ADVERTISING – AUSTRALIA

Fifield tops AdNews Power 50 list

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Original article by Max Mason
The Australian Financial Review – Page: 27 : 7-Nov-16

AdNews magazine will relaunch its list of the most powerful individuals in the Australian advertising, media and marketing sector after a three-year absence. Communications Minister Mitch Fifield heads the AdNews Power 50 list, which will be published on 8 November 2016. He is followed by News Corp Australia executive chairman Michael Miller, Omnicom Media Group CEO Peter Horgan, Dentsu Aegis Network CEO Simon Ryan and Seven West Media’s chief revenue officer Kurt Burnette.

CORPORATES
AUSTRALIA. DEPT OF COMMUNICATIONS AND THE ARTS, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, DENTSU AEGIS NETWORK, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, NEWS LIFE MEDIA PTY LTD, PRICEWATERHOUSECOOPERS AUSTRALIA (INTERNATIONAL) PTY LTD, IPG ASIA-PACIFIC

Metro TV hit hard by advertising slowdown

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Original article by Jake Mitchell
The Australian – Page: 21 : 18-Oct-16

Australia’s advertising market has recorded overall growth of 1.6 per cent so far in 2016, although data from Standard Media Index shows that advertising expenditure declined by 4.6 per cent during September. Metropolitan free-to-air TV advertising fell by 8.9 per cent in September, while the overall TV ad market was down 7.7 per cent. The Seven Network boasted a 38.9 per cent share of the metropolitan ad market, ahead of the Nine Network with 35.9 per cent.

CORPORATES
SMI MEDIA INCORPORATED, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, IPG MEDIABRANDS

Media agencies keen to tackle ad viewability issues, audit body research suggests

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Original article by Miranda Ward
Mumbrella – Page: Online : 18-May-16

An Audited Media Association of Australia survey has found that 52 per cent of media agency professionals identified the issue of ad viewability as a priority for the industry in the next 12 months. However, this was seen as a key issue by just 36 per cent of marketing directors. Meanwhile, respondents rated Google Analytics as the most trusted metric brand, followed by the Audit Bureau of Circulations, Roy Morgan Research, Nielsen and OzTAM.

CORPORATES
AUDITED MEDIA ASSOCIATION OF AUSTRALIA LIMITED, GOOGLE ANALYTICS, AUDIT BUREAU OF CIRCULATIONS, ROY MORGAN RESEARCH LIMITED, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, OZTAM PTY LTD, CIRCULATIONS AUDIT BOARD OF AUSTRALIA, GFK PTY LTD

Advertisers see better times for TV sector

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Original article by Max Mason
The Australian Financial Review – Page: 32 : 15-Feb-16

A new report from media-buying agency Starcom Mediavest shows that advertisers are upbeat about the outlook for the Australian ad market. They expect advertising expenditure to rise by 2.8 per cent in 2016, while media owners forecast growth of 2.6 per cent. However, advertisers expect a 2.6 per cent decline in free-to-air TV advertising expenditure in 2016, although digital TV advertising is tipped to record double-digit growth in 2018 as more consumers view content online.

CORPORATES
STARCOM MEDIAVEST GROUP, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, WALT DISNEY COMPANY

5.5 million Australians would unlock mobile phone to advertising (for a discount)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Feb-16

A Roy Morgan Single Source survey has found that 37 per cent of Australian smartphone users aged 14+ would be interested in receiving ads on their mobile phone if it reduced their bill. The survey, which was carried out in the year to September 2015, also shows that 47 per cent of Dodo’s smartphone customers would be interested in an ad-supported quid pro quo (47 per cent), followed by customers of Vodafone (44 per cent), Amaysim (43 per cent) and Optus (40 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO AUSTRALIA PTY LTD, VODAFONE AUSTRALIA LIMITED, AMAYSIM AUSTRALIA LIMITED – ASX AYS, SINGTEL OPTUS PTY LTD, LEBARA AUSTRALIA LIMITED, BOOST MOBILE, IINET LIMITED, TPG TELECOM LIMITED – ASX TPM, TELSTRA CORPORATION LIMITED – ASX TLS, VIRGIN MOBILE (AUSTRALIA) PTY LTD, UNLOCKD PTY LTD

Advertising revenue predicted to hit $13.5b

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Original article by Max Mason
The Australian Financial Review – Page: 12 : 4-Jan-16

ZenithOptimedia forecasts that Australian advertising revenue will rise by three per cent in 2016, to $A13.5bn. Digital advertising revenue is expected to grow by 12.1 per cent to almost $A6bn, while outdoor advertising revenue will increase by 8.9 per cent to $A716 million. However, ZenithOptimedia anticipates 0.6 per cent growth in TV advertising revenue, while a sharp decline in newspaper and magazine advertising revenue is expected.

CORPORATES
ZENITH OPTIMEDIA

Ads in your cabs arriving soon

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Original article by Ruth Liew
The Australian Financial Review – Page: 23 : 1-Dec-15

Fare Media was established by Luke O’Connor and Simon Wells, and specialises in the installation of interactive advertising display screens inside taxis. The custom-made touch-screen tablets are fitted to the back of the front seats, and allow passengers to view content such as ads, apps and surveys while in transit. The tablets are now installed in more than 400 taxis in Queensland, and Fare Media plans to enter the Sydney and Melbourne markets in 2016.

CORPORATES
FARE MEDIA PTY LTD, TOUCHMEDIA, ROADSHOW FILMS, GOLD COAST TOURISM, SUBWAY SANDWICHES PTY LTD, CARLTON AND UNITED BREWERIES, PROFESSIONAL TAXIS, TAXI COUNCIL OF QUEENSLAND, UBER TECHNOLOGIES INCORPORATED, WILSON ASSET MANAGEMENT, CABCHARGE AUSTRALIA LIMITED – ASX CAB

SMI: Ten’s revenue share rises as rivals tumble with newspapers down nearly 30 per cent

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Original article by Nic Christensen
Mumbrella – Page: Online : 19-Aug-15

The July 2015 Standard Media Index (SMI) shows that Network Ten increased its share of ad revenue from media agencies by 3.2 per cent to 24.4 per cent, year-on-year. Newspapers recorded sharp falls, with media agency spend declining 29.4 per cent to $A47.2 million, $A19.6 million less than in July 2014. Digital bookings rose 6.7 per cent to $A123.5 million although late digital bookings are expected to cause the paid media market for July to be flat. In television, ad spending rose 3.2 per cent to $A301.3 million, while radio was up 0.4 per cent to $A47.2 million. Cinema recorded a rise of 43.6 per cent, to $A5.8 million. Outdoor declined 10.1 per cent to $A53.3 million while magazines recorded a fall in spend of 16.9 per cent to $A15.1 million. Among categories, food/alcoholic retail spending rose 33.5 per cent to $A32.2 million. The restaurants category improved year on year with bookings rising 16.6 per cent in July to $A28.6 million.

CORPORATES
SMI MEDIA INCORPORATED, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

Analyse Media Spend by Helix Personas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jun-15

Roy Morgan Research has partnered with BigDatr to profile every advertising campaign by Helix Personas, Roy Morgan’s geo-digital psychographic segmentation. BigDatr monitors the highly-competitive Australian advertising landscape to empower marketers with an ability to visually analyse when and where their advertising investments are placed. BigDatr also tracks competing brands so a brand owner can see where their competitors are advertising and the message they are using. Helix Personas is now integrated into the BigDatr platform, which allows marketers to quickly compare the targeted audience brief against what has actually been delivered. It also allows advertisers and their agencies to compare who they are targeting versus their competitors.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BIG DATR PTY LTD

Ad market rallies as splurge in government spending delivers

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Original article by Darren Davidson
The Australian – Page: 19 : 16-Dec-14

The latest Standard Media Index data shows that Australia’s advertising market grew by 3.8 per cent year-on-year in November 2014. There was a 110 per cent increase in spending on government advertising, while travel industry advertising and telecommunications advertising increased by 12.5 per cent and 3.6 per cent respectively. Newspaper advertising declined by 12.2 per cent and free-to-air TV advertising was down 0.2 per cent

CORPORATES
SMI MEDIA INCORPORATED, STW COMMUNICATIONS GROUP LIMITED – ASX SGN, APN OUTDOOR GROUP LIMITED – ASX APO, OOH!MEDIA LIMITED – ASX OML, OGILVY AND MATHER, J WALTER THOMPSON AUSTRALIA PTY LTD, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, GOOGLE INCORPORATED