AUSTRALIAN FOOTBALL – AUSTRALIA

8.4 million Australians watched the AFL Grand Final

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Oct-17

A special snap Roy Morgan SMS survey shows that 8.4 million Australians (44.5%) aged 18+ watched the 2017 AFL Grand Final and a further 1.8 million (9.5%) watched "Just the Highlights", while 8.7 million Australians (46%) did not watch the AFL’s biggest game. Of the 8.4 million Australians that watched the AFL Grand Final, over 5.7 million (30.5%) primarily watched the game on TV, 1 million (5.5%) watched at a friend’s house, 360,000 (2%) watched at a Pub/Hotel, 100,000 (0.5%) watched via an App/Website, 100,000 (0.5%) were at the MCG while a further 230,000 (1%) watched in a different way and 820,000 (4.5%) did not say. Analysis by State shows that 3.3 million Victorians watched the AFL Grand Final, nearly twice as many as in New South Wales (1.7 million), while analysis by gender shows that more men (4.6 million) than women (3.8 million) watched the AFL Grand Final and a further 1.0 million men and 850,000 women watched "Just the Highlights".

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, RICHMOND FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB

Women kick goals for television ad spending

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Original article by Darren Davidson
The Australian – Page: 19 : 19-Apr-17

New data shows that the inaugural AFL Women’s league prompted strong growth in TV advertising sales in March 2017 and boosted the audience share of the Seven Network. Metropolitan TV ad sales rose by 15.5 per cent year-on-year in March, while TV ad sales rose by 12.7 per cent overall compared with the same period in 2016. Meanwhile, Seven’s audience share rose from 37.5 per cent in March 2016 to 39.2 per cent, with AFLW matches consistently attracting high ratings.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN FOOTBALL LEAGUE, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, FOX FOOTY CHANNEL, SMI MEDIA INCORPORATED, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED

True commitment or fair-weather fandom: which AFL teams have the most engaged supporters?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-17

A Roy Morgan Single Source survey has found that just over 6.2 million Australians aged 14+ (or 31.5% of the population) reported that they "almost always or occasionally" watched regular season AFL on TV in the year to December 2016. Fans of the North Melbourne Kangaroos (77.5%) and Port Adelaide Power (77.1%) are most likely to watch regular-season matches on TV, while supporters of the Brisbane Lions (46.9%) and Sydney Swans (52.9%) are least likely to do so. Meanwhile, supporters of the Melbourne Demons (48.7%) are far more likely than other teams’ fans to go to an AFL match.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, PORT ADELAIDE FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB

Finals football shows television is far from dead

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Original article by Max Mason
The Australian Financial Review – Page: 13 : 4-Oct-16

Seven West Media CEO Tim Worner says the high ratings for the AFL and NRL grand finals demonstrates the continued strength of traditional broadcast television. The Seven Network’s coverage of the AFL grand final attracted an average national audience of almost 4.1 million, while the Nine Network’s NRL broadcast was viewed by a national average audience of about 3.7 million.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, CRONULLA SHARKS, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, NETFLIX INCORPORATED, FACEBOOK INCORPORATED

1 in 15 AFL and NRL Grand Final viewers could be betting on the outcome

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-16

A Roy Morgan Single Source survey has found that 602,000 Australians aged 18+ (3.3 per cent) placed bets on AFL or NRL games during the year to June 2016, up from 520,000 (2.9 per cent) in the year to June 2013. Some 409,000 Australians bet on AFL matches in the last year, and 70 per cent used a website or app to place their most recent bet on the sport, up from 48 per cent three years ago. Meanwhile, some 306,000 Australians placed a bet on an NRL match in the last 12 months, with the proportion who did so online rising from 38 per cent in 2013 to 62 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Grand finals fever delivers TV networks ad bonanza

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Original article by Darren Davidson, Jake Mitchell
The Australian – Page: 23 & 25 : 26-Sep-16

New figures show that the Seven Network’s coverage of the 2016 Australian Football League finals has attracted an average audience of 1.14 million per match, with some 443,000 tuning in to Fox Sports’ coverage. The Nine Network also enjoyed strong ratings for its coverage of the National Rugby League preliminary finals. The grand finals of the two codes are expected to boast bumper ratings and advertising revenue for the host broadcasters, with a 30-second ad tipped to cost up to $A100,000.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FOX SPORTS AUSTRALIA PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, CRONULLA SHARKS, NETFLIX INCORPORATED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, McDONALD’S AUSTRALIA LIMITED, WOOLWORTHS LIMITED – ASX WOW, GREATER WESTERN SYDNEY FOOTBALL CLUB, GEELONG FOOTBALL CLUB, BUNNINGS GROUP LIMITED, SPORTSBET AUSTRALIA, JIM BEAM BRANDS AUSTRALIA PTY LTD, KFC, NORTH QUEENSLAND COWBOYS, CANBERRA RAIDERS

GWS Giants crying out for a new AFL car sponsor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-16

A Roy Morgan Single Source survey has found that 13 per cent of all Australian Football League fans intend to buy a new car in the next four years. The survey, which was carried out in the year to June 2016, also shows that 17 per cent of Carlton and St Kilda supporters intend to buy a new car in the next four years. Meanwhile, 16 per cent of Greater Western Sydney Giants fans intend to buy a new car over this period, compared with about one in 10 in 2015. However, just eight per cent of Western Bulldogs fans intend to buy a new car in the next four years. The Giants and the Bulldogs are among just four AFL teams that currently do not have an automotive sponsor. Overall, around 2.3 million Australians aged 14+ are looking to buy a new car before 2020, and 45 per cent of them support an AFL club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, CARLTON FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, NORTH MELBOURNE FOOTBALL CLUB LIMITED, ESSENDON FOOTBALL CLUB, WEST COAST EAGLES FOOTBALL CLUB, FREMANTLE FOUNDATION LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MELBOURNE FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, AUTOMOTIVE HOLDINGS GROUP LIMITED – ASX AHG, RENAULT HOLDINGS PTY LTD

Free to air squeeze on games

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Original article by Caroline Wilson
The Age – Page: 40 : 9-Jun-16

The Seven Network’s coverage of the Australian Football League will be reduced from 2017 under the new six-year broadcasting deal. Seven will only broadcast three matches in 11 rounds of the home-and-away season, compared with four at present. The Ten Network had hoped to buy the free-to-air rights to these matches from Foxtel, but negotiations have stalled. The pay-TV group is believed to have been reluctant to surrender exclusive coverage of these matches.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN FOOTBALL LEAGUE, TEN NETWORK HOLDINGS LIMITED – ASX TEN, FOXTEL MANAGEMENT PTY LTD, FOX FOOTY CHANNEL, BIG BASH LEAGUE

Do Australian women even care about the AFL?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-16

A Roy Morgan Single Source survey has found that 33.8 per cent of Australian women aged 14+ supported an AFL team in the year to December 2015, compared with 35.6 per cent in 2012. The proportion of women who watch AFL matches on TV fell from 34 per cent to 33.4 per cent over this period. However, the proportion of women who have a paid-up club membership has risen from 3.1 per cent to 3.6 per cent, and the proportion who attend AFL matches has risen from 9.8 per cent to 10 per cent. Meanwhile, the proportion of women who play Australian Rules football has fallen from 1.3 per cent to one per cent since 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, FREMANTLE DOCKERS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, WEST COAST EAGLES FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, GEELONG FOOTBALL CLUB

NAB Challenge satisfies NAB customers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

A Roy Morgan Single Source survey has found that 82 per cent of National Australia Bank customers aged +14 who "occasionally" watch NAB Challenge games during the AFL’s pre-season are very or fairly satisfied with the bank, while the satisfaction level among those who "almost always" watch NAB Challenge matches is 88 per cent. Meanwhile, 80.2 per cent of National Australia Bank customers overall were satisfied with the bank during the six months to December 2015.

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ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIAN FOOTBALL LEAGUE