Original article by Roy Morgan
Market Research Update – Page: Online : 27-Sep-19

This weekend’s AFL Grand Final pits traditional Victorian powerhouse Richmond against the GWS Giants, a club that only entered the competition in 2012. Roy Morgan’s latest AFL supporter data shows the Tigers clearly have the edge in support over the Giants, with over 450,000 supporters set to cheer on the ‘Yellow and Black’ on 28 September, compared to the Giants’ supporter base of just 190,000. A look at the supporters of the two clubs shows Richmond have a more even gender split than GWS, while both clubs have managed to attract young supporters; however, Richmond does better when it comes to attracting supporters over the age of 50. These are the latest findings from Roy Morgan’s Single Source survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians each year in their own homes.

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