1 in 4 AFL club supporters watch the pre-season on TV

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Feb-16

A Roy Morgan Single Source survey has found that 26 per cent of Australian Football League club supporters aged 14+ watched pre-season NAB Challenge games on TV in the year to December 2015. This compares with about 31 per cent in 2011-2013. The survey shows that 45 per cent of North Melbourne Kangaroos supporters almost always or occasionally watch pre-season games on television, ahead of Melbourne Demons fans (37 per cent). However, just 11 per cent of Sydney Swans supporters and 16 per cent of Brisbane Lions supporters tune in for pre-season games.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, MELBOURNE FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, FREMANTLE DOCKERS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB, FOX FOOTY CHANNEL, FOXTEL MANAGEMENT PTY LTD

Murdochs v the NRL

Original article by Dominic White, John Stensholt
The Australian Financial Review – Page: 44 : 25-Aug-15

Stripping Foxtel of its exclusive rights to a Saturday night game has brought the wrath of News Corp down on National Rugby League (NRL) CEO Dave Smith. It is believed News executives were embarrassed when the NRL unveiled a surprise $A925 million broadcasting rights deal with Nine Entertainment, leaving them out of the loop.

CORPORATES
NEWS CORPORATION – ASX NWS, NATIONAL RUGBY LEAGUE, AUSTRALIAN FOOTBALL LEAGUE, NINE FILMS AND TELEVISION PTY LTD, FOXTEL MANAGEMENT PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, TEN NETWORK HOLDINGS LIMITED – ASX TEN, SEVEN WEST MEDIA LIMITED – ASX SWM, FOX SPORTS, OPTUS VISION HOLDINGS PTY LTD, SUPER LEAGUE, DIRECT FACTORY OUTLETS PTY LTD

Betting on the AFL a supporter’s game

Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that 2.1 per cent of Australians aged +18 placed a bet on an Australian Football League (AFL) match in person or online in the year to March 2015. This compares with 1.3 per cent in the year to March 2005. The survey also shows that 13.4 per cent of paid-up members of an AFL team bet on matches, while five per cent of people who support an AFL team placed a bet on a match in the last year. Melbourne Demons, North Melbourne Kangaroos and Fremantle Dockers supports are most likely to bet on AFL matches.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, MELBOURNE FOOTBALL CLUB, KANGAROOS FOOTBALL CLUB, FREMANTLE DOCKERS FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, GREATER WESTERN SYDNEY FOOTBALL CLUB

Football rights on agenda as providers talk to codes

Original article by John Stensholt, Jared Lynch
The Australian Financial Review – Page: 30 : 22-Jun-15

The latest five-year deals for Australian Football League and National Rugby League broadcasting rights are expected to fetch between $A1.5bn and $A2bn. Both codes are believed to have held talks with digital companies and online steaming services. However, companies such as Google and Netflix are expected to partner with traditional media companies to offer content rather than providing live streaming of matches themselves. Singtel Optus is also keen to secure digital broadcasting rights.

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, GOOGLE INCORPORATED, NETFLIX INCORPORATED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, FETCHTV PTY LTD, FOXTEL MANAGEMENT PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FOX SPORTS AUSTRALIA PTY LTD, SKY SPORTS, FOX FOOTY CHANNEL

Ball-up or down in the dumps

Original article by John Stensholt
The Australian Financial Review – Page: 7 : 2-Apr-15

The 2015 Australian Football League (AFL) season begins on 2 April, amid the ongoing controversy over Essendon Football Club’s supplements saga. The Australian Sports Anti-Doping Authority has indicated that it may appeal after the AFL’s Anti-Doping Tribunal exonerated all of the Essendon players. Some 350 people became Essendon members immediately after the ruling, and the club expects a big profit in 2015

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, ESSENDON FOOTBALL CLUB, AUSTRALIAN SPORTS ANTI-DOPING AGENCY, SYDNEY SWANS FOOTBALL CLUB, CARLTON FOOTBALL CLUB, RICHMOND FOOTBALL CLUB, INTERNATIONAL COURT FOR ARBITRATION IN SPORT, COLLINGWOOD FOOTBALL CLUB, MOELIS AND COMPANY, GOLD COAST FOOTBALL CLUB LIMITED, GREATER WESTERN SYDNEY FOOTBALL CLUB

Hird’s legal bill ‘above $1m’, as hearing nears end

Original article by Jon Pierik
The Age – Page: 45 : 5-Feb-15

Lawyer Natalie Hickey suggests that Essendon coach James Hird has already racked up legal costs of at least $A1m in the long-running doping scandal. This includes Hird’s own legal expenses and the costs incurred by the Australian Sports Anti-Doping Agency (ASADA). Meanwhile, ASADA’s lawyers must present their final arguments to the Australian Football League’s anti-doping tribunal by 5 February 2015

CORPORATES
ESSENDON FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE, AUSTRALIAN SPORTS ANTI-DOPING AGENCY, HIGH COURT OF AUSTRALIA, FEDERAL COURT OF AUSTRALIA

The drinking habits of AFL supporters

Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-14

A Roy Morgan Single Source survey has found that 35 per cent of Australians aged 18+ watch the AFL Grand Final on TV. The survey, which was carried out in the year to June 2014, also shows that Brisbane Lions fans are 1.5 times more likely than the average Australian to drink rum in an average four week-period, and 29 per cent more likely to drink premium or imported beer. Meanwhile, Melbourne Demons fans are 79 per cent more likely than the average Australian to drink red wine in an average four weeks, and 92 per cent more likely to have drunk champagne or sparkling wine

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, BRISBANE LIONS FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, CELLARBRATION PTY LTD, TYRRELL’S WINES

Hird didn’t want ASADA probe

Original article by Jon Pierik, Adam Cooper
The Australian Financial Review – Page: 10 : 12-Aug-14

The Federal Court is hearing a claim by Australian Football League (AFL) club Essendon and coach James Hird, who has been forced to step aside due to an alleged improper supplements program. They argue the AFL and the Australian Sports Anti-Doping Authority breached the law by conducting a joint probe. Hird on 11 August 2014 told the court he took part in a self-reporting exercise by Essendon against his will and "signed a deal of settlement under duress, threats and inducements"

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, AUSTRALIAN SPORTS ANTI-DOPING AGENCY, ESSENDON FOOTBALL CLUB, FEDERAL COURT OF AUSTRALIA