M6950 Market Research and Statistical Services

Drinks with the girls: Australian women and wine

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

A Roy Morgan Single Source survey has found that 45.1 per cent of Australians aged 18+ drank wine in any given four-week period during 2015, while 37.6 per cent drank beer. The survey also shows that 4.6 million Australian women (or 49 per cent of the adult female population) drank some kind of wine in an average four weeks, compared with 3.7 million men (41.2 per cent). Meanwhile, 69.3 per cent of female wine drinkers consumed white wine over this time period, ahead of red wine (56.3 per cent), sparkling wine (42.3 per cent) and fortified wine (9.3 per cent). In contrast, male wine drinkers are more likely to drink red wine (78.1 per cent) than white wine (58.4 per cent).

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ROY MORGAN RESEARCH LIMITED

Michele Levine On Q&A

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

View highlights of the 29 February 2016 edition of the ABC’s "Q&A" panel discussion program. Roy Morgan Research CEO Michele Levine joins the panel to discuss "Safe Schools", same-sex marriage, trans-gender issues for children and current political issues.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BROADCASTING CORPORATION

Roy Morgan Research CEO Michele Levine on the ABC’s "Q&A"

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

The panellists on the 29 January 2016 edition of the ABC panel discussion program hosted by Tony Jones are Roy Morgan Research CEO Michele Levine; Liberal Party of Australia MP Bruce Billson; the former Speaker of the House of Representative, Anna Burke; Australian Christian Lobby MD Lyle Shelton; and the former president of the Australian Medical Association, Kerryn Phelps. They debate the important issues of the day and respond to questions from audience members and viewers at home.

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ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN CHRISTIAN LOBBY, AUSTRALIAN MEDICAL ASSOCIATION LIMITED, AUSTRALIAN BROADCASTING CORPORATION

NAB Challenge satisfies NAB customers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

A Roy Morgan Single Source survey has found that 82 per cent of National Australia Bank customers aged +14 who "occasionally" watch NAB Challenge games during the AFL’s pre-season are very or fairly satisfied with the bank, while the satisfaction level among those who "almost always" watch NAB Challenge matches is 88 per cent. Meanwhile, 80.2 per cent of National Australia Bank customers overall were satisfied with the bank during the six months to December 2015.

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ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIAN FOOTBALL LEAGUE

Sunburnt no more? More Aussies buying sunscreen

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Feb-16

A Roy Morgan Single Source survey has found that 11.6 per cent of Australians aged 14+ (2.3 million people) bought sunscreen in any given four-week period during the year to September 2015, compared with nine per cent in the year to September 2014. The survey also shows that Queensland leads the country in sunscreen-buying, with 13.6 per cent of the state’s residents making a purchase in an average four weeks, up from 10.2 per cent in 2014. Queenslanders are also the most concerned about getting skin cancer (60.5 per cent), ahead of people from NSW/ACT (60.4 per cent) and Western Australians (58.9 per cent).

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ROY MORGAN RESEARCH LIMITED

Are Australia’s 1.7 million English Premier League viewers ready to say yes to Optus?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Feb-16

A Roy Morgan Single Source survey has found that 17 per cent of Australians aged 14+ with fixed broadband in their home say they are very or fairly likely to switch internet provider in the next 12 months. This rises to 20 per cent in the case of English Premier League viewers. The survey, which was carried out in the year to December 2015, also shows that 15 per cent of EPL viewers switched broadband provider in the past 12 months, compared with 10 per cent of all Australians 14+ with a fixed line service in their home. Meanwhile, mobile phone owners who currently watch the EPL on TV are 20 per cent more likely than the norm to switch mobile service provider in 2016.

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ROY MORGAN RESEARCH LIMITEDENGLISH PREMIER LEAGUESINGTEL OPTUS PTY LTDNETFLIX INCORPORATEDSTAN ENTERTAINMENT PTY LTDCRICKET AUSTRALIANATIONAL BASKETBALL LEAGUE

On a knife’s edge: the decline of the butcher

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Feb-16

A Roy Morgan Single Source survey has that 70.7 per cent of Australian grocery buyers aged 14+ bought fresh meat in the year to December 2015, compared with 75.6 per cent in the year to December 2013. Meanwhile, the proportion of grocery buyers who purchase their fresh meat at the butcher’s in any seven-day period has fallen from 23.1 per cent to 17.9 per cent over the same period. Despite the decline, butchers still hold a 23.5 per cent share of the total fresh-meat market, due to the amount their shoppers spend in an average seven days ($A37).

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ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA, FOODLAND AUSTRALIA LIMITED

Country Aussies cheesier than their capital-city counterparts

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Feb-16

A Roy Morgan Single Source survey has found that 79 per cent of Australian grocery buyers aged 14+ in capital cities and 84 per cent of those in country areas bought block, sliced and/or grated cheese in an average four weeks during the year to September 2015. This pattern can be seen across all states except Western Australia and Tasmania, where capital-city grocery buyers are more likely to shop for cheese than their rural counterparts. In every state, supermarket brands are the most popular choice for city and rural residents alike, with Bega in second place in most instances.

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ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA

Not all liquor stores were created equal

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Feb-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2015, has found that 47 per cent of Australians aged 18+ who buy alcohol in an average four weeks believe that "all liquor stores are about the same". This compares with 56 per cent in the year to September 2006. Meanwhile, the proportion who agree that "no single liquor store is best, but two or three are better than others" has risen from 35 per cent to 42 per cent over the same time period; and those who feel that "one liquor store is the very best" rose from six per cent to nine per cent. Among alcohol-buyers who feel that "two or three stores are better than others", 78 per cent nominated Dan Murphy’s, ahead of BWS (38 per cent), Liquorland (28 per cent) and 1st Choice (23 per cent).

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ROY MORGAN RESEARCH LIMITED, DAN MURPHY’S, BWS – BEER WINE SPIRITS, LIQUORLAND (AUSTRALIA) PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE

Roy Morgan launches new Search engine for planning and buying thousands of media audiences

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Feb-16

Roy Morgan Research, the industry standard for planning media buying, has announced a ground-breaking new search engine, Audience Search, which enables media agencies to locate and book thousands of valuable media audiences. Audience Search links over 20,000 targets available in Roy Morgan Single Source to provide marketers expanded reach to find and buy audiences at scale via Roy Morgan’s extensive media partner network that includes Eyeota, Yahoo7, Big Mobile, Mi9, Acxiom & Greater Data. All media channels including online, print, TV, outdoor, radio and cinema are available for audience profiling inside the new search engine. As the offline and digital worlds become more connected for consumers, planners and buyers can now easily search for their target audience and within a few clicks, identify audience volumes and availability. This unique capability helps agencies optimise spend across a range of media channels including premium digital, programmatic, outdoor, electronic and traditional mail. This Australian led innovation, built on the industry standard ASTEROID platform, combines the simplicity of text based search and ready-made audiences. Roy Morgan Research is planning to launch this service beyond local shores in the near future.

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ROY MORGAN RESEARCH LIMITED