A numbers game: how NRL can claim it’s the most watched sport

Original article by Sam Buckingham-Jones
The Australian Financial Review – Page: 3 : 8-Oct-24

Data from OzTAM shows that the NRL Grand Final on Sunday attracted a national television audience of 3.4 million. The AFL Grand Final a week earlier was watched by 4.06 million people. However, the NRL’s premiership showdown was viewed by 762,000 people via the Nine Network’s free 9Now streaming platform, compared with a streaming audience of 654,000 for the AFL season decider via the rival 7plus app. NRL CEO Andrew Abdo contends that rugby league has a larger TV audience than any other sports code in Australia. The NRL will soon begin to negotiate a new broadcasting rights deal beyond 2027.

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NATIONAL RUGBY LEAGUE, AUSTRALIAN FOOTBALL LEAGUE, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, 9NOW, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, 7PLUS, OZTAM PTY LTD

Lachie Neale claims second Brownlow Medal after stunning count

Original article by Jon Pierik
Brisbane Times – Page: Online : 26-Sep-23

Brisbane Lions co-captain Lachie Neale has won his second Brownlow Medal, becoming the 16th player to have claimed multiple medals. Neale won this year’s medal with 31 votes, finishing ahead of Marcus Bontempelli (29 votes) and Nick Daicos (28). Neale finished the night with seven best on ground votes, while he said "I am pretty rattled to be honest, I didn’t expect this", when asked to comment on his win. The award for mark of the year went to GWS player Harry Himmelberg, while Brisbane player Will Ashcroft won goal of the year and the Jim Stynes Community Award went to Sam Docherty from Carlton.

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Goode choice, David Jones!

Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Oct-15

A Roy Morgan Single Source survey has confirmed that department store chain David Jones has made a savvy move by recruiting recently retired indigenous AFL player Adam Goodes as one of seven new brand ambassadors. The survey, which was carried out in the year to June 2015, shows that 78.1 per cent of Australians aged 14+ who shop at DJs in an average four weeks agree that "Aboriginal culture is an essential component of Australian society". This compares with 73.1 per cent of Australians aged 14+ overall.

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ROY MORGAN RESEARCH LIMITED, DAVID JONES LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB