We have got it all wrong on Millennials

Original article by Laura Demasi
The Age – Page: Online : 26-Jul-18

Immigration has impacted on the makeup of Australia’s Millennials unlike any generation in the past, according to research by Roy Morgan. The number of Millennials born in Asia is a particular influence on it. Thirty-one per cent of Millennials living in Sydney or Melbourne were born in Asia, compared to just three per cent of pre-Boomers. Asian-born Millennials tend to be much more conservative in their views than Australian-born Millennials; they are more likely to be married, more likely to have a degree and more likely to vote for the Liberal Party.

CORPORATES
ROY MORGAN LIMITED, LIBERAL PARTY OF AUSTRALIA

Destination Asia: Asian-born Aussies’ holiday preferences

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-15

A Roy Morgan Single Source survey has found that 47 per cent of Australians aged +14 who were born in Asia would like to go on a holiday in an Asian country in the next two years, compared with just 22 per cent of Australians overall. Japan (13 per cent), Singapore (12 per cent) and India (11 per cent) rate particularly highly as preferred holiday destinations among Asian-born Australians. The US/Canada (29 per cent) are the highest-rating non-Asian destinations that are preferred by Asian-born Australians

CORPORATES
ROY MORGAN RESEARCH LIMITED