ALCOHOLIC BEVERAGES – AUSTRALIA

1-in-8 Australians consume beer, wine and another alcohol

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Aug-19

New research from Roy Morgan shows that two-thirds of Australians aged 18+ (66.3%) consume alcohol in an average four weeks and over 1-in-8 Australians (12.8%) consume not only beer and wine, but also at least one of spirits, RTDs, liqueurs or cider in an average four weeks. For the two-thirds of Australians that do drink alcohol on a regular basis wine is the most popular choice with 41.3% of Australians drinking wine in an average four weeks compared to 37.6% that drink beer. In addition 37.6%, drink another type of alcohol including at least one of spirits, cider, RTDs or liqueur. However, despite the 1-in-8 Australians that drink beer, wine and something else, overall incidence of alcohol consumption has continued to decline gently over the last five years from 69.8% in mid-2014. Roy Morgan CEO Michele Levine notes that being able to identify and profile who these 1-in-8 Australians are and where to find them is of vital importance to any alcohol retailers and distributors looking to shore up their market share in a market which is reaching a declining proportion of the population.

CORPORATES
ROY MORGAN LIMITED

It’s Official: More than half the dollars spent on packaged alcohol go through the Woolworths Group

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Jun-18

A Roy Morgan Single Source survey shows that supermarket sales account for nearly 75% of the $15.5bn alcohol market in Australia. Woolworths Group holds 50.1% of the total amount spent on packaged alcoholic beverages in an average week, with its market share rising by 1.5% in the 12 months to March 2018. Dan Murphy’s had the biggest increase in share of market for Woolworths Group, up 1.2%. Coles Group saw a small decline in share of market for alcohol retail, with small gains for Liquorland and Vintage Cellars and a drop of 1.2% in share of market at First Choice. These are the latest figures from the Roy Morgan Alcohol Retail Currency Report, which is based on in-depth personal interviews with 3,650 Australians aged 18+ who have recently bought packaged alcohol.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, DAN MURPHY’S, COLES GROUP LIMITED, LIQUORLAND (AUSTRALIA) PTY LTD, VINTAGE CELLARS (AUSTRALIA) PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE