ADVERTISING – SUPERMARKETS – AUSTRALIA

Woolies turns to Saatchi for brand refresh

roymorgansocial Leave a comment

Original article by Sue Mitchell
The Australian Financial Review – Page: 17 : 2-Feb-16

Andrew Hicks has been appointed as the director of marketing at Woolworths, a role he has held in an acting capacity since the resignation of chief marketing officer Tony Phillips in May 2015. Meanwhile, Woolworths has hired advertising agency M&C Saatchi to develop a new marketing campaign for its supermarkets business. Leo Burnett has been the retailer’s creative agency for the last two years, and was responsible for revamping the long-running Fresh Food People campaign. It also developed the not-so-successful Cheap Cheap campaign.

CORPORATES
WOOLWORTHS LIMITED – ASX WOW, M&C SAATCHI AGENCY PTY LTD, LEO BURNETT PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD

ALDI ups ad spend as rivals cut back

roymorgansocial Leave a comment

Original article by Sue Mitchell
The Australian Financial Review – Page: 30 : 1-Feb-16

Data from Nielsen’s Advertising Information Service shows that ALDI Australia increased its advertising budget from $A15m in 2014 to $A28.9m in 2015. In contrast, Coles and Woolworths reduced their advertising expenditure by 25 per cent and 5.3 per cent respectively in 2015. ALDI has ramped up its metropolitan and regional TV advertising in recent years, and reduced its budget for newspaper advertising.

CORPORATES
ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD