M6950 Market Research and Statistical Services

Aussies to spend $2.7 billion as students head Back to School

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-25

Research by the Australian Retailers Association, in partnership with Roy Morgan, reveals that 5.1 million Australians aged 18+ (24%) will spend an average of $525 each on Back to School-related merchandise in 2025. This is up from an average of $512 in 2024. BTS purchases are projected to generate around $2.7 billion in sales – this is $150 million (5.9%) higher than last year’s BTS spending, driven by population growth and inflation. Of those surveyed, 44% of Australians making BTS purchases said they would be spending more than last year, while 23% said they would spend the same and 33% said they would be spending less. The most popular purchases will be stationary (mentioned by 55% of respondents), school uniforms (53%), footwear (50%), books (40%) and lunchboxes or water bottles (27%). Women remain the main household decision maker on BTS purchases with 74% of purchases, followed by men at 14%, guardians at 6% and students themselves at 2%.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Aussies to spend $2.7 billion as students head Back to School

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 14-Jan-25

Research by the Australian Retailers Association, in partnership with Roy Morgan, reveals that 5.1 million Australians aged 18+ (24%) will spend an average of $525 each on Back to School-related merchandise in 2025. This is up from an average of $512 in 2024. BTS purchases are projected to generate around $2.7 billion in sales – this is $150 million (5.9%) higher than last year’s BTS spending, driven by population growth and inflation. Of those surveyed, 44% of Australians making BTS purchases said they would be spending more than last year, while 23% said they would spend the same and 33% said they would be spending less. The most popular purchases will be stationary (mentioned by 55% of respondents), school uniforms (53%), footwear (50%), books (40%) and lunchboxes or water bottles (27%). Women remain the main household decision maker on BTS purchases with 74% of purchases, followed by men at 14%, guardians at 6% and students themselves at 2%.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION

Sydney FC is again the most widely supported A-League club ahead of the Brisbane Roar and Melbourne Victory

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-24

Research from Roy Morgan shows that more than four million Australians now support an A-League club, an increase of 50,000 (+1.3%) from a year ago and more than 1.4 million (+52.5%) since 2020. Sydney FC has topped the 2024 Roy Morgan A-League club supporter ladder with 761,000 fans; this is virtually unchanged on a year ago, and well over 100,000 more fans than any other club in the league. The Brisbane Roar is in second place with 642,000 supporters, virtually unchanged on a year ago. In third place is the Melbourne Victory with 588,000 supporters, representing a significant decrease of 27,000 (-4.4%) on a year ago – the largest decline of any club in the competition. In total, over 1.6 million Australians (7.2%) watch the A-League on TV. However, 6.1 million (27.2%) have watched any soccer match on TV. This large audience includes 5.3 million (23.6%) who watched at least part of the FIFA World Cup, last held in Qatar in 2022. This means a significant untapped market of around four million Australians is available for the A-League, in the shape of those who exclusively watch international leagues or international tournaments such as the FIFA World Cup.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, BRISBANE ROAR FOOTBALL CLUB PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION

Bunnings, Kmart and Samsung are Most Trusted Brands in Retail and Consumer Products for 2024

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Dec-24

Roy Morgan has presented the annual Roy Morgan Trusted Brand Awards for Retail and Consumer Products. There were over 90 brands in the running for the awards, across the five categories of Supermarkets, Retail, Department and Discount Department Stores, Consumer Products, and Technology brands. Aldi has claimed the title of the ‘Most Trusted Supermarket Brand’ for 2024. The broader Retail category was again topped by home hardware brand Bunnings, with a third consecutive victory as the ‘Most Trusted Retail Brand’ in Australia. The ‘Most Trusted Brand in Department & Discount Department Stores’ has been won by Kmart for a third year in a row. The winner of the ‘Most Trusted Consumer Products Brand’ is South Korea-based Samsung, which has recorded its third straight victory in the category, while Apple is the ‘Most Trusted Technology Brand’ for a third consecutive year.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, SAMSUNG CORPORATION, APPLE PTY LTD

Australia Post, ABC, Aussie Broadband, CSIRO and Red Cross win most trusted services and communications brands in 2024

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Dec-24

Roy Morgan has presented the annual Roy Morgan Trusted Brand Awards for services companies and communications brands. Over 200 brands were in the running for these awards, across the five categories of Services, Charities, Government Services, Media and Telecommunications. Aussie Broadband has been named Australia’s ‘Most Trusted Brand in Telecommunications’ for a third consecutive year, ahead of Amaysim and TPG. Red Cross has won the ‘Most Trusted Brand in Charities’ Award for the first time, ahead of the RSPCA and The Salvation Army. The ‘Most Trusted Brand in Services’ award has been won by Australia Post, one of the few brands that touches nearly all Australians on a frequent basis. The ABC has in turn been named the ‘Most Trusted Media Brand’, having led this category since the inception of the survey six years ago, while the CSIRO is the winner of the ‘Most Trusted Brand in Government Services’ for 2024.

CORPORATES
ROY MORGAN LIMITED, AUSSIE BROADBAND LIMITED – ASX ABB, RED CROSS SOCIETY OF AUSTRALIA, AUSTRALIA POST, AUSTRALIAN BROADCASTING CORPORATION, CSIRO

Bunnings is Australia’s most trusted brand again ahead of Aldi, Kmart and Toyota, while Big W and NRMA improve

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-24

Bunnings is the most trusted brand in the 12 months to September 2024. The hardware chain has held top spot as Australia’s most trusted brand for four consecutive quarters, since taking top spot at the end of last year from previous leader Woolworths. Filling out the top three most trusted brands for a third consecutive quarter are supermarket Aldi followed by discount department store Kmart. Toyota in fourth, Apple in fifth and Australia Post in sixth were all unchanged from last quarter. Meanwhile, Optus remains the most distrusted brand for a sixth straight quarter. The telco is followed by major supermarkets Woolworths and Coles; they held the top two spots as Australia’s most trusted brands in mid-2023, but they have since fallen completely out of favour, having lost well over 200 places in the trust rankings compared to a year ago.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, APPLE PTY LTD, AUSTRALIA POST, SINGTEL OPTUS PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL

14.8 million Australians read magazines in print or online

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 27-Nov-24

The Roy Morgan Australian Readership report for the 12 months to September 2024 shows that 11.5 million Australians aged 14+ (51.1%) now read print magazines. This market broadens to 14.8 million Australians aged 14+ (65.6%) who read magazines in print or online either via the web or an app. There were widespread increases in print readership over the last year with six magazine categories increasing their readership. The most widely read magazine category continues to be Food & Entertainment, with a massive readership of 7,408,000, over 3 million ahead of any other magazine category and reaching nearly a third of the population. Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,825,000 (up 1.1 per cent from a year ago), ahead of The Australian Women’s Weekly on 1.2 million. These are the latest findings from the Roy Morgan Single Source survey of 64,871 Australians aged 14+ in the 12 months to September 2024.

CORPORATES
ROY MORGAN LIMITED

News Publishing reaches 21.8 million Australians with engagement across multiple brands

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 26-Nov-24

The latest Total News Publishing readership figures from Roy Morgan show that news now reaches 21.8 million Australians aged 14+ each month, and 18.4 million every week. The Roy Morgan data underscores the depth and diversity of Australians’ engagement with news; some 93 per cent of Australians read up to five news brands every month, 63% engage with at least three categories in any given month and 51% engage with four or more news brands. However, General News remains the most read category at 93% of the population. These figures shine a light on the variety of news publishing content and the passions of highly engaged and attentive audiences that advertisers can tap into. The Total News Publishing audience data is based on monthly readership averaged over the 12 months to September 2024.

CORPORATES
ROY MORGAN LIMITED

Elders is again crowned Australia’s Most Trusted Agribusiness Brand

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 11-Oct-24

Roy Morgan has once again announced that Elders is Australia’s Most Trusted Agribusiness Brand. The back-to-back win for Elders, which also took out the Agribusiness Products and Services category for a second straight year, cements the Adelaide-based company as one of Australia’s leading agribusinesses. There were several other repeat winners including Zoetis, Bendigo Bank and GrainCorp, which backed up their wins in last year’s inaugural Trusted Agribusiness Brand Awards. The awards are based on interviews with over 1,000 Australians farmers, who were interviewed as part of Roy Morgan’s Farmer Agribusiness Brand Trust survey. More than 60 brands were measured as part of the study.

CORPORATES
ROY MORGAN LIMITED, ELDERS LIMITED – ASX ELD, ZOETIS INCORPORATED, BENDIGO BANK, GRAINCORP LIMITED – ASX GNC

It’s Official: Bunnings is Australia’s Most Trusted Brand

roymorgansocial Leave a comment

Original article by Roy Morgan
Market Research Update – Page: Online : 11-Oct-24

Roy Morgan has announced the winners of the Trusted Brand Awards for 2024. The awards celebrate the exceptional trust established by these 20 brands across a diverse array of industries and services. Categories include supermarkets, retail, charities, automotive, insurance and government services. The winning brands have had an exceptional year by garnering high levels of trust, and low, or negligible, levels of distrust throughout the year. Impressively, 14 of the winners have built on their wins over the last two years and completed three straight victories as the most Trusted Brands in their respective categories. Additionally, five new brands are celebrating their first Trusted Brand Awards. Meanwhile, Bunning has won Roy Morgan’s coveted ‘Best of the Best’ Most Trusted Brand award, achieving this recognition for the first time. Consistently ranked among the top three Most Trusted Brands in recent years, Bunnings has maintained high levels of trust even as other formerly trusted brands experienced significant declines in their rankings.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED