufacturer of the Year Award, after previous wins in 2014-2017 and 2019.

CORPORATES
ROY MORGAN LIMITED, LEXUS AUSTRALIA, AUSSIE BROADBAND LIMITED – ASX ABB, DAN MURPHY’S

DIY projects, travel and food lead Easter holiday spend

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Apr-25

New data from the Australian Retailers Association in collaboration with Roy Morgan reveals comprehensive retail spending insights this Easter. The data shows that 6.2 million Australians are planning to use the Easter break for DIY projects around the home, with a total spend of $6.7 billion nationwide, and an average spend of $1,082 per person; this is up $230 (27%) on last year’s figures. Some 4.55 million Australians (100,000 more than last year) are projected to use the Easter break for travel this year, with an estimated spend of $11.1 billion on trips within their own state, interstate and overseas. Meanwhile, 15.2 million Australians are planning to splurge on Easter food and chocolate this year, with total food spend of $2.2bn. This ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 2,041 Australians aged 18+ from 13-17 March.

CORPORATES
ROY MORGAN LIMITEDAUSTRALIAN RETAILERS ASSOCIATION