M6950 Market Research and Statistical Services

Lexus wins the Roy Morgan Best of the Best Award for Customer Satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Apr-25

Car maker Lexus has won the Roy Morgan ‘Best of the Best’ Customer Satisfaction Award for the third time, with a record high customer satisfaction rating of 98.2%. The win for Lexus was its third in the prestigious category after wins in 2017 and 2019. Last year’s winner Aussie Broadband and liquor store chain Dan Murphy’s have filled out the top three. The ‘Best of the Best’ award goes to the company that achieves the highest customer satisfaction of all 38 winners in the Annual Roy Morgan Customer Satisfaction Awards. Lexus won 11 monthly satisfaction awards during 2024 and won its sixth Roy Morgan Car Manufacturer of the Year Award, after previous wins in 2014-2017 and 2019.

CORPORATES
ROY MORGAN LIMITED, LEXUS AUSTRALIA, AUSSIE BROADBAND LIMITED – ASX ABB, DAN MURPHY’S

DIY projects, travel and food lead Easter holiday spend

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Apr-25

New data from the Australian Retailers Association in collaboration with Roy Morgan reveals comprehensive retail spending insights this Easter. The data shows that 6.2 million Australians are planning to use the Easter break for DIY projects around the home, with a total spend of $6.7 billion nationwide, and an average spend of $1,082 per person; this is up $230 (27%) on last year’s figures. Some 4.55 million Australians (100,000 more than last year) are projected to use the Easter break for travel this year, with an estimated spend of $11.1 billion on trips within their own state, interstate and overseas. Meanwhile, 15.2 million Australians are planning to splurge on Easter food and chocolate this year, with total food spend of $2.2bn. This ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 2,041 Australians aged 18+ from 13-17 March.

CORPORATES
ROY MORGAN LIMITEDAUSTRALIAN RETAILERS ASSOCIATION

Australians’ overseas travel wanderlust continues to grow despite low levels of consumer confidence

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Apr-25

The latest Roy Morgan data shows that 23% of Australians plan to travel overseas in the next 12 months, up from 16% in October 2022 when final pandemic-era restrictions on travel were lifted. Travel intentions have bounced back since October 2022, despite low levels of consumer confidence. Australians embarked on 11.5 million overseas trips during the 2024 calendar year, rebounding to above 2019 pre-pandemic levels. Looking month-on-month, in January 2024, the number of trips were back to 2019 levels and by January 2025 trips were up 11% on January 2024. It is important to note that the growth in trips was largely driven by population growth, so on a ‘per capita basis’ overseas travel has not quite returned to pre-pandemic levels. Meanwhile, 57% of Australians are planning a domestic trip in the next 12 months (up from 52% a year ago).

CORPORATES
ROY MORGAN LIMITED

Magazines matter to most Australians, 65%, or 14.8 million, read magazines in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-25

The Roy Morgan Australian Readership report for the 12 months to December 2024 shows that 11.5 million Australians aged 14+ (50.5%) now read print magazines. This market broadens significantly to 14.8 million Australians aged 14+ (65%) who read magazines in print or online either via the web or an app. The most widely read category is Food & Entertainment Magazines with a readership of 7,373,000, over 3 million ahead of any other category and reaching nearly a third of the population. Better Homes and Gardens is still Australia’s most widely read paid magazine with a print readership of 1,809,000 ahead of the second-placed The Australian Women’s Weekly on 1,222,000. Meanwhile, Australia’s two most widely read free magazines are Coles Magazine (with a print readership of 5,399,000) and Woolworths’ Fresh Ideas (4,786,000). These are the latest findings from the Roy Morgan Single Source survey of 64,823 Australians aged 14+ in the 12 months to December.

CORPORATES
ROY MORGAN LIMITED

News consumption surpasses daily essentials, reaching 22 million Australians: A testament to Total News Publishing’s impact

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-25

The latest data from Roy Morgan shows that Total News Publishing now engages 22 million Australians on a monthly basis, and 18.4 million weekly. This extensive reach reflects the breadth of readership, cutting across diverse demographic groups. To put it in perspective, more Australians engage with news on a weekly basis than consume vegetables or drink milk – reinforcing the vital role news plays in everyday life. This broad reach provides advertisers with the opportunity to connect with practically any target audience through Total News Publishing. Some 93% of news consumers access up to five different news brands each month, indicating a strong demand for diverse viewpoints. General News continues to dominate as the most read category, engaging 93% of the population. Additionally, 62% of Australians explore at least three content categories, while half delve into four or more in any given month.

CORPORATES
ROY MORGAN LIMITED

The number of smokers in Indonesia has surged since the pandemic, but fewer are coming from younger age groups

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-25

The latest Roy Morgan Indonesian survey from September 2024 shows that the overall number of smokers has risen from 43.2 million (30% of Indonesians aged 18+) in 2010 to 44.6 million in 2020 (31%). Over the last four years the smoking population has surged by nearly 10 million to almost 54.5 million people today – equivalent to 35% of the population, an increase of 4% points. Over two-thirds of smokers in Indonesia (68%) are now aged 35+; this is equivalent to 36.8 million people, and a stunning increase since 2014 when 52% of smokers (equivalent to 22.6 million people) were aged 35+. The largest group of smokers are in the middle age group of Indonesians aged 35-49 years old, up from 32% (13.9 million people) in 2014 to 40% (21.8 million people) in 2024. In contrast, the share of Indonesian smokers aged under 35 has fallen to 32% (17.7 million people), compared with 48% (20.6 million people) a decade ago.

CORPORATES
ROY MORGAN LIMITED

Aussies to spend $2.7 billion as students head Back to School

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-25

Research by the Australian Retailers Association, in partnership with Roy Morgan, reveals that 5.1 million Australians aged 18+ (24%) will spend an average of $525 each on Back to School-related merchandise in 2025. This is up from an average of $512 in 2024. BTS purchases are projected to generate around $2.7 billion in sales – this is $150 million (5.9%) higher than last year’s BTS spending, driven by population growth and inflation. Of those surveyed, 44% of Australians making BTS purchases said they would be spending more than last year, while 23% said they would spend the same and 33% said they would be spending less. The most popular purchases will be stationary (mentioned by 55% of respondents), school uniforms (53%), footwear (50%), books (40%) and lunchboxes or water bottles (27%). Women remain the main household decision maker on BTS purchases with 74% of purchases, followed by men at 14%, guardians at 6% and students themselves at 2%.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Aussies to spend $2.7 billion as students head Back to School

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-25

Research by the Australian Retailers Association, in partnership with Roy Morgan, reveals that 5.1 million Australians aged 18+ (24%) will spend an average of $525 each on Back to School-related merchandise in 2025. This is up from an average of $512 in 2024. BTS purchases are projected to generate around $2.7 billion in sales – this is $150 million (5.9%) higher than last year’s BTS spending, driven by population growth and inflation. Of those surveyed, 44% of Australians making BTS purchases said they would be spending more than last year, while 23% said they would spend the same and 33% said they would be spending less. The most popular purchases will be stationary (mentioned by 55% of respondents), school uniforms (53%), footwear (50%), books (40%) and lunchboxes or water bottles (27%). Women remain the main household decision maker on BTS purchases with 74% of purchases, followed by men at 14%, guardians at 6% and students themselves at 2%.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Sydney FC is again the most widely supported A-League club ahead of the Brisbane Roar and Melbourne Victory

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-24

Research from Roy Morgan shows that more than four million Australians now support an A-League club, an increase of 50,000 (+1.3%) from a year ago and more than 1.4 million (+52.5%) since 2020. Sydney FC has topped the 2024 Roy Morgan A-League club supporter ladder with 761,000 fans; this is virtually unchanged on a year ago, and well over 100,000 more fans than any other club in the league. The Brisbane Roar is in second place with 642,000 supporters, virtually unchanged on a year ago. In third place is the Melbourne Victory with 588,000 supporters, representing a significant decrease of 27,000 (-4.4%) on a year ago – the largest decline of any club in the competition. In total, over 1.6 million Australians (7.2%) watch the A-League on TV. However, 6.1 million (27.2%) have watched any soccer match on TV. This large audience includes 5.3 million (23.6%) who watched at least part of the FIFA World Cup, last held in Qatar in 2022. This means a significant untapped market of around four million Australians is available for the A-League, in the shape of those who exclusively watch international leagues or international tournaments such as the FIFA World Cup.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, BRISBANE ROAR FOOTBALL CLUB PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION

Bunnings, Kmart and Samsung are Most Trusted Brands in Retail and Consumer Products for 2024

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Dec-24

Roy Morgan has presented the annual Roy Morgan Trusted Brand Awards for Retail and Consumer Products. There were over 90 brands in the running for the awards, across the five categories of Supermarkets, Retail, Department and Discount Department Stores, Consumer Products, and Technology brands. Aldi has claimed the title of the ‘Most Trusted Supermarket Brand’ for 2024. The broader Retail category was again topped by home hardware brand Bunnings, with a third consecutive victory as the ‘Most Trusted Retail Brand’ in Australia. The ‘Most Trusted Brand in Department & Discount Department Stores’ has been won by Kmart for a third year in a row. The winner of the ‘Most Trusted Consumer Products Brand’ is South Korea-based Samsung, which has recorded its third straight victory in the category, while Apple is the ‘Most Trusted Technology Brand’ for a third consecutive year.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, SAMSUNG CORPORATION, APPLE PTY LTD