AUSTRALIANS – TRAVEL

A future without holidays? So say 3.6 million Aussies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-16

A Roy Morgan Single Source survey has found that 14.1 million Australians aged 14+ (or 72.4 per cent of the population) intend to travel in the next 12 months. The survey, which was carried out in the year to December 2015, also shows that nearly 50 per cent intend to travel within the next three months, while almost 20 per cent intend to do so within 3-5 months. However, 18.3 per cent reported that they have "no trip intention". Some 31.4 per cent of Australians aged 65+ do not have any holiday plans; nor do 27.3 per cent of single parents and 35.2 per cent of people from the lowest socio-economic quintile.

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ROY MORGAN RESEARCH LIMITED

Local knowledge: the lure of intrastate holidays

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Mar-16

A Roy Morgan Single Source survey has found that 10.3 million Australians aged 14+ chose to stay on home soil for their last holiday. The survey, which was carried out in the year to December 2015, also shows that 73 per cent of Western Australians’ last domestic trip was within their home state, ahead of 69.4 per cent of people in New South Wales/Australian Capital Territory and 66.4 per cent of Queenslanders. In contrast, Tasmanians are the least likely to take an intra-state holiday, with more than half of them heading to the mainland on their last trip.

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ROY MORGAN RESEARCH LIMITED

Mobile travel bookings quadruple (and then some) since 2011

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-16

A Roy Morgan Single Source survey has found that 511,000 Australians aged 14+ (3.8 per cent) who took a trip in the year to December 2015 booked part of their last holiday via mobile internet. This compares with 121,000 in 2011. The survey also shows that 7.2 per cent of travellers aged between 18 and 24 and 6.3 per cent of those aged 25-34 booked at least part of their last trip via mobile internet. In contrast, just 2.6 per cent of the 50-64 year-old bracket and 1.3 per cent of the 65+ group booked part of their last trip via mobile internet.

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ROY MORGAN RESEARCH LIMITED, WEBJET LIMITED – ASX WEB, WOTIF.COM HOLDINGS LIMITED, AIRBNB AUSTRALIA PTY LTD

We’re all going on a summer holiday

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Feb-16

A Roy Morgan Single Source survey has found that 29 per cent of Australians aged 14+ whose last holiday was domestic travelled during the summer months. In contrast, 26 per cent chose to go on holiday in autumn, followed by winter (23 per cent) and spring (23 per cent). The survey, which was carried out in the year to September 2015, also shows that Tasmania is more likely than other states to attract holiday-makers during the summer months than any other season (35 per cent), while Brisbane is the most popular capital city for domestic holidays during summer (38 per cent).

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ROY MORGAN RESEARCH LIMITED

The preferred holiday spots of Aussie adventurers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Dec-15

A Roy Morgan Single Source survey has found that 2.7 per cent of Australians aged 14+ engaged in some kind of adventure activity during their last holiday. The survey, which was carried out in the two years to September 2015, shows that 5.3 per cent of Australians who went overseas for their last trip engaged in adventure activity, compared with 2.2 per cent of those who holidayed at home. Meanwhile, 28.5 per cent of Australians who visited Latin America on their last holiday participated in adventure activities, ahead of Canada (14 per cent) and the South Pacific (nine per cent).

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ROY MORGAN RESEARCH LIMITED

The politics of holiday destination preferences

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-15

A Roy Morgan Single Source survey has found that a person’s Federal voting preference seems to influence the places they would like to take a holiday. The survey, which was carried out in the year to September 2015, shows that Australian electors planning to vote L-NP are 25 per cent more likely than the average voter to name both the Murray Mallee-Mildura-Swan Hill and Toowoomba/Darling Downs regions as a potential domestic holiday destination. ALP voters are 24 per cent more likely to nominate areas of the ACT outside of Canberra, while electors intending to vote for the Greens are 128 per cent more likely to prefer Freycinet National Park and 123 per cent more likely to prefer the Mt Buffalo-Mt Baw Baw-Lake Mountain region. Overseas destinations which appeal to L-NP voters noticeably more than the average Aussie elector include the United Arab Emirates (28 per cent more likely) and the Philippines (21 per cent), whereas ALP voters are 15 per cent more likely to nominate India as somewhere they would like to visit.

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ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

Theme park travellers head to where the fun is

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Nov-15

A Roy Morgan Single Source survey has found that 740,000 Australians aged 14+ visited at least one theme park on their last holiday. The survey, which was carried out in the year to September 2015, also shows that 55 per cent of holiday-makers whose last holiday was in Australia visited a theme park, compared with the 45 per cent of Australians whose last holiday was overseas. Some 33 per cent of the latter visited the US, ahead of Japan (15 per cent) and Singapore (12 per cent).

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ROY MORGAN RESEARCH LIMITED

Once is not enough: returning to a travel destination

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

A Roy Morgan Single Source survey has found that nearly 13 million Australians aged 14+ took at least one holiday in the year to September 2015. The survey also shows that for their last trip, 2.8 million people (or 21.2 per cent of travellers) opted for a holiday destination they had been to in the past. Some 42 per cent of Australians who chose Tasmania’s North West Coast for their last holiday did so based on their previous experience, ahead of the Victorian High Country (37.8 per cent) and Southport (36.9 per cent).

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ROY MORGAN RESEARCH LIMITED

More older holiday-makers going it alone

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 5,355,000 Australians aged 50+ took at least one holiday in the year to June 2015, compared with 4,464,000 in the year to June 2007. The proportion of those who travelled alone on their last trip rose from 15.4 per cent to 16.3 per cent. This increase is evident among the 50-64, 65-74 and 75-79 age groups, with the 80+ age group remaining stable. Over the same period, the number of holidaying Australians under the age of 50 rose from 6,386,000 to 6,738,000. However, only the 25-34 age group showed any increase in solo travel.

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ROY MORGAN RESEARCH LIMITED

City-dwellers travelling to interstate capitals over destinations just out of town

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-15

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ visited Melbourne in the year to June 2015, ahead of Sydney (8.4 per cent), the Gold Coast (6.5 per cent) and Brisbane (5.3 per cent). The survey also shows that most of the top holiday destination for urbanites are regions that are nearby. However, even city-dwellers sometimes want to enjoy another city on holidays: Sydney and Melbourne, in fact, are each among the top five domestic travel destinations for all capital city residents around the country – and in some cases are actually more popular than areas only a short drive away.

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ROY MORGAN RESEARCH LIMITED