M6950 Market Research and Statistical Services

ThinkNewsBrands, Roy Morgan and Ipsos Australia form single source of truth for Total News Publishing digital audience measurement

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-May-25

ThinkNewsBrands, in collaboration with Roy Morgan and Ipsos Australia, has responded to the media industry’s calls for clarity and consistency by leading a project to integrate Ipsos iris digital audience data for Total News Publishing within Roy Morgan Single Source. From 19 May, Roy Morgan digital measurement data, in most cases dating back to January 2023, will be replaced with Ipsos iris measurement data for brands or entities within Total News Publishing. This data will be referred to as Roy Morgan iris. The move to a common digital news publishing source will streamline media planning and create consistency as all advertisers, agencies and publishers will be able to rely on one digital measurement, endorsed by all parties, irrespective of which system they subscribe to – Roy Morgan Single Source or Ipsos iris.

CORPORATES
THINKNEWSBRANDS, ROY MORGAN LIMITED, IPSOS AUSTRALIA PTY LTD

Roy Morgan Customer Satisfaction Awards 2024: the best brands in banking and finance

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-25

The 2024 Roy Morgan Customer Satisfaction Awards were presented in April. A total of 12 awards in the banking and finance categories were awarded – included many companies which backed up on wins a year ago. There were two first time winners, two previous winners returning to the winner’s circle, and six companies continuing their winning streaks. P&N Bank won the Bank of the Year after collecting six monthly satisfaction awards and placed highly in the overall ‘Best of the Best’ Award with an average customer satisfaction rating of 91.6% – the second highest of any banking or finance brand. Major Bank of the Year was again won by the Commonwealth Bank after winning seven monthly satisfaction awards during 2024; this was the CBA’s 12th straight win as the Major Bank of the Year. Perth-based RAC has won the Major General Insurer of the Year award, with a perfect record of 12 monthly satisfaction awards and a sixth straight win in the category. UniSuper has won the Industry Super Fund of the Year award for a third straight year, with nine monthly satisfaction awards, and the overall Super Fund of the Year for a second straight year.

CORPORATES
ROY MORGAN LIMITED, P&N BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, RAC INSURANCE PTY LTD, UNISUPER LIMITED

Up There Cazaly by Mike Brady is Australia’s most iconic sporting anthem by a margin of almost 3:1 over Down Under

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-25

A special Roy Morgan SMS Poll shows that ‘Up There Cazaly’ by Mike Brady was named by 28% of Australians – unprompted – as an iconic Australian sporting anthem. This compared to 11% who named ‘Down Under’ by Men At Work and 9% who named ‘Waltzing Matilda’ by Banjo Paterson. Other well-known songs mentioned as iconic Australian sporting anthems included ‘C’mon Aussie C’mon’ (8% of respondents), the national anthem ‘Advance Australia Fair’ (7%), ‘Simply The Best’ by Tina Turner (5%), ‘Holy Grail’ by Hunters and Collectors (5%) and AFL club theme songs (4%). This special Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 1,103 Australians aged 14+ from 24-29 January.

CORPORATES
ROY MORGAN LIMITED

Roy Morgan unveils Annual Customer Satisfaction Award winners across all categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Apr-25

Roy Morgan has announced the winners of its annual Customer Satisfaction Awards for 2024. The awards recognise outstanding levels of customer satisfaction, as judged by more than 60,000 consumers via the Roy Morgan Single Source survey. The award categories cover sectors such as banking, insurance, superannuation, automotive, retail, telecommunications and utilities. Of the 38 award winners this year, 26 are repeat winners backing up from victory a year ago. The repeat winners include 15 with a perfect record of 12 monthly wins; there were also five first-time winners, and five companies returned to the winner’s circle this year after missing out a year ago. Roy Morgan CEO Michele Levine says the Annual Customer Satisfaction Awards are the gold standard in identifying those companies and brands that stay ahead of the pack by knowing what their customers want and delivering it consistently.

CORPORATES
ROY MORGAN LIMITED

Lexus wins the Roy Morgan Best of the Best Award for Customer Satisfaction

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Apr-25

Car maker Lexus has won the Roy Morgan ‘Best of the Best’ Customer Satisfaction Award for the third time, with a record high customer satisfaction rating of 98.2%. The win for Lexus was its third in the prestigious category after wins in 2017 and 2019. Last year’s winner Aussie Broadband and liquor store chain Dan Murphy’s have filled out the top three. The ‘Best of the Best’ award goes to the company that achieves the highest customer satisfaction of all 38 winners in the Annual Roy Morgan Customer Satisfaction Awards. Lexus won 11 monthly satisfaction awards during 2024 and won its sixth Roy Morgan Car Manufacturer of the Year Award, after previous wins in 2014-2017 and 2019.

CORPORATES
ROY MORGAN LIMITED, LEXUS AUSTRALIA, AUSSIE BROADBAND LIMITED – ASX ABB, DAN MURPHY’S

DIY projects, travel and food lead Easter holiday spend

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Apr-25

New data from the Australian Retailers Association in collaboration with Roy Morgan reveals comprehensive retail spending insights this Easter. The data shows that 6.2 million Australians are planning to use the Easter break for DIY projects around the home, with a total spend of $6.7 billion nationwide, and an average spend of $1,082 per person; this is up $230 (27%) on last year’s figures. Some 4.55 million Australians (100,000 more than last year) are projected to use the Easter break for travel this year, with an estimated spend of $11.1 billion on trips within their own state, interstate and overseas. Meanwhile, 15.2 million Australians are planning to splurge on Easter food and chocolate this year, with total food spend of $2.2bn. This ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 2,041 Australians aged 18+ from 13-17 March.

CORPORATES
ROY MORGAN LIMITEDAUSTRALIAN RETAILERS ASSOCIATION

Australians’ overseas travel wanderlust continues to grow despite low levels of consumer confidence

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Apr-25

The latest Roy Morgan data shows that 23% of Australians plan to travel overseas in the next 12 months, up from 16% in October 2022 when final pandemic-era restrictions on travel were lifted. Travel intentions have bounced back since October 2022, despite low levels of consumer confidence. Australians embarked on 11.5 million overseas trips during the 2024 calendar year, rebounding to above 2019 pre-pandemic levels. Looking month-on-month, in January 2024, the number of trips were back to 2019 levels and by January 2025 trips were up 11% on January 2024. It is important to note that the growth in trips was largely driven by population growth, so on a ‘per capita basis’ overseas travel has not quite returned to pre-pandemic levels. Meanwhile, 57% of Australians are planning a domestic trip in the next 12 months (up from 52% a year ago).

CORPORATES
ROY MORGAN LIMITED

Magazines matter to most Australians, 65%, or 14.8 million, read magazines in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-25

The Roy Morgan Australian Readership report for the 12 months to December 2024 shows that 11.5 million Australians aged 14+ (50.5%) now read print magazines. This market broadens significantly to 14.8 million Australians aged 14+ (65%) who read magazines in print or online either via the web or an app. The most widely read category is Food & Entertainment Magazines with a readership of 7,373,000, over 3 million ahead of any other category and reaching nearly a third of the population. Better Homes and Gardens is still Australia’s most widely read paid magazine with a print readership of 1,809,000 ahead of the second-placed The Australian Women’s Weekly on 1,222,000. Meanwhile, Australia’s two most widely read free magazines are Coles Magazine (with a print readership of 5,399,000) and Woolworths’ Fresh Ideas (4,786,000). These are the latest findings from the Roy Morgan Single Source survey of 64,823 Australians aged 14+ in the 12 months to December.

CORPORATES
ROY MORGAN LIMITED

News consumption surpasses daily essentials, reaching 22 million Australians: A testament to Total News Publishing’s impact

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-25

The latest data from Roy Morgan shows that Total News Publishing now engages 22 million Australians on a monthly basis, and 18.4 million weekly. This extensive reach reflects the breadth of readership, cutting across diverse demographic groups. To put it in perspective, more Australians engage with news on a weekly basis than consume vegetables or drink milk – reinforcing the vital role news plays in everyday life. This broad reach provides advertisers with the opportunity to connect with practically any target audience through Total News Publishing. Some 93% of news consumers access up to five different news brands each month, indicating a strong demand for diverse viewpoints. General News continues to dominate as the most read category, engaging 93% of the population. Additionally, 62% of Australians explore at least three content categories, while half delve into four or more in any given month.

CORPORATES
ROY MORGAN LIMITED

The number of smokers in Indonesia has surged since the pandemic, but fewer are coming from younger age groups

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-25

The latest Roy Morgan Indonesian survey from September 2024 shows that the overall number of smokers has risen from 43.2 million (30% of Indonesians aged 18+) in 2010 to 44.6 million in 2020 (31%). Over the last four years the smoking population has surged by nearly 10 million to almost 54.5 million people today – equivalent to 35% of the population, an increase of 4% points. Over two-thirds of smokers in Indonesia (68%) are now aged 35+; this is equivalent to 36.8 million people, and a stunning increase since 2014 when 52% of smokers (equivalent to 22.6 million people) were aged 35+. The largest group of smokers are in the middle age group of Indonesians aged 35-49 years old, up from 32% (13.9 million people) in 2014 to 40% (21.8 million people) in 2024. In contrast, the share of Indonesian smokers aged under 35 has fallen to 32% (17.7 million people), compared with 48% (20.6 million people) a decade ago.

CORPORATES
ROY MORGAN LIMITED