M6950 Market Research and Statistical Services

Australia Post, ABC, Aussie Broadband, CSIRO and Red Cross win most trusted services and communications brands in 2024

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Dec-24

Roy Morgan has presented the annual Roy Morgan Trusted Brand Awards for services companies and communications brands. Over 200 brands were in the running for these awards, across the five categories of Services, Charities, Government Services, Media and Telecommunications. Aussie Broadband has been named Australia’s ‘Most Trusted Brand in Telecommunications’ for a third consecutive year, ahead of Amaysim and TPG. Red Cross has won the ‘Most Trusted Brand in Charities’ Award for the first time, ahead of the RSPCA and The Salvation Army. The ‘Most Trusted Brand in Services’ award has been won by Australia Post, one of the few brands that touches nearly all Australians on a frequent basis. The ABC has in turn been named the ‘Most Trusted Media Brand’, having led this category since the inception of the survey six years ago, while the CSIRO is the winner of the ‘Most Trusted Brand in Government Services’ for 2024.

CORPORATES
ROY MORGAN LIMITED, AUSSIE BROADBAND LIMITED – ASX ABB, RED CROSS SOCIETY OF AUSTRALIA, AUSTRALIA POST, AUSTRALIAN BROADCASTING CORPORATION, CSIRO

Bunnings is Australia’s most trusted brand again ahead of Aldi, Kmart and Toyota, while Big W and NRMA improve

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-24

Bunnings is the most trusted brand in the 12 months to September 2024. The hardware chain has held top spot as Australia’s most trusted brand for four consecutive quarters, since taking top spot at the end of last year from previous leader Woolworths. Filling out the top three most trusted brands for a third consecutive quarter are supermarket Aldi followed by discount department store Kmart. Toyota in fourth, Apple in fifth and Australia Post in sixth were all unchanged from last quarter. Meanwhile, Optus remains the most distrusted brand for a sixth straight quarter. The telco is followed by major supermarkets Woolworths and Coles; they held the top two spots as Australia’s most trusted brands in mid-2023, but they have since fallen completely out of favour, having lost well over 200 places in the trust rankings compared to a year ago.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, APPLE PTY LTD, AUSTRALIA POST, SINGTEL OPTUS PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL

14.8 million Australians read magazines in print or online

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Nov-24

The Roy Morgan Australian Readership report for the 12 months to September 2024 shows that 11.5 million Australians aged 14+ (51.1%) now read print magazines. This market broadens to 14.8 million Australians aged 14+ (65.6%) who read magazines in print or online either via the web or an app. There were widespread increases in print readership over the last year with six magazine categories increasing their readership. The most widely read magazine category continues to be Food & Entertainment, with a massive readership of 7,408,000, over 3 million ahead of any other magazine category and reaching nearly a third of the population. Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,825,000 (up 1.1 per cent from a year ago), ahead of The Australian Women’s Weekly on 1.2 million. These are the latest findings from the Roy Morgan Single Source survey of 64,871 Australians aged 14+ in the 12 months to September 2024.

CORPORATES
ROY MORGAN LIMITED

News Publishing reaches 21.8 million Australians with engagement across multiple brands

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Nov-24

The latest Total News Publishing readership figures from Roy Morgan show that news now reaches 21.8 million Australians aged 14+ each month, and 18.4 million every week. The Roy Morgan data underscores the depth and diversity of Australians’ engagement with news; some 93 per cent of Australians read up to five news brands every month, 63% engage with at least three categories in any given month and 51% engage with four or more news brands. However, General News remains the most read category at 93% of the population. These figures shine a light on the variety of news publishing content and the passions of highly engaged and attentive audiences that advertisers can tap into. The Total News Publishing audience data is based on monthly readership averaged over the 12 months to September 2024.

CORPORATES
ROY MORGAN LIMITED

Elders is again crowned Australia’s Most Trusted Agribusiness Brand

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Oct-24

Roy Morgan has once again announced that Elders is Australia’s Most Trusted Agribusiness Brand. The back-to-back win for Elders, which also took out the Agribusiness Products and Services category for a second straight year, cements the Adelaide-based company as one of Australia’s leading agribusinesses. There were several other repeat winners including Zoetis, Bendigo Bank and GrainCorp, which backed up their wins in last year’s inaugural Trusted Agribusiness Brand Awards. The awards are based on interviews with over 1,000 Australians farmers, who were interviewed as part of Roy Morgan’s Farmer Agribusiness Brand Trust survey. More than 60 brands were measured as part of the study.

CORPORATES
ROY MORGAN LIMITED, ELDERS LIMITED – ASX ELD, ZOETIS INCORPORATED, BENDIGO BANK, GRAINCORP LIMITED – ASX GNC

It’s Official: Bunnings is Australia’s Most Trusted Brand

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Oct-24

Roy Morgan has announced the winners of the Trusted Brand Awards for 2024. The awards celebrate the exceptional trust established by these 20 brands across a diverse array of industries and services. Categories include supermarkets, retail, charities, automotive, insurance and government services. The winning brands have had an exceptional year by garnering high levels of trust, and low, or negligible, levels of distrust throughout the year. Impressively, 14 of the winners have built on their wins over the last two years and completed three straight victories as the most Trusted Brands in their respective categories. Additionally, five new brands are celebrating their first Trusted Brand Awards. Meanwhile, Bunning has won Roy Morgan’s coveted ‘Best of the Best’ Most Trusted Brand award, achieving this recognition for the first time. Consistently ranked among the top three Most Trusted Brands in recent years, Bunnings has maintained high levels of trust even as other formerly trusted brands experienced significant declines in their rankings.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED

Brisbane Broncos overtake the Melbourne Storm to be the most widely supported NRL club in 2024 with 1.3 million supporters

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Oct-24

The latest data from Roy Morgan shows that the total NRL supporter base has grown to over 7.4 million Australians (33.1%), up 2.4% from a year ago. Looking over a longer time-period the increase is even more impressive, up by over 2.1 million (+39.7%) compared to four years ago in 2020. The Brisbane Broncos are now the most widely supported NRL club with 1,302,000 supporters in 2024, an increase of 152,000 (+13.2%) on a year ago. This boost for the Broncos comes after the club played off in last year’s NRL Grand Final and had their most successful home and away season for over two decades. In second place and losing top spot (which the club has held for the past four years), is the Melbourne Storm with 1,118,000 supporters. The Storm are set to play off in another NRL Grand Final this weekend against the Penrith Panthers. Meanwhile, 7.1 million Australians (31.8%) now watch the NRL on TV, up 318,000 (+4.7%) on a year ago and up over 1.3 million (+23%) on four years ago. These key findings are derived from detailed in-depth interviews with over 60,000 Australians each year as part of the Roy Morgan Single Source survey.

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, PENRITH PANTHERS RUGBY LEAGUE CLUB

Grand Finalists Sydney & Brisbane are the most widely supported AFL teams with over 1 million supporters each

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Sep-24

For the first time both AFL Grand Finalists have over 1 million supporters, with the Sydney Swans again topping the annual Roy Morgan AFL supporter ladder with 1,337,000 supporters. The Swans are nearly 300,000 ahead of the second-placed Brisbane Lions with 1,049,000 supporters and the league’s biggest annual increase of 223,000 supporters (+27%) on a year ago, according to the 2024 annual Roy Morgan AFL club supporters survey. The big increase for the Lions comes after the club played off in its first Grand Final in 18 years in 2023 and saw the club leapfrog last year’s opponent Collingwood – the most widely supported Victorian club with 908,000 supporters, an increase of 33,000 (+3.8%) on a year ago. Meanwhile, 9.98 million Australians now support an AFL club, up more than 340,000 on a year ago, and up by a massive 2.5 million compared to four years ago in 2020. In addition, there are 8,896,000 Australians who watched at least one AFL match on TV, up 446,000 (+5.3%) on a year ago and up by over 1.2 million (+16.1%) from 2020.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB

More than 2.7 million New Zealanders now read newspapers and magazine audiences are steady at almost 1.7 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Sep-24

Roy Morgan has released its readership results for New Zealand’s newspapers and magazines for the 12 months to June 2024. The data shows that 2.71 million New Zealanders aged 14+ (63%) now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, 1.68 million New Zealanders aged 14+ (39.1%) read magazines, whether in print or online either via the web or an app. The New Zealand Herald is still the nation’s most widely-read publication, with a total cross-platform audience of 1,716,000 in the 12 months to June 2024 – almost five times as many as the second placed Dominion Post with a readership of 329,000. Meanwhile, 21 of the 49 magazines measured increased their print readership in the year to June 2024. New Zealand’s most widely read magazine is still the driving magazine AA Directions, which had an average issue readership of 397,000 during the year to June (an increase of 59,000 on a year ago). These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,167 New Zealanders aged 14+ over the 12 months to June 2024.

CORPORATES
ROY MORGAN LIMITED

Readership of magazines is up from a year ago with over 11.5 million Australians now reading print magazines

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Aug-24

The Roy Morgan Australian Readership report for the 12 months to June 2024 shows that more than 11.5 million Australians aged 14+ (51.6%) now read print magazines, up 0.5 per cent on a year ago. This market broadens to 15 million Australians aged 14+ (66.6%) who read magazines in print or online either via the web or an app. Print readership increased for seven magazine categories compared to a year ago. The increases in readership were widespread, with seven magazine categories increasing their readership – including five of the top 10 categories with readership of at least 500,000. The most widely read magazine category continues to be Food & Entertainment Magazines, with a massive readership of 7,396,000 (up 0.3 per cent on a year ago, and reaching a third of the population). Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,793,000, ahead of The Australian Women’s Weekly on 1.2 million. These are the latest findings from the Roy Morgan Single Source survey of 64,708 Australians aged 14+ in the 12 months to June 2024.

CORPORATES
ROY MORGAN LIMITED