M6950 Market Research and Statistical Services

Hair goals: Alberto and Head & Shoulders jostling for shampoo supremacy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Nov-16

A Roy Morgan Single Source survey has found that nearly three-quarters of the population buy shampoo in an average six months, with two very different brands currently vying for best-seller status: Alberto and Head & Shoulders. In the year to June 2016, 73.9% of Australians (14.5 million people) purchased shampoo at least once in an average six months. Some 14.5% of them purchased Alberto shampoo, just ahead of the 14.1% who bought Head & Shoulders. This represents a healthy year-on-year increase for Alberto (up from 12.8%), allowing it to overtake Head & Shoulders (down from 14.5%). Pantene (which, like Head & Shoulders, is part of the Proctor & Gamble stable) is third-most popular shampoo brand, purchased by 12.5% of shampoo buyers in an average six months. Palmolive (11.7%) and Tresemmé (11.0%) complete the top five.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALBERTO CULVER AUSTRALASIA, PROCTER AND GAMBLE COMPANY, TRESEMME AUSTRALIA, GARNIER FRUCTIS, SCHWARZKOPF PTY LTD

Satisfaction with motor vehicle insurers on the rise

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Nov-16

A Roy Morgan Single Source survey has found that satisfaction among motor vehicle insurance policy holders was 82.1% in the year to September 2016, up from 80.1% over the same period in 2013, and well ahead of a decade ago (74.1% in 2006). Most of the largest insurers improved their satisfaction scores, with 96.8% of policy holders being at least fairly likely to renew their insurance with their existing company. These are the latest findings from the Single Source survey of over 50,000 consumers pa which includes detailed coverage of over 40,000 motor vehicle insurance policies.

CORPORATES
ROY MORGAN RESEARCH LIMITED, QBE INSURANCE GROUP LIMITED – ASX QBE, SUNCORP GROUP LIMITED – ASX SUN, YOUI PTY LTD, COLES GROUP LIMITED, SHANNONS, RACT INSURANCE PTY LTD, COMMINSURE, BUDGET DIRECT INSURANCE AGENCY PTY LTD, AUSTRALIAN PENSIONERS INSURANCE AGENCY PTY LTD

Pumpkin Patch’s demise: a sign of the times

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Nov-16

A Roy Morgan Single Source survey has found that 128,000 Australians aged 14+ made at least one purchase at children’s clothing chain Pumpkin Patch in an average four weeks during the year to June 2016, compared with 220,000 in the year to June 2014. Its customer numbers had consistently eclipsed those shopping at Cotton On Kids until the last year, when 133,000 Australians shopped at Cotton On Kids in an average four weeks. Meanwhile, the number of people shopping for children’s clothes at Kmart in an average four weeks has risen from 559,000 to 712,000 since 2014. Pumpkin Patch is not the only kids’-wear retailer to have lost customers in the past few years: Target, Big W and Best & Less have all lost ground.

CORPORATES
ROY MORGAN RESEARCH LIMITED, PUMPKIN PATCH (AUSTRALIA) PTY LTD, COTTON ON KIDS PTY LTD, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, BIG W DISCOUNT STORES, BEST AND LESS PTY LTD, HENNES OCH MAURITZ AB, ZARA, UNIQLO AUSTRALIA PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

Girls given mobile phones before boys (thanks, Dad!)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Nov-16

The latest Roy Morgan Young Australians Survey has found that 69% of girls aged 6-13 own a personal mobile phone, compared with 64% of boys. However, just 3% of boys and 2% of girls aged 6-7 own a mobile phone. This rises to 12 per cent of girls and 5% of boys aged 8-9. The gap between girls and boys becomes starkest at age 10 and 11, when an additional 17% of girls get a phone, compared with 15% of boys, while a further 41% of boys and 38% of girls aged 12-13 own their own phone. Meanwhile, a Roy Morgan Single Source Survey of Australians aged 14+ has found that 19 per cent of girls and 16 per cent of boys aged 14-15 have their own mobile phone. By the end of their teens, 98% of men and 99% of women have their own mobile phone.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Chicken wars not just between Coles and Woolworths

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-16

A Roy Morgan Single Source survey has found that 84.4% of Australians consume chicken in an average week, while 77.0% drink milk and 70.0 % eat bread/toast in the same period. The survey also shows that 89.0% of people who mainly shop at Coles and 88.5% of those who mainly shop at Woolworths eat chicken in any given seven days. Meanwhile, 28.4% of Australians visited at least one fast-food chicken restaurant in any given four weeks in the year to June 2016, compared with 29.2% in the year to June 2015. The proportion of Woolworths and Coles shoppers who visited at least one fast-food chicken restaurant in any given four weeks has fallen from 33.1% to 30.4% and from 30.8% to 30.0% respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, IGA, ALDI STORES SUPERMARKETS PTY LTD, KFC, RED ROOSTER FOODS, NANDO’S AUSTRALIA PTY LTD

Aussie kids saving more than ever, but girls lagging behind boys

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Oct-16

The latest data from Roy Morgan’s Young Australians Survey shows that 76 per cent of Australian children aged 6-13 had money saved in the year to June 2016, compared with 75 per cent in 2008. The average amount saved has risen from $220 to $251 in the last eight years. The average boy’s savings have increased by 15 per cent from $228 to $263, compared with growth of 12 per cent from $211 to $234 for girls. Meanwhile, 84 per cent of kids from the well-off AB socio-economic quintile have savings, with an average balance of $304, and 16 per cent of them have saved more than $1,000. On the other hand, only 67 per cent of kids from the less affluent FG quintile have money saved (at a much lower average amount of $176). It is worth noting, however, that 11 per cent of these children also have a balance of $1,000-plus.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Fruit juice brands fighting for shrinking market (except for trend-buster Nudie)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Oct-16

A Roy Morgan Single Source survey has found that 5.3 million Australians aged 14+ (26.9 per cent of the population) reported drinking packaged fruit juice in any given seven days in the year to June 2016. This compares with 6.6 million (35.2 per cent) in the year to June 2012. The survey also shows that 6.2 per cent of Australians drink supermarket-branded packaged fruit juice, ahead of Golden Circle (5.8 per cent) and Berri (5.7 per cent). Men (27.6 per cent) are slightly more likely than women (26.3 per cent) to consume packaged fruit juice, with young people of both genders being the most avid consumers. Meanwhile, the number of Australians who agree with the statement "I often buy drinks from juice bars" has risen from just under 1.6 million to just over 1.8 million.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOLDEN CIRCLE LIMITED, BERRI LIMITED, DAILY JUICE COMPANY, NUDIE PTY LTD

Hell’s bells: Hell Pizza claims crown in New Zealand Customer Satisfaction Awards

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Oct-16

Roy Morgan Research has announced the winners of its New Zealand Customer Satisfaction Awards for June 2016. The awards cover the finance, retail, telecommunications, travel and tourism, automotive and utilities sectors, and are based on data from the Roy Morgan Consumer Single Source survey. Hell Pizza has won the award in the Quick Service Restaurant category, with a customer satisfaction rating of 92 per cent in the year to June. It has toppled Burger Fuel, which has won the last three annual awards in this category. Other winners in June include Kiwibank, Robert Harris, Trustpower, Air New Zealand, Powershop, Hannahs and Hyundai.

CORPORATES
ROY MORGAN RESEARCH LIMITED, HELL PIZZA DELIVERIES, BURGER FUEL LIMITED, KIWIBANK LIMITED, ROBERT HARRIS, TRUSTPOWER LIMITED, AIR NEW ZEALAND LIMITED – ASX AIZ, POWERSHOP NEW ZEALAND LIMITED, R HANNAH AND COMPANY LIMITED, HYUNDAI MOTOR COMPANY LIMITED, TSB BANK LIMITED, MILLERS, BALLANTYNES, SMITHS CITY, MITRE 10 (NEW ZEALAND) LIMITED, TAKE NOTE, SUPER CHEAP AUTO, KATHMANDU HOLDINGS LIMITED – ASX KMD, NEW WORLD LIMITED, APPLE INCORPORATED, ORCON, SKINNY MOBILE, SINGAPORE AIRLINES LIMITED, ONGAS, PITA PIT, SUBWAY INCORPORATED, DOMINO’S PIZZA NEW ZEALAND LIMITED, PIZZA HUT NEW ZEALAND, NANDO’S NEW ZEALAND LIMITED, BURGER KING CORPORATION, CARL’S JNR, KFC, McDONALD’S RESTAURANTS (NEW ZEALAND) LIMITED, WENDY’S RESTAURANTS (NEW ZEALAND) LIMITED

Supermarket weep: Woolies’ share continues to fall and Coles and Aldi split the proceeds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Oct-16

The latest quarterly Supermarket Currency report from Roy Morgan Research shows that Australia’s grocery buyers spent $A89.8bn at supermarkets during the 12 months to September 2016. This represents 87 per cent of the $A103bn spent on groceries overall. Roy Morgan Research estimates that Australians spent $A32.6bn at Woolworths in the past 12 months – 36.3 per cent of all supermarket expenditure nationally. This is down $A825m compared with the previous year, representing a decline in market share of 1.4 percentage points. Meanwhile, grocery shoppers spent $A29.8bn at Coles in the last year, $A1.1bn more than the year before. Coles gained 0.9 percentage points in market share, to 33.2 per cent. Aldi took in 12.5 per cent of Australia’s supermarket dollars ($A11.2bn), ahead of IGA with 9.8 per cent ($A8.8bn).

CORPORATES
ROY MORGAN RESEARCH LIMITED, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA, ALDI STORES SUPERMARKETS PTY LTD

Majority of Australians support Muslim & Asylum seeker immigration; and 58% want Australia’s population kept under 35 million

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Oct-16

A special Roy Morgan telephone survey conducted over the three nights of 18-20 October 2016 shows that 58 per cent of Australians support Muslim immigration, while 33 per cent oppose it. Support for Muslim immigration is down 7 per cent from a year ago (65 per cent support in October 2015), although it is up 4 per cent from July 2010 (54 per cent support). Meanwhile, 40 per cent (up 3 per cent) of Australians support immigration remaining about the same and a further 21 per cent (down 11 per cent) want to see immigration levels increased, while 34 per cent (up 2 per cent) want a population under 30 million in 2046, and only 24 per cent (down 6 per cent) want a population of 35 million or more.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, ONE NATION PARTY