AUSTRALIAN FOOTBALL TEAMS – AUSTRALIA

AFL supporter bases boom in 2020/21 as lockdowns keep people at home and glued to the action on TV

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-21

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder as the only club with over 1 million supporters. The Swans now have 1.031 million supporters, an increase of 27,000 (+2.7%) on a year ago, according to the 2021 annual Roy Morgan AFL club supporters survey. Almost all of the AFL’s 18 clubs experienced a rise in support during the year to June 2021, and some of the biggest increases have come for teams enjoying success during the last two years. The clubs to experience the largest rise in support include Grand Finalists the Western Bulldogs and Melbourne, 2019-2020 Premiers Richmond and two of the most consistent performers during 2020 and 2021, the Brisbane Lions and Port Adelaide. Although COVID-19 has played havoc with scheduling throughout the last two years there are now more people than ever before, 8,857,000, expressing support for an AFL club, an increase of 1,335,000 (+17.7%) on a year ago. In addition, there are 7,580,000 Australians who watched an AFL match on TV, down 81,000 (-1.1%) on a year ago.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE

‘Tigers of (not so) old’ vs. ‘pride of South Australia’ for AFL Flag

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-17

A Roy Morgan Single Source survey has found that AFL Grand Finalist the Adelaide Crows have 541,000 fans, which is enough to place the club fifth for total AFL supporters in 2017. Their opponents the Richmond Tigers boast 442,000 supporters around Australia, with one of the AFL’s best conversion rates of supporters to members – ranking fourth and converting 16.4% of supporters to members in 2017. Of the two clubs, Richmond are clearly adept at attracting younger supporters with 18.2% of Richmond supporters under 25 compared to only 12.5% of Adelaide supporters – an impressive statistic considering the unsuccessful Richmond teams of recent decades. The age profile of the respective supporter bases underlies why more Adelaide supporters (63.5%) watch the AFL on TV than Richmond supporters (59.8%), and also, conversely, why more Tigers supporters (11.0%) actually play Australian Football compared to only 6.4% of Adelaide supporters.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, ADELAIDE CROWS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB

It’s Official: Sydney Swans most widely supported AFL club

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-17

A Roy Morgan Single Source survey has found that the Sydney Swans boast 1.204 million supporters, making it the most popular Australian Football League club. The Swans have gained 104,000 supporters in 2017, an increase of 9.5% since the team’s 2016 Grand Final appearance. Essendon is the most widely supported Victorian club with 671,000 supporters, while traditional Victorian powerhouse Collingwood has slipped to fourth on the supporter ladder with 663,000 supporters. Roy Morgan Research executive chairman Gary Morgan says Victoria remains the beating heart of the AFL with nearly 3 million supporters buying just under 570,000 AFL club memberships in 2017 – a conversion rate of 19.3% of supporters to members.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SYDNEY SWANS FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE, ESSENDON FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB

It’s working-class hero v corporate titan in AFL clash

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Original article by Julie-anne Sprague
The Australian Financial Review – Page: 10 : 30-Sep-16

Sydney Swans will play against the Western Bulldogs in the grand final of the Australian Football League on 1 October 2016. The match could be seen as a clash between the clubs representing the corporate elite (Sydney Swans) and the working-class (Western Bulldogs). Sydney Swans chairman Andrew Pridham is unperturbed by this perception. Fittingly, Prime Minister Malcolm Turnbull will support the Swans while Opposition Leader Bill Shorten will be supporting the Bulldogs on 1 October.

CORPORATES
SYDNEY SWANS FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, MOELIS AND COMPANY, AUSTRALIAN LABOR PARTY, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, CITI PTY LTD, VOLKSWAGEN AG, WEST COAST EAGLES FOOTBALL CLUB, GRAINCORP LIMITED – ASX GNC, MISSION FOODS CORPORATION, CARNIVAL AUSTRALIA, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, CONSTRUCTION, FORESTRY, MINING AND ENERGY UNION OF AUSTRALIA

Huawei patrol: has the AFL and NRL’s only mobile handset sponsor backed the right teams?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-16

A Roy Morgan Single Source survey has found that over four million Australians aged 14+ (21 per cent) plan to buy a new mobile phone in the next 12 months. The survey, which was carried out in the year to June 2016, also shows that 23 per cent of AFL and NRL club supporters intend to buy a new handset in the next 12 months. Huawei is currently the only handset maker that is a sponsor of an AFL or NRL team. Huawei is a major sponsor of the Canberra Raiders, and 24 per cent of the NRL team’s supporters intend to buy a new handset in the next 12 months. However, Raiders fans are almost 20 per cent less likely than average to want one of the two dominant handset brands, the Apple iPhone or Samsung Galaxy. Huawei is also a technology and ball partner of the Gold Coast Suns, and 34 per cent of the AFL team’s fans are in the market for a new mobile phone, while they also more likely to have their hearts set on an Apple iPhone.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, HUAWEI TECHNOLOGIES COMPANY LIMITED, CANBERRA RAIDERS, GOLD COAST FOOTBALL CLUB LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, NEW ZEALAND WARRIORS LIMITED, MANLY WARRINGAH DISTRICT RUGBY LEAGUE FOOTBALL CLUB, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, GOLD COAST TITANS, MELBOURNE FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, CARLTON FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB

Finals fever: Bulldogs and Swans fans compared

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-16

A Roy Morgan Single Source survey has found that AFL grand finalist the Western Bulldogs has the league’s most gender-balanced fan base: 49.9 per cent are men and 50.1 per cent are women. In contrast, 58.4 per cent of Sydney Swans supporters are men and 41.6 per cent are women. The survey, which was carried out in the year to June 2016, also shows that Swans supporters have a mean age of 47 years, compared with 44 years for Western Bulldogs fans. Meanwhile, a slightly higher proportion of Bulldogs supporters are aged 65 and older (19.2 per cent vs 18.4 per cent). Overall, the Swans boast 1.1 million supporters (14.5 per cent of the country’s AFL supporters), while the Western Bulldogs have 249,000 supporters (3.3 per cent of all AFL fans).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB

Bookies say disgraced outfit is a lock for wooden spoon

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Original article by Perry Williams
The Australian Financial Review – Page: 4 : 13-Jan-16

Punters who have backed Essendon to win the 2016 Australian Football League premiership will be offered a refund by Sportsbet in the wake of the landmark ruling on the supplements scandal. The firm notes that Essendon had been heavily backed to win both its first game of the season and the premiership. With many Essendon players now banned for the entire season, Sportsbet is no longer accepting bets on the team that will finish last on the AFL ladder.

CORPORATES
ESSENDON FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE, SPORTSBET AUSTRALIA, PADDY POWER PLC, TABCORP HOLDINGS LIMITED – ASX TAH, WILLIAM HILL AUSTRALIA PTY LTD, UBET, GOLD COAST FOOTBALL CLUB LIMITED, SYDNEY FOOTBALL CLUB, ADELAIDE FOOTBALL CLUB, RICHMOND FOOTBALL CLUB, NORTH MELBOURNE FOOTBALL CLUB LIMITED, PORT ADELAIDE FOOTBALL CLUB

Eagles vs Hawks: a head-to-head comparison of the 2015 AFL Grand Final clubs’ supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 653,000 Australians aged 14+ support 2015 AFL Grand Finalist the West Coast Eagles, while 498,000 support the Hawthorn Hawks. The survey, which was carried out in the year to June 2015, also shows that West Coast’s fan-base is also a bit more gender neutral, with women making up 44 per cent, compared with 40 per cent of Hawks supporters. Meanwhile, 21 per cent of West Coast fans have actually gone to a match, compared with 35 per cent of Hawthorn supporters, while 15 per cent of Hawks fans and seven per cent of West Coast supporters are financial member of their club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB

Marks for marques: new car intention at AFL clubs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-15

A Roy Morgan Single Source survey has found that almost 7.7 million Australians aged 14+ support an AFL team, and supporters are around 10 per cent more likely than the average to intend to buy a new car in the next four years. The survey, which was carried out in the year to June 2015, also shows that 12.6 per cent of all AFL team supporters intend to buy a new car some time before 2019, compared with 11.5 per cent of all Australians. Meanwhile, 16.1 per cent of North Melbourne Kangaroos supporters intend to buy a new car in the next four years, which is 40 per cent above the norm.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, KANGAROOS FOOTBALL CLUB, MAZDA AUSTRALIA PTY LTD, HAWTHORN FOOTBALL CLUB, AUDI AUSTRALIA PTY LTD, SYDNEY SWANS FOOTBALL CLUB, VOLKSWAGEN AUSTRALIA, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, ADELAIDE CROWS FOOTBALL CLUB, FREMANTLE FOUNDATION LIMITED, DVG HYUNDAI, WEST COAST EAGLES FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, RICHMOND FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, FIAT AUTO SPA, JEEP AUSTRALIA, RENAULT HOLDINGS PTY LTD, ST KILDA FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, AUTOMOTIVE HOLDINGS GROUP LIMITED – ASX AHG

Ball-up or down in the dumps

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Original article by John Stensholt
The Australian Financial Review – Page: 7 : 2-Apr-15

The 2015 Australian Football League (AFL) season begins on 2 April, amid the ongoing controversy over Essendon Football Club’s supplements saga. The Australian Sports Anti-Doping Authority has indicated that it may appeal after the AFL’s Anti-Doping Tribunal exonerated all of the Essendon players. Some 350 people became Essendon members immediately after the ruling, and the club expects a big profit in 2015

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, ESSENDON FOOTBALL CLUB, AUSTRALIAN SPORTS ANTI-DOPING AGENCY, SYDNEY SWANS FOOTBALL CLUB, CARLTON FOOTBALL CLUB, RICHMOND FOOTBALL CLUB, INTERNATIONAL COURT FOR ARBITRATION IN SPORT, COLLINGWOOD FOOTBALL CLUB, MOELIS AND COMPANY, GOLD COAST FOOTBALL CLUB LIMITED, GREATER WESTERN SYDNEY FOOTBALL CLUB