M6950 Market Research and Statistical Services

News publishing deeply engrained in Australians’ lives with 21.7m readers and nine in ten engaged by up to four different titles every month

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-24

Total News Publishing readership figures from Roy Morgan show that news now reaches 21.7 million Australians aged 14+ each month, with strong readership across every profile group. The Roy Morgan data shows the depth and breadth of engagement Australians are having with news, with 67 million interactions per week. General News remains the most read category at 93% of the population, but there is high readership across other categories, including property, sport and travel. Some 64% of Australians read three or more content categories each month, while 91% read up to four titles every month. The data also shows that high net worth Australians are 28% more likely to read the news than the average Australian. It also shows that paying news readers are 24% more likely than the general population to be homeowners, more likely to experiment with new products and services, and 25% more likely to be big spenders.

CORPORATES
ROY MORGAN LIMITED

New information from Roy Morgan Small Business Research indicates that higher NPS is achieved for small business owners when their bank looks after their total business and consumer banking needs

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Aug-24

New financial data from Roy Morgan’s Single Source focused on small business suggests that the Net Promoter Score (NPS) is higher among small business owners who have both a business banking and consumer banking relationship with their bank than those who only have a business banking relationship. This suggests that the deeper banking relationship created by caring for both the small business owners’ business and consumer banking needs contributes to better outcomes for the customer and enhances the prospect of a positive NPS. While banking industry NPS improved in 2020 as banks provided deferrals on loan payments to households and businesses affected by COVID, NPS has declined since early 2022 coinciding with the cost-of-living crisis, and for close to two years has been in ‘negative territory’. NPS across the banking industry overall declined from 0.9 in June 2022 to -3.8 in June 2024, a 4.7-points fall. These latest banking NPS ratings come from the Roy Morgan Single Source survey, derived from in-depth interviews with over 60,000 Australians each year, of whom over 16,000 are small business owners and decision-makers.

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ROY MORGAN LIMITED

Temu & Shein’s Australian customer base keeps growing -as more Australians continue to trade down in the first half of 2024 in response to the cost-of-living crisis

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Aug-24

New data from Roy Morgan capturing the annual shopper base of these ultra cheap online disruptors shows that 3.8 million Australians aged 14+ have shopped at Temu at least once in the last 12 months, while 2 million have bought from Shein at least once. The research also shows that 80% of Temu shoppers and 76% of Shein shoppers are repeat customers; many are also high frequency buyers, with 48% of Temu shoppers having bought from it four or more times over the last 12 months, compared with 42% of Shein shoppers. Meanwhile, Roy Morgan estimates that Temu and Shein together had close to $3 billion in annual sales in the 12 months to June 2024 – $1.7bn for Temu and $1.1bn for Shein.

CORPORATES
ROY MORGAN LIMITED, TEMU, SHEIN

Amazon Australian adds 1.1 million new customers to its customer base; now 7.9 million Australians shop on Amazon ramping up its status as a threat to all Australian retailers

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jul-24

As many retail brands struggle to maintain sales and acquire new customers amid the cost-of-living crisis, Amazon continues to buck the trend by growing its annual customer base by 1.1 million people in the 12 months to June 2024. Research from Roy Morgan shows that 7.9 million Australians aged 14+ now shop on Amazon at least once a year, up from 6.8 million in the year to June 2023. David Jones (-5%) and Target (-7%) have lost the most customers over the last 12 months compared to the previous year, while Big W and Myer are in neutral territory. JB HiFi is the only other retailer to have gained customers, with an increase of 300,000 in the current year. A large proportion of Amazon shoppers are high-frequency customers, with 3 in 10 making a purchase seven or more times over a 12-month period. A mix of all Australians are shopping on Amazon; however, an even split between men (50%) and women (50%) sets Amazon apart from most of its peers which tend to skew towards women. More than half of Amazon’s shoppers are aged 25-39, and its shoppers are more likely than the average Australian to come from higher income households (3 in 10 shoppers live in $200,000+ income households).

CORPORATES
ROY MORGAN LIMITED, AMAZON.COM INCORPORATED

Net Trust in Australian charities is on the rise over the last few years after hitting a low in mid-2021

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jul-24

A special webinar with Roy Morgan CEO Michele Levine which focused on Trust and Distrust in the Australian Charity sector found that Net Trust has been consistently rising over the last few years. However, trust and distrust have fluctuated over recent years. While Charities remain among the most trusted sectors in Australia (third overall behind Consumer Products and Retail in the latest results), the Net Trust Score is still lower than the mid-2020 peak. The Net Trust Score of the Charities sector reached a record high just after the onset of the pandemic, then declined steadily to mid-2021, before recovering from early 2022. The net trust score as of March 2024 has increased by over 50%, and is nearly back to its peak reached in June 2020 in the early days of the pandemic.

CORPORATES
ROY MORGAN LIMITED

Bargain-savvy shoppers to splash $10 billion on EOFY sales

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Jun-24

Australian shoppers are tipped to spend $10.1 billion on mid-year/end of financial year sales in 2024, which is up $800 million (8.6%) from 2023, as retailers showcase their mid-year and tax-time promotions in a bid to entice cash-strapped shoppers. The research by the Australian Retailers Association in collaboration with Roy Morgan shows that 27% quarter of Australians (6.2 million people) will participate in the sales, which is 1% higher than last year. They will each spend an average of $1,638 (up $22 per person from 2023); 35% plan on spending more than last year, 43% plan on spending the same and 22% plan on spending less. The ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 3,301 Australians aged 18+ on 17- 23 May.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

Readership of magazines is up from a year ago with increases for nine out of 16 magazine categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-24

The Roy Morgan Australian Readership report for the 12 months to March 2024 shows that 11.6 million Australians aged 14+ (52.3%) now read print magazines, up 1.4 per cent on a year ago. This market broadens to more than 15 million Australians aged 14+ (67.6%) who read magazines in print or online either via the web or an app, which is up 0.1% on a year ago. The increases in readership were widespread over the last year, with a majority of magazine categories (nine in total) increasing their readership. Six of the top 10 most widely read magazines increased their print readership over the last year and, looking more broadly, a majority of 14 of the top 25 have higher print readership than a year ago. Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,800,000 (up 0.4 per cent on a year ago), ahead of The Australian Women’s Weekly on 1,266,000. These are the latest findings from the Roy Morgan Single Source survey of 64,597 Australians aged 14+ in the 12 months to March 2024.

CORPORATES
ROY MORGAN LIMITED

The Australian’s contest of ideas a winner

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Original article by James Madden
The Australian – Page: 19 : 20-May-24

The latest readership data from Roy Morgan shows that The Australian’s weekday readership increased by 9.7 per cent in the six months to 31 March. The weekend edition of the national masthead recorded a 15,000-strong increase in readership during the period. Editor-in-chief Michelle Gunn says The Australian’s continued growth reflects its commitment to high-quality journalism across print and digital. The readership figures shows that on average, News Corp Australia’s newspapers now reach more than four in five Australians each month. Meanwhile, readership of the weekday edition of Seven West Media’s The West Australian has fallen by 2.4 per cent, while the weekend edition’s readership is down 7.4 per cent.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN WEST MEDIA LIMITED – ASX SWM

Financial Review print, digital readership jumps

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Original article by Nick Bonyhady
The Australian Financial Review – Page: 3 : 20-May-24

Total news readership data from Roy Morgan shows that The Australian Financial Review boasted 3.5 million readers across print and digital in March. The weekday print edition of the AFR now has an average readership of 262,000 per day, while the weekend edition has an average of 179,000 readers. The AFR’s editor-in-chief Michael Stutchbury notes that the Nine Entertainment flagship’s digital-only audience is growing by 2.4 per cent a year, and the AFR now has the biggest digital audience of any national newspaper brand. Nine’s broader publishing stable reached 16 million Australians in March across its titles, according to the Roy Morgan data.

CORPORATES
ROY MORGAN LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-May-24

Readership figures from Roy Morgan show that written news reaches 97% of Australians aged 14+ (21.5 million) each month. The figure reflects the evolving and deepening landscape of news media titles and readership behaviours across print and digital formats, and demonstrates to advertisers the breadth of audience accessible via news media. The Roy Morgan figures also show that readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are also consistently engaged across multiple sources of written news to satisfy diverse interests, with three in five news audiences reading three or more categories in addition to general, breaking news. Further analysis reveals that state and territory mastheads enjoy large readership numbers outside their local markets, due to digital accessibility. Roy Morgan produces the Total News data on behalf of ThinkNewsBrands.

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS