M6950 Market Research and Statistical Services

Masters Home Improvement never a threat

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Dec-16

Home Hardware is the winner of the Hardware Store category in the Roy Morgan Customer Satisfaction Awards for October 2016, satisfying 90% of its customers. Bunnings and Mitre 10 share second spot with 89% each, while Masters Home Improvement is fourth (85%). Only True Value Hardware satisfies a lower proportion of its customers (78%) than the now-defunct Masters. While a satisfaction level of 85% is nothing to be ashamed of, it is relatively low in the traditionally high-scoring Hardware Store category, and it is Masters’ lowest score since February. The beleaguered chain has been stuck in fourth place all year, seemingly incapable of overtaking any of its higher-rating rivals. Indeed, since Roy Morgan started measuring Masters’ customer satisfaction in late 2011 (the year it opened its first stores), it has never risen higher than fourth spot, and actually spent all of 2012, 2013 and 2014 in fifth position.

CORPORATES
ROY MORGAN RESEARCH LIMITED, HOME HARDWARE, BUNNINGS GROUP LIMITED, MITRE 10 LIMITED, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, TRUE VALUE HARDWARE LIMITED

Somersby and Strongbow leading the cider boom

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Dec-16

A Roy Morgan Single Source survey has found that the number of Australians aged 18+ who drink cider in an average four weeks has risen by almost 600% between 2006 and 2016, from just 337,000 to 2,349,000. The only other alcoholic beverage to have gained popularity over the same period was spirits, which saw a more moderate growth of 25% (rising from 3,890,000 to 4,861,000 drinkers in an average four weeks). Between January and March 2016, nearly 3 million people (2,880,000) reported having consumed cider at least once in the last four weeks, compared with 2,250,000 in the quarter preceding it (October-December 2015) and 2,220,000 in the quarter following it (April-June 2016). This pattern is evident for all January-March quarters over the last 10 years. Somersby was the most popular cider brand in the year to September 2016, with some 724,000 Australian adults drinking it in an average four weeks (up from 460,000 in 2015).

CORPORATES
ROY MORGAN RESEARCH LIMITED, SOMERSBY, STRONGBOW CIDER COMPANY, 5 SEEDS, REKORDERLIG, BULMER

Australian drivers most satisfied with Japanese cars

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Dec-16

Across all 35 categories in the Roy Morgan Customer Satisfaction Awards, car manufacturers have the highest overall rate of customer satisfaction. Some 92 per cent of drivers report being very or fairly satisfied by their current vehicle make. A division of Toyota, Lexus leads the way with 96 per cent of its drivers satisfied. Fellow Japanese manufacturers Mazda and Subaru satisfy 95 per cent of their owners. Six manufacturers are tied with 94 per cent satisfaction among drivers, including Japanese brands Toyota, Honda, Suzuki and Isuzu UTE, South Korea’s Hyundai and Germany’s Mercedes-Benz. While there are over 15 million satisfied drivers across the country, there are also over 540,000 who are dissatisfied with their current car brand – and they are eager to replace it. Dissatisfied drivers are twice as likely as others to intend to buy a new car within the next year (7 per cent). Overall, the number of Australians planning to buy a new car in the next 12 months rose marginally in November to 569,000. The total number of prospective buyers over the next four years is unchanged since October at 2,264,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LEXUS, MAZDA MOTOR CORPORATION, SUBARU, TOYOTA MOTOR CORPORATION, HONDA MOTOR CORPORATION, SUZUKI MOTOR CORPORATION, ISUZU UTE AUSTRALIA PTY LTD, HYUNDAI MOTOR COMPANY LIMITED, MERCEDES-BENZ AG

What do your cheese choices say about you?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Dec-16

A Roy Morgan Single Source survey has found that 76.3 per cent of Australian grocery buyers aged 14+ purchased at least one kind of cheese in an average four weeks during the year to September 2016. The survey also shows that 55.1 per cent of grocery buyers purchased block cheese in an average month, followed by sliced cheese (35.8 per cent) and grated/shredded cheese (33.1 per cent). Meanwhile, New Zealand- and British-born Australians are both 23 per cent more likely than the population average to buy block cheese in an average four weeks. Block cheese is also the most popular among people in the Roy Morgan Food Segment known as "Trendsetters". On the other hand, sliced cheese is especially popular with "Zappits".

CORPORATES
ROY MORGAN RESEARCH LIMITED

High incomes run up relatively less debt on major cards

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Dec-16

A Roy Morgan Single Source survey has found that Australians aged 18+ who hold major credit cards (Visa, MasterCard and Amex) intended to carry forward to their next statement a combined average monthly debt of $A19bn in the year to October 2016. The survey also shows that people on annual incomes of under $A25,000 carry forward $A1,100 on average (8.9 per cent of their income). For the highest income group of $A250,000+, the average debt was $A2,500, or 0.9 per cent of their average income. The largest cardholder segment, with just over a third of the market (33.7 per cent), is the $A25,000 to $A59,000 group. Their average debt is $A1,400, or about 3.5 per cent of their average income.

CORPORATES
ROY MORGAN RESEARCH LIMITED, VISA INTERNATIONAL, MASTERCARD AUSTRALIA LIMITED, AMERICAN EXPRESS COMPANY

Sky high: Australians’ air travel habits

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Dec-16

Findings from Roy Morgan Research’s latest Air Travel Report reveal that 51.3 per cent of Australians aged 14+ (10.1 million people) travelled by air for business and/or leisure at least once in the 12 months to September 2016, amassing a total of over 31 million air trips. Some 47.7 per cent (9.4 million people) flew for leisure, taking 20.4 million trips in total between them. A total of 7.1 million people travelled within Australia by air for holiday purposes, and 5.3 million flew overseas on at least one occasion for a holiday. Meanwhile, 2.3 million travelled by air at least once for business, with 2.1 million of these people travelling within Australia and 628,000) flying overseas for business at least once.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australia’s best and worst city suburbs for crime, according to the locals

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Dec-16

Roy Morgan Research’s latest State of the Nation report shows that 57 per cent of Australians aged 14+ now agree that "crime is a growing problem in my community". Meanwhile, a Roy Morgan Single Source survey has identified the suburbs in each major capital city where the most residents believe crime is getting worse. In Melbourne, 73 per cent of Dandenong residents agree, while other suburbs where crime is perceived to be getting worse include Bradbury-Wedderburn in Sydney (69 per cent), Redland Islands in Brisbane (74 per cent) and Elizabeth in Adelaide (67 per cent). Meanwhile, Darlinghurst in Sydney tops the list of suburbs where residents believe that crime is not getting worse.

CORPORATES
ROY MORGAN RESEARCH LIMITED

America: What Now? An Autopsy of the 2016 Election. Today, Wednesday December 7: 6pm – 8pm at Morgans at 401. 401 Collins St.

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Dec-16

As the dust settles on the 2016 United States election, the complex process of preparing to govern a bitterly divided nation begins for President-Elect Trump. And the long, slow process of post-mortem begins for political scientists, who along with pollsters, pundits and experts, were shocked once again to find that Trump had proved them all wrong, defied expectations, and remade American politics in the process. Or at least, that’s the news headlines. But with Hillary Clinton winning the popular vote and a small, fractious Republican Congressional majority, Trump’s victory is not all it seems. When Trump enters the White House in January of 2017 he will do so with an enormous weight of expectation upon his shoulders, an extremely challenging policy environment, and unprecedented unpopularity across the general population, and fair-weather allies in Congress. Full details: http://www.humanities21.com.au/event/america-what-now

CORPORATES
UNITED STATES. EXECUTIVE OFFICE OF THE PRESIDENT, REPUBLICAN PARTY (UNITED STATES), HUMANITIES 21 INCORPORATED

Australians yet to embrace online grocery shopping

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Dec-16

Roy Morgan Research’s latest State of the Nation Retail Spotlight report revealed that Australian grocery buyers made more than 2.5 trips per week to supermarkets in 2015-16, or 1.95 billion trips for the year. And despite the ever-increasing popularity of online retail, the vast majority of Australians continue to do their grocery shopping in-store rather than online. A Roy Morgan Single Source survey, which was carried out in the year to June 2015, found that 26% of Australians agreed that "I’d consider doing some of my grocery shopping on the Internet in the next 12 months". However, just 3% of grocery buyers did their supermarket shopping online in any given four-week period during the following 12 months. Admittedly, this is an increase on 2011 (when it was 1.4%), but it is unlikely that there will be a mass exodus to online grocery shopping any time soon.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSSIE FARMERS DIRECT, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, CATCH GROUP PTY LTD, GROCERY RUN, INDO-ASIAN GROCERY STORE

Satisfaction with household insurers improving

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Dec-16

A Roy Morgan Single Source survey has found that satisfaction among Australian household insurance policy holders was 80.7% in the year to October 2016, compared with 78.5% over the same period in 2013 and 74.3% in 2006. Nearly all of the largest household insurers improved their satisfaction ratings over the last three years, with 97.0% of policy holders being at least fairly likely to renew their insurance with their existing company. South Australia-based RAA leads in customer satisfaction among the 18 largest household insurers with 92.1% (up 6.8% since 2013), followed by APIA on 89.3% (up 4.0%) and RAC with 87.5% (up 4.7%). Only three of the 18 largest insurers showed declines in satisfaction over the last three years: Coles (down 2.8%), Westpac (down 2.5%) and QBE (down 1.9%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, RAA INSURANCE LIMITED, AUSTRALIAN PENSIONERS INSURANCE AGENCY PTY LTD, RAC INSURANCE PTY LTD, COLES INSURANCE, WESTPAC BANKING CORPORATION – ASX WBC, QBE INSURANCE GROUP LIMITED – ASX QBE, COMMINSURE, SUNCORP GROUP LIMITED – ASX SUN, NRMA LIFE LIMITED, RACV INSURANCE, BUDGET DIRECT INSURANCE AGENCY PTY LTD