Original article by Kelly Burke
The Guardian Australia – Page: Online : 30-Apr-25
Research has concluded that music festivals will no longer be viable unless they adapt to climate change. Green Music Australia interviewed 1,155 people who had attended live music events and music festivals in four states. About 33 per cent of respondents indicated that they now check weather forecasts before deciding to buy tickets to a live music event, while a similar proportion said they would avoid attending a music festival if the temperature was forecast to reach 35C. Catherine Strong from RMIT University says the research helps to explain the growing trend for music fans to delay purchasing tickets until the last minute. However, poor early ticket sales have forced some music festivals to be cancelled in recent years.
CORPORATES
GREEN MUSIC AUSTRALIA, RMIT UNIVERSITY