M6950 Market Research and Statistical Services

Readership of magazines is up from a year ago with increases for nine out of 16 magazine categories

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-24

The Roy Morgan Australian Readership report for the 12 months to March 2024 shows that 11.6 million Australians aged 14+ (52.3%) now read print magazines, up 1.4 per cent on a year ago. This market broadens to more than 15 million Australians aged 14+ (67.6%) who read magazines in print or online either via the web or an app, which is up 0.1% on a year ago. The increases in readership were widespread over the last year, with a majority of magazine categories (nine in total) increasing their readership. Six of the top 10 most widely read magazines increased their print readership over the last year and, looking more broadly, a majority of 14 of the top 25 have higher print readership than a year ago. Better Homes & Gardens is still Australia’s most widely read paid magazine, with print readership of 1,800,000 (up 0.4 per cent on a year ago), ahead of The Australian Women’s Weekly on 1,266,000. These are the latest findings from the Roy Morgan Single Source survey of 64,597 Australians aged 14+ in the 12 months to March 2024.

CORPORATES
ROY MORGAN LIMITED

The Australian’s contest of ideas a winner

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Original article by James Madden
The Australian – Page: 19 : 20-May-24

The latest readership data from Roy Morgan shows that The Australian’s weekday readership increased by 9.7 per cent in the six months to 31 March. The weekend edition of the national masthead recorded a 15,000-strong increase in readership during the period. Editor-in-chief Michelle Gunn says The Australian’s continued growth reflects its commitment to high-quality journalism across print and digital. The readership figures shows that on average, News Corp Australia’s newspapers now reach more than four in five Australians each month. Meanwhile, readership of the weekday edition of Seven West Media’s The West Australian has fallen by 2.4 per cent, while the weekend edition’s readership is down 7.4 per cent.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN WEST MEDIA LIMITED – ASX SWM

Financial Review print, digital readership jumps

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Original article by Nick Bonyhady
The Australian Financial Review – Page: 3 : 20-May-24

Total news readership data from Roy Morgan shows that The Australian Financial Review boasted 3.5 million readers across print and digital in March. The weekday print edition of the AFR now has an average readership of 262,000 per day, while the weekend edition has an average of 179,000 readers. The AFR’s editor-in-chief Michael Stutchbury notes that the Nine Entertainment flagship’s digital-only audience is growing by 2.4 per cent a year, and the AFR now has the biggest digital audience of any national newspaper brand. Nine’s broader publishing stable reached 16 million Australians in March across its titles, according to the Roy Morgan data.

CORPORATES
ROY MORGAN LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-May-24

Readership figures from Roy Morgan show that written news reaches 97% of Australians aged 14+ (21.5 million) each month. The figure reflects the evolving and deepening landscape of news media titles and readership behaviours across print and digital formats, and demonstrates to advertisers the breadth of audience accessible via news media. The Roy Morgan figures also show that readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are also consistently engaged across multiple sources of written news to satisfy diverse interests, with three in five news audiences reading three or more categories in addition to general, breaking news. Further analysis reveals that state and territory mastheads enjoy large readership numbers outside their local markets, due to digital accessibility. Roy Morgan produces the Total News data on behalf of ThinkNewsBrands.

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

The Australian’s contest of ideas a winner

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Original article by James Madden
The Australian – Page: 19 : 20-May-24

The latest readership data from Roy Morgan shows that The Australian’s weekday readership increased by 9.7 per cent in the six months to 31 March. The weekend edition of the national masthead recorded a 15,000-strong increase in readership during the period. Editor-in-chief Michelle Gunn says The Australian’s continued growth reflects its commitment to high-quality journalism across print and digital. The readership figures shows that on average, News Corp Australia’s newspapers now reach more than four in five Australians each month. Meanwhile, readership of the weekday edition of Seven West Media’s The West Australian has fallen by 2.4 per cent, while the weekend edition’s readership is down 7.4 per cent.

CORPORATES
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN WEST MEDIA LIMITED – ASX SWM

Financial Review print, digital readership jumps

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Original article by Nick Bonyhady
The Australian Financial Review – Page: 3 : 20-May-24

Total news readership data from Roy Morgan shows that The Australian Financial Review boasted 3.5 million readers across print and digital in March. The weekday print edition of the AFR now has an average readership of 262,000 per day, while the weekend edition has an average of 179,000 readers. The AFR’s editor-in-chief Michael Stutchbury notes that the Nine Entertainment flagship’s digital-only audience is growing by 2.4 per cent a year, and the AFR now has the biggest digital audience of any national newspaper brand. Nine’s broader publishing stable reached 16 million Australians in March across its titles, according to the Roy Morgan data.

CORPORATES
ROY MORGAN LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

Written news maintains staggering 97 per cent reach and delivers deep, frequent audience engagement

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-May-24

Readership figures from Roy Morgan show that written news reaches 97% of Australians aged 14+ (21.5 million) each month. The figure reflects the evolving and deepening landscape of news media titles and readership behaviours across print and digital formats, and demonstrates to advertisers the breadth of audience accessible via news media. The Roy Morgan figures also show that readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are also consistently engaged across multiple sources of written news to satisfy diverse interests, with three in five news audiences reading three or more categories in addition to general, breaking news. Further analysis reveals that state and territory mastheads enjoy large readership numbers outside their local markets, due to digital accessibility. Roy Morgan produces the Total News data on behalf of ThinkNewsBrands.

CORPORATES
ROY MORGAN LIMITED, THINKNEWSBRANDS

Distrust replaces trust for Coles and Woolworths – and it’s just the beginning

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-May-24

Amidst a massive cost of living crisis, calls for an inquiry into allegations of price gouging and heightened media coverage of profit announcements, trust for Australia’s supermarkets has been decimated. Coles has plummeted 221 places from its December 2023 ranking as Australia’s 5th most trusted brand to become the 9th most distrusted brand (on a 12-month rolling average to March 2024). Woolworths has in turn dropped 32 places from its December 2023 ranking as Australia’s 2nd most trusted brand to become the nation’s 34th most trusted brand in March. Roy Morgan CEO Michele Levine says we have been tracking trust and distrust of brands in Australia for more than seven years, but we have never seen a reputational crash as dramatic as Coles and Woolworths. This is in direct contrast to the soaring reputational trust that they gained during the pandemic. Roy Morgan’s data reveals even more dramatic declines in the coming months; its best estimate is that it will take the two supermarket brands at least two years to recover from such a dramatic reputational crash, and only if they can develop and execute a data-driven recovery strategy that is built on much more than PR and spin.

CORPORATES
ROY MORGAN LIMITED, COLES GROUP LIMITED – ASX COL, WOOLWORTHS GROUP LIMITED – ASX WOW

Roy Morgan Customer Satisfaction Awards: Australia’s winning retailers announced

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-May-24

The annual Roy Morgan Customer Satisfaction Awards were awarded in April, and the 16 winners in the retail categories range from many popular and well-known Australian brands to multi-national US retail names. The 13 repeat winners were led by Myer as Department Store of the Year for a ninth straight year, Bunnings Warehouse as Hardware Store of the Year for a seventh year in a row, and Rebel as Sports Store of the Year for the ninth consecutive year. The new category of Online Retailer of the Year was awarded to technology giant Amazon, which won eight monthly awards to run away with the category for its first win. The other first-time winner was Big W, which won Discount Department Store of the Year with a perfect record of 12 straight monthly wins in 2023. Both Amazon and Big W had average customer satisfaction in excess of 90%.

CORPORATES
ROY MORGAN LIMITED, MYER HOLDINGS LIMITED – ASX MYR, BUNNINGS GROUP LIMITED, REBEL SPORT LIMITED, AMAZON.COM INCORPORATED, BIG W DISCOUNT STORES

Saying it with flowers tops the $1 billion cash splash on Mum for 12 May

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Apr-24

Research from the Australian Retailers Association in collaboration with Roy Morgan shows that Australians are set to spend $995 million on Mother’s Day this year; this is up $70 million (or 7.5%) from 2023. Despite the increased spend, some 400,000 fewer people are set to buy Mother’s Day gifts this year, highlighting the impact of the cost-of-living crunch. The higher overall spend is due to a higher spend per person of $102 (up from $92 in 2023), reflecting inflationary driven price increases and indicating that those who are less affected by cost-of-living pressures are spending more. Flowers, alcohol, or an experience top the gifts for mothers and others. Continuing the trend in recent years, 19% of people who purchase a present will be gifting somebody other than their birth mother. This includes their partner, friend, mother-in-law, grandmother, sister or daughter. The ARA-Roy Morgan Snap SMS survey was conducted with an Australian-wide cross-section of 2,191 Australians aged 18+ from 3-5 April.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION