AGRICULTURAL INDUSTRIES – AUSTRALIA

Nutrien Ag Solutions is Australia’s Most Trusted Agribusiness Brand for the first time

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Sep-25

Roy Morgan has announced that Nutrien Ag Solutions is Australia’s Most Trusted Agribusiness Brand for 2025. This is the first win for Nutrien Ag Solutions, which also won the Agribusiness Products and Services category to cement the company as one of Australia’s leading agribusinesses. There were six repeat winners across the 8 categories in the annual awards, including Zoetis (Animal Health), Bendigo Bank (Agribusiness Banks), Norco (Farmers Co-op), GrainCorp (Grain Company), Meat & Livestock Australia (Industry Group) and Ridley (Stock Feed); they all backed up wins in last year’s Trusted Agribusiness Brand Awards. In addition, first-time winner Nufarm was awarded the Most Trusted Chemicals and Fertilisers brand. The Trusted Agribusiness Brand Awards are based on interviews with over 1,000 Australians farmers interviewed as part of Roy Morgan’s annual Farmer Agribusiness Brand Trust survey.

CORPORATES
ROY MORGAN LIMITED, NUTRIEN AG SOLUTIONS LIMITED, ZOETIS INCORPORATED, BENDIGO BANK, NORCO CO-OPERATIVE LIMITED, GRAINCORP LIMITED – ASX GNC, MEAT AND LIVESTOCK AUSTRALIA LIMITED, RIDLEY CORPORATION LIMITED – ASX RIC, NUFARM LIMITED – ASX NUF

Farmers turn towards Indian trade as an antidote to China

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Original article by Charlie Peel
The Australian – Page: 5 : 15-Oct-24

It has been revealed that Australian agricultural exports to India have risen from $1.08 billion to $1.77 billion since the Australia-India Economic Co-operation and Trade Agreement came into effect in 2023. The 50 per cent increase has encouraged Australian farmers to look at India as a long-term alternative market to China, with exporters mindful of the punishing trade restrictions that China imposed on commodities such as lobsters and beef in 2020, while products like chickpeas and lentils, oils and fruits are seen as the best opportunity for Australian farmers when it comes to exporting to India

CORPORATES

Elders is again crowned Australia’s Most Trusted Agribusiness Brand

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Original article by Roy Morgan
Market Research Update – Page: Online : 11-Oct-24

Roy Morgan has once again announced that Elders is Australia’s Most Trusted Agribusiness Brand. The back-to-back win for Elders, which also took out the Agribusiness Products and Services category for a second straight year, cements the Adelaide-based company as one of Australia’s leading agribusinesses. There were several other repeat winners including Zoetis, Bendigo Bank and GrainCorp, which backed up their wins in last year’s inaugural Trusted Agribusiness Brand Awards. The awards are based on interviews with over 1,000 Australians farmers, who were interviewed as part of Roy Morgan’s Farmer Agribusiness Brand Trust survey. More than 60 brands were measured as part of the study.

CORPORATES
ROY MORGAN LIMITED, ELDERS LIMITED – ASX ELD, ZOETIS INCORPORATED, BENDIGO BANK, GRAINCORP LIMITED – ASX GNC

Economic conditions (including inflation and prices) are the biggest challenge facing Australian farmers

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Jul-24

A special Roy Morgan survey of Australian farmers shows that 57% say the biggest challenge they are facing is economic conditions (including inflation/prices); this is up 8% points from a year ago and 22% points higher than in 2022. In a clear second place is Government policy, mentioned by 23% of farmers (up 11% points from 2023 and up by 17% points from 2022). Staffing issues, including finding sufficient labour for their farms, are the third most prominent issue (mentioned by 18% of farmers as the biggest challenge they face, up 5% points from a year ago). Filling out the top five issues are weather (mentioned by 16% of farmers), business viability (also at 16%) and climate change (mentioned by only 7% of farmers, and down from a year ago). The results of the special Roy Morgan Farmer AgTech Survey are based on 1,001 in-depth interviews with Australian farmers conducted during April and May 2024.

CORPORATES
ROY MORGAN LIMITED

Elders is crowned Australia’s Most Trusted Agribusiness Brand

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Mar-24

Roy Morgan has announced Elders as Australia’s Most Trusted Agribusiness Brand. Other category winners in the inaugural Trusted Agribusiness Brand Awards include Zoetis, Bendigo Bank, Incitec Pivot, GrainCorp and Ridley. These brands have had an exceptional year by garnering high levels of trust, and exceedingly low or negligible levels of distrust. All eight of the winning brands have demonstrated their market-leading performance by emerging ahead of key competitors in their respective categories. Fifty brands were measured as part of the study involving surveys with over 1,000 Australian farmers. Elders has also been named the ‘Best of the Best’ Most Trusted Agribusiness Brand for 2023, which is awarded to the company with the highest net level of trust. Elders’ success can be attributed to five factors: strong customer relationships, good customer service, experienced and knowledgeable staff, long-standing presence, and reliable products and services.

CORPORATES
ROY MORGAN LIMITED, ELDERS LIMITED – ASX ELD, ZOETIS INCORPORATED, BENDIGO BANK, INCITEC PIVOT LIMITED – ASX IPL, GRAINCORP LIMITED – ASX GNC, RIDLEY CORPORATION LIMITED – ASX RIC

Bendigo Bank is the most trusted agribusiness bank among Australian farmers, followed by NAB and CBA

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Oct-23

A special Roy Morgan Agribusiness Brand Trust Survey of Australian farmers looking at trust and distrust in the nation’s agricultural sector shows that Bendigo Bank is the most trusted agribusiness bank in 2023. Farmers commended Bendigo Bank for its community support, long-term relationships with farmers, the provision of reliable customer service, and for providing solutions locally. The next most trusted banks in the agribusiness sector were National Australia Bank and the Commonwealth Bank. The higher Net Trust Score for Bendigo Bank was largely driven by higher trust among sheep farmers; however, dairy farmers ranked CBA as the most trusted bank. Differences were also evident among beef, horticulture and other livestock farmers. The findings of the Roy Morgan Farmer Agribusiness Brand Trust Survey Report are based on 1,002 in-depth interviews with Australian farmers conducted during July 2023.

CORPORATES
ROY MORGAN LIMITED

Australian farmers are twice as likely to use agribusiness brands they trust

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-23

A special Roy Morgan Agribusiness Survey of Australian farmers looking at trust and distrust in Australia’s agricultural sector shows that farmers who trust a particular agribusiness brand are 127% more likely to have used that brand in the past 12 months. These findings show a direct correlation between trust and brand use – those who trust a brand are much more likely to use them, and to use them regularly, while the reverse is true for those who distrust brands. The research also found that the top reason farmers trust agribusiness brands is a ‘strong customer relationship’, followed by ‘good customer service’ and a ‘good track record, indicating that relationship building in agribusiness is paramount in driving trust and gaining repeat business from farmers. Elders was the most trusted agribusiness brand by Australian farmers in 2022, while NAB emerged as the most trusted bank for agribusiness. The Roy Morgan Farmer Agribusiness Brand Trust Survey results are based on 1,230 interviews with Australian farmers aged 18 and over, conducted during June and July 2022.

CORPORATES
ROY MORGAN LIMITED, ELDERS LIMITED – ASX ELD, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

NAB is the most trusted agribusiness bank among farmers, followed by Rural Bank and Rabobank

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-Nov-22

A special Roy Morgan Agribusiness Brand Trust Survey of Australian farmers measured trust and distrust in the nation’s agricultural sector. National Australia Bank has emerged as the most trusted bank in the agribusiness sector in 2022, with farmers commending NAB for maintaining good relationships with farmers, for their reliability, good service and high standards. Farmers also trusted Rural Bank and Rabobank for their commitment to customer relationships, as well as their good service and reliability. Trust towards individual agribusiness banks varied by farmer demographics, with Rural Bank and Rabobank receiving high trust scores among Victorian farmers, while ANZ was most trusted in South Australia. Dairy farmers were more trusting of agribusiness banks overall, with all six banks measured in the survey recording higher Net Trust Scores among this group of farmers. Rural Bank and Rabobank were more trusted among wool farmers. The results of the Roy Morgan Farmer Agribusiness Brand Trust Survey Report are based on detailed interviews with 1,230 Australian farmers conducted during June and July 2022.

CORPORATES
ROY MORGAN LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, RURAL BANK LIMITED, RABOBANK AUSTRALIA LIMITED, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Crop losses from labour shortages hit $39m

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Original article by Rosie Lewis
The Australian – Page: Online : 8-Jan-21

The updated National Crop Loss Register has revealed that farmers have lost at least $39 million in crops as a result of labour shortages due to the pandemic and closed international and domestic borders. Berries accounted for 55 per cent of losses, while Queensland recorded the worst losses among the states. Richard Shannon from Growcom, which runs the Register for the National Farmers Federation, says urgent action is needed to expand capacity to safely bring in Pacific Islanders and East Timorese into Australia to take up job offers. Shannon also says the agricultural sector needs to reduce its reliance on backpackers.

CORPORATES
GROWCOM, NATIONAL FARMERS’ FEDERATION LIMITED

China devours one-third of all our farm exports

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Original article by Patrick Commins
The Australian – Page: 5 : 20-Aug-20

Data from Rabobank shows that China accounted for 32 per cent of Australia’s food and agricultural exports in 2019-20. China also bought 30 per cent of Australia’s lamb exports and 25 per cent the nation’s beef exports during the financial year, while it accounted for 77 per cent of wool shipments. Tim Hunt of Rabobank warns that Australia is too reliant on a single export market, particularly given the recent tensions between the two nations. He notes that while China has been the major driver of the agribusiness sector’s growth over the last decade, there is a need to diversify into other export markets.

CORPORATES
RABOBANK AUSTRALIA LIMITED