Sydney Swans top AFL supporter ladder well ahead of Hawks in tenth

Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Sep-14

A Roy Morgan Single Source survey has found that the Sydney Swans boast 1.135 million supporters, making it the Australian Football League’s most widely supported team. The survey, which was carried out in the year to June 2014, also shows that the Swans’ 2014 Grand Final opponent Hawthorn has 448,000 supporters. One of the league’s newest teams, Greater Western Sydney, boasts the lowest number of supporters, at just 64,000

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, COLLINGWOOD FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, NORTH MELBOURNE FOOTBALL CLUB LIMITED, KANGAROOS FOOTBALL CLUB

The drinking habits of AFL supporters

Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-14

A Roy Morgan Single Source survey has found that 35 per cent of Australians aged 18+ watch the AFL Grand Final on TV. The survey, which was carried out in the year to June 2014, also shows that Brisbane Lions fans are 1.5 times more likely than the average Australian to drink rum in an average four week-period, and 29 per cent more likely to drink premium or imported beer. Meanwhile, Melbourne Demons fans are 79 per cent more likely than the average Australian to drink red wine in an average four weeks, and 92 per cent more likely to have drunk champagne or sparkling wine

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, BRISBANE LIONS FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, CELLARBRATION PTY LTD, TYRRELL’S WINES