M6950 Market Research and Statistical Services

Brisbane Broncos overtake the Melbourne Storm to be the most widely supported NRL club in 2024 with 1.3 million supporters

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Oct-24

The latest data from Roy Morgan shows that the total NRL supporter base has grown to over 7.4 million Australians (33.1%), up 2.4% from a year ago. Looking over a longer time-period the increase is even more impressive, up by over 2.1 million (+39.7%) compared to four years ago in 2020. The Brisbane Broncos are now the most widely supported NRL club with 1,302,000 supporters in 2024, an increase of 152,000 (+13.2%) on a year ago. This boost for the Broncos comes after the club played off in last year’s NRL Grand Final and had their most successful home and away season for over two decades. In second place and losing top spot (which the club has held for the past four years), is the Melbourne Storm with 1,118,000 supporters. The Storm are set to play off in another NRL Grand Final this weekend against the Penrith Panthers. Meanwhile, 7.1 million Australians (31.8%) now watch the NRL on TV, up 318,000 (+4.7%) on a year ago and up over 1.3 million (+23%) on four years ago. These key findings are derived from detailed in-depth interviews with over 60,000 Australians each year as part of the Roy Morgan Single Source survey.

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, PENRITH PANTHERS RUGBY LEAGUE CLUB

Grand Finalists Sydney & Brisbane are the most widely supported AFL teams with over 1 million supporters each

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Sep-24

For the first time both AFL Grand Finalists have over 1 million supporters, with the Sydney Swans again topping the annual Roy Morgan AFL supporter ladder with 1,337,000 supporters. The Swans are nearly 300,000 ahead of the second-placed Brisbane Lions with 1,049,000 supporters and the league’s biggest annual increase of 223,000 supporters (+27%) on a year ago, according to the 2024 annual Roy Morgan AFL club supporters survey. The big increase for the Lions comes after the club played off in its first Grand Final in 18 years in 2023 and saw the club leapfrog last year’s opponent Collingwood – the most widely supported Victorian club with 908,000 supporters, an increase of 33,000 (+3.8%) on a year ago. Meanwhile, 9.98 million Australians now support an AFL club, up more than 340,000 on a year ago, and up by a massive 2.5 million compared to four years ago in 2020. In addition, there are 8,896,000 Australians who watched at least one AFL match on TV, up 446,000 (+5.3%) on a year ago and up by over 1.2 million (+16.1%) from 2020.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB

More than 2.7 million New Zealanders now read newspapers and magazine audiences are steady at almost 1.7 million

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Sep-24

Roy Morgan has released its readership results for New Zealand’s newspapers and magazines for the 12 months to June 2024. The data shows that 2.71 million New Zealanders aged 14+ (63%) now read or access newspapers in an average 7-day period via print or online (website or app) platforms. In addition, 1.68 million New Zealanders aged 14+ (39.1%) read magazines, whether in print or online either via the web or an app. The New Zealand Herald is still the nation’s most widely-read publication, with a total cross-platform audience of 1,716,000 in the 12 months to June 2024 – almost five times as many as the second placed Dominion Post with a readership of 329,000. Meanwhile, 21 of the 49 magazines measured increased their print readership in the year to June 2024. New Zealand’s most widely read magazine is still the driving magazine AA Directions, which had an average issue readership of 397,000 during the year to June (an increase of 59,000 on a year ago). These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,167 New Zealanders aged 14+ over the 12 months to June 2024.

CORPORATES
ROY MORGAN LIMITED

Readership of magazines is up from a year ago with over 11.5 million Australians now reading print magazines

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Original article by Roy Morgan
Market Research Update – Page: Online : 21-Aug-24

The Roy Morgan Australian Readership report for the 12 months to June 2024 shows that more than 11.5 million Australians aged 14+ (51.6%) now read print magazines, up 0.5 per cent on a year ago. This market broadens to 15 million Australians aged 14+ (66.6%) who read magazines in print or online either via the web or an app. Print readership increased for seven magazine categories compared to a year ago. The increases in readership were widespread, with seven magazine categories increasing their readership – including five of the top 10 categories with readership of at least 500,000. The most widely read magazine category continues to be Food & Entertainment Magazines, with a massive readership of 7,396,000 (up 0.3 per cent on a year ago, and reaching a third of the population). Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,793,000, ahead of The Australian Women’s Weekly on 1.2 million. These are the latest findings from the Roy Morgan Single Source survey of 64,708 Australians aged 14+ in the 12 months to June 2024.

CORPORATES
ROY MORGAN LIMITED

News publishing deeply engrained in Australians’ lives with 21.7m readers and nine in ten engaged by up to four different titles every month

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-24

Total News Publishing readership figures from Roy Morgan show that news now reaches 21.7 million Australians aged 14+ each month, with strong readership across every profile group. The Roy Morgan data shows the depth and breadth of engagement Australians are having with news, with 67 million interactions per week. General News remains the most read category at 93% of the population, but there is high readership across other categories, including property, sport and travel. Some 64% of Australians read three or more content categories each month, while 91% read up to four titles every month. The data also shows that high net worth Australians are 28% more likely to read the news than the average Australian. It also shows that paying news readers are 24% more likely than the general population to be homeowners, more likely to experiment with new products and services, and 25% more likely to be big spenders.

CORPORATES
ROY MORGAN LIMITED

New information from Roy Morgan Small Business Research indicates that higher NPS is achieved for small business owners when their bank looks after their total business and consumer banking needs

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Aug-24

New financial data from Roy Morgan’s Single Source focused on small business suggests that the Net Promoter Score (NPS) is higher among small business owners who have both a business banking and consumer banking relationship with their bank than those who only have a business banking relationship. This suggests that the deeper banking relationship created by caring for both the small business owners’ business and consumer banking needs contributes to better outcomes for the customer and enhances the prospect of a positive NPS. While banking industry NPS improved in 2020 as banks provided deferrals on loan payments to households and businesses affected by COVID, NPS has declined since early 2022 coinciding with the cost-of-living crisis, and for close to two years has been in ‘negative territory’. NPS across the banking industry overall declined from 0.9 in June 2022 to -3.8 in June 2024, a 4.7-points fall. These latest banking NPS ratings come from the Roy Morgan Single Source survey, derived from in-depth interviews with over 60,000 Australians each year, of whom over 16,000 are small business owners and decision-makers.

CORPORATES
ROY MORGAN LIMITED

Temu & Shein’s Australian customer base keeps growing -as more Australians continue to trade down in the first half of 2024 in response to the cost-of-living crisis

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Aug-24

New data from Roy Morgan capturing the annual shopper base of these ultra cheap online disruptors shows that 3.8 million Australians aged 14+ have shopped at Temu at least once in the last 12 months, while 2 million have bought from Shein at least once. The research also shows that 80% of Temu shoppers and 76% of Shein shoppers are repeat customers; many are also high frequency buyers, with 48% of Temu shoppers having bought from it four or more times over the last 12 months, compared with 42% of Shein shoppers. Meanwhile, Roy Morgan estimates that Temu and Shein together had close to $3 billion in annual sales in the 12 months to June 2024 – $1.7bn for Temu and $1.1bn for Shein.

CORPORATES
ROY MORGAN LIMITED, TEMU, SHEIN

Amazon Australian adds 1.1 million new customers to its customer base; now 7.9 million Australians shop on Amazon ramping up its status as a threat to all Australian retailers

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jul-24

As many retail brands struggle to maintain sales and acquire new customers amid the cost-of-living crisis, Amazon continues to buck the trend by growing its annual customer base by 1.1 million people in the 12 months to June 2024. Research from Roy Morgan shows that 7.9 million Australians aged 14+ now shop on Amazon at least once a year, up from 6.8 million in the year to June 2023. David Jones (-5%) and Target (-7%) have lost the most customers over the last 12 months compared to the previous year, while Big W and Myer are in neutral territory. JB HiFi is the only other retailer to have gained customers, with an increase of 300,000 in the current year. A large proportion of Amazon shoppers are high-frequency customers, with 3 in 10 making a purchase seven or more times over a 12-month period. A mix of all Australians are shopping on Amazon; however, an even split between men (50%) and women (50%) sets Amazon apart from most of its peers which tend to skew towards women. More than half of Amazon’s shoppers are aged 25-39, and its shoppers are more likely than the average Australian to come from higher income households (3 in 10 shoppers live in $200,000+ income households).

CORPORATES
ROY MORGAN LIMITED, AMAZON.COM INCORPORATED

Net Trust in Australian charities is on the rise over the last few years after hitting a low in mid-2021

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jul-24

A special webinar with Roy Morgan CEO Michele Levine which focused on Trust and Distrust in the Australian Charity sector found that Net Trust has been consistently rising over the last few years. However, trust and distrust have fluctuated over recent years. While Charities remain among the most trusted sectors in Australia (third overall behind Consumer Products and Retail in the latest results), the Net Trust Score is still lower than the mid-2020 peak. The Net Trust Score of the Charities sector reached a record high just after the onset of the pandemic, then declined steadily to mid-2021, before recovering from early 2022. The net trust score as of March 2024 has increased by over 50%, and is nearly back to its peak reached in June 2020 in the early days of the pandemic.

CORPORATES
ROY MORGAN LIMITED

Bargain-savvy shoppers to splash $10 billion on EOFY sales

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Jun-24

Australian shoppers are tipped to spend $10.1 billion on mid-year/end of financial year sales in 2024, which is up $800 million (8.6%) from 2023, as retailers showcase their mid-year and tax-time promotions in a bid to entice cash-strapped shoppers. The research by the Australian Retailers Association in collaboration with Roy Morgan shows that 27% quarter of Australians (6.2 million people) will participate in the sales, which is 1% higher than last year. They will each spend an average of $1,638 (up $22 per person from 2023); 35% plan on spending more than last year, 43% plan on spending the same and 22% plan on spending less. The ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 3,301 Australians aged 18+ on 17- 23 May.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED