Original article by Roy Morgan
Market Research Update – Page: Online : 17-Apr-24
The annual Roy Morgan Customer Satisfaction Awards were awarded in early April, and there were several familiar faces in the automotive and airline winner’s circle. Car Manufacturer of the Year Skoda won a second straight Annual Customer Satisfaction Award. Skoda performed exceptionally well during 2023 by winning 10 monthly awards with an average customer satisfaction of 97.1% – a record high for the category and the second highest for any company. Kia was a first-time winner of the Major Car Manufacturer of the Year; Kia took home five monthly awards to edge out rivals Subaru and Mitsubishi for the overall title, with average customer satisfaction of 91.9%. Meanwhile, Singapore Airlines won the International Airline of the Year award for a fourth straight year (2018, 2019, 2022 & 2023 – the award was not held during the pandemic-impacted years of 2020 and 2021). Virgin Australia won all 12 monthly awards to win the Domestic Airline of the Year for the first time in a decade, and Qantas won the Domestic Business Airline of the Year for the first time since 2020.
CORPORATES
ROY MORGAN LIMITED, SKODA AUTOMOBILOVA AS, KIA MOTORS AUSTRALIA PTY LTD, SINGAPORE AIRLINES LIMITED, VIRGIN AUSTRALIA HOLDINGS LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN