ADVERTISING

SMI: Ten’s revenue share rises as rivals tumble with newspapers down nearly 30 per cent

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Original article by Nic Christensen
Mumbrella – Page: Online : 19-Aug-15

The July 2015 Standard Media Index (SMI) shows that Network Ten increased its share of ad revenue from media agencies by 3.2 per cent to 24.4 per cent, year-on-year. Newspapers recorded sharp falls, with media agency spend declining 29.4 per cent to $A47.2 million, $A19.6 million less than in July 2014. Digital bookings rose 6.7 per cent to $A123.5 million although late digital bookings are expected to cause the paid media market for July to be flat. In television, ad spending rose 3.2 per cent to $A301.3 million, while radio was up 0.4 per cent to $A47.2 million. Cinema recorded a rise of 43.6 per cent, to $A5.8 million. Outdoor declined 10.1 per cent to $A53.3 million while magazines recorded a fall in spend of 16.9 per cent to $A15.1 million. Among categories, food/alcoholic retail spending rose 33.5 per cent to $A32.2 million. The restaurants category improved year on year with bookings rising 16.6 per cent in July to $A28.6 million.

CORPORATES
SMI MEDIA INCORPORATED, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

Adshel and Roy Morgan partner to take Helix Personas to the streets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

Roy Morgan Research and Adshel have announced a new partnership to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network. For the first time, advertisers will be able to target specific consumer audiences via Adshel’s Out of Home (OOH) media assets using Roy Morgan’s Helix Personas consumer segmentation and data integration tool. Adshel has already coded its entire OOH inventory with Helix Personas. Media agencies and brand advertisers can now identify the optimal locations and creative strategies to deliver the right message to the right people at the right time

CORPORATES
ROY MORGAN RESEARCH LIMITED, ADSHEL PTY LTD

Back to realty: News Corp rules property search in Melbourne – but will Sydney be Fairfax’s domain?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Mar-15

A Roy Morgan Single Source survey has found that 819,000 property-hunters in Melbourne visited Realestate.com.au via website or app and/or read the Herald Sun’s weekday or weekend real estate section in an average week during the year to December 2014. This is seven per cent higher than in 2013. Domain’s total audience, comprising both digital visitors and readers of the print sections of The Age, rose by four per cent to 486,000 in 2014. In Sydney, Domain’s total digital and Sydney Morning Herald print reach rose by 10 per cent in 2014, to 675,000 in an average week. The number of people accessing Realestate.com.au and/or the Daily Telegraph’s real estate section in an average week was virtually unchanged at 683,000

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, REALESTATE.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, DOMAIN.COM.AU

Commuter says yes: Australia’s CBD workers spot ads on motorways, public transport and office screens

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to September 2014, has found that around 70 per cent of Australians aged 14+ who work in the Sydney, Melbourne or Brisbane CBD have noticed public transport advertising in the last seven days. This includes ads inside or on the side of buses, trains, ferries and trams, at train stations, on platforms and in shelters. Meanwhile, around 65 per cent of CBD workers in Adelaide and 60 per cent in Perth reported seeing public transport ads in the past week

CORPORATES
ROY MORGAN RESEARCH LIMITED

Domain vs REA: apples for apples audience numbers from Roy Morgan Research

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Feb-15

A Roy Morgan Single Source survey has found that more than 3.5 million Australians aged 14+ accessed Realestate.com.au via its website or app in an average four weeks in the six months to December 2014. This compares with 3.3 million during the same period in 2013. Some 1.7 million Australians accessed Fairfax Media’s Domain in the second half of 2014, down from 1.8 million in the previous corresponding period. The total audience growth for Realestate.com.au comprised an increase in the number of both website visitors (up six per cent) and mobile phone or tablet app users (up seven per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, DOMAIN.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, REALESTATE.COM.AU, REA GROUP LIMITED – ASX REA

SEEK misses the mark, shares tumble 8.7pc

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Original article by Max Mason
The Australian Financial Review – Page: 18 : 18-Feb-15

Listed online jobs advertising group SEEK has posted a 2014-15 interim underlying after-tax net profit of $A94.1m, which is nine per cent higher than previously. The group’s underlying revenue was 17 per cent higher at $A395.3m, and shareholders will receive an interim dividend of $A0.19 per share. Justin Diddams of Citigroup says the underlying profit result was disappointing, and his firm has a "sell" recommendation on the stock

CORPORATES
SEEK LIMITED – ASX SEK, CITIGROUP PTY LTD, HYPERION ASSET MANAGEMENT LIMITED, JOBSTREET CORPORATION BERHAD

oOh!Media IPO more of an oh-oh than a go-go

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Original article by Jared Lynch, Sally Rose
The Australian Financial Review – Page: 16 : 18-Dec-14

Shares in oOh!Media closed 1.6 per cent below the issue price of $A1.93 when the stock debuted on the Australian sharemarket on 17 December 2014. Shares in the outdoor advertising group listed at $A1.80, following a $A168.8m IPO by CHAMP Private Equity. The firm has retained a 32.2 per cent stake in oOh!Media, while WPP has an 8.6 per cent stake

CORPORATES
OOH!MEDIA LIMITED – ASX OML, CHAMP PRIVATE EQUITY PTY LTD, CASTLE HARLAN AUSTRALIAN MEZZANINE PARTNERS PTY LTD, WPP GROUP PLC, EYE CORP LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN

Ad market rallies as splurge in government spending delivers

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Original article by Darren Davidson
The Australian – Page: 19 : 16-Dec-14

The latest Standard Media Index data shows that Australia’s advertising market grew by 3.8 per cent year-on-year in November 2014. There was a 110 per cent increase in spending on government advertising, while travel industry advertising and telecommunications advertising increased by 12.5 per cent and 3.6 per cent respectively. Newspaper advertising declined by 12.2 per cent and free-to-air TV advertising was down 0.2 per cent

CORPORATES
SMI MEDIA INCORPORATED, STW COMMUNICATIONS GROUP LIMITED – ASX SGN, APN OUTDOOR GROUP LIMITED – ASX APO, OOH!MEDIA LIMITED – ASX OML, OGILVY AND MATHER, J WALTER THOMPSON AUSTRALIA PTY LTD, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, GOOGLE INCORPORATED

Advertising spending set for growth spike, says WPP

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Original article by Darren Davidson
The Australian – Page: 20 : 9-Dec-14

The advertising market in Australia is tipped to grow 4.1% to $A13.7bn in 2015, according to global market leader by revenue WPP. This compares with 2.8% and $A13.1bn for 2014, and is the best result since 2010. However WPP’s annual outlook report also shows that in the newspapers segment the decline will continue, with a fall of 9.5% to $A1.8bn. Online will experience strong growth, but less rapid than the 21.5% seen in 2013 and only coming in at 13.4% to $A5.7bn

CORPORATES
WPP GROUP PLC, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, SEVEN WEST MEDIA LIMITED – ASX SWM, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, PRESTO ENTERTAINMENT PTY LTD, GROUPM COMMUNICATIONS PTY LTD

On the go and on the lookout: mobile phone owners take in outdoor advertising big and small

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Nov-14

A Roy Morgan Single Source survey has found that 81 per cent of Australians aged 14+ who own a smartphone notice some form of outdoor advertising in an average week. The survey, which was carried out in the six months to June 2014, shows that 59 per cent of smartphone users had seen or heard advertising in a shopping centre or mall in the last seven days, while 54 noticed large billboards. However, just 72 per cent of Australians with a non-smart mobile phone noticed some form of outdoor advertising during the week

CORPORATES
ROY MORGAN RESEARCH LIMITED