AUSTRALIANS – TRAVEL

Holiday intention down…but for how long?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-15

A Roy Morgan Single Source survey, which was carried out in the June 2015 quarter, has found that 70 per cent of Australians aged 14+ (or 13.7 million people) intend to take some kind of trip in the next 12 months. This is down from 73 per cent in the three months to January 2015, and slightly lower than at the same time in 2014 (71 per cent). The survey also shows that 55 per cent of Australians intend their next holiday to be domestic, compared with 58 per cent in the January quarter. Meanwhile, the proportion of Australians planning to head overseas for their next holiday (10 per cent) has remained relatively unchanged over the last 12 months.

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ROY MORGAN RESEARCH LIMITED

Flight Centre flies the flag for bricks-and-mortar travel agents

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Aug-15

The latest Roy Morgan Research State of the Nation report indicates that many Australians still show preference for traditional travel agents. In the 12 months to June 2015, 13 million Australians 14 years or older took at least one holiday. Flight Centre was used by 9.4 per cent of this group between July 2014 and June 2015, followed by dedicated online agent Booking.com, used by 5.8 per cent of Australians, and booking websites Wotif.com (5.2 per cent), Webjet.com.au (3.7 per cent) and Expedia.com.au (3.2 per cent). Michele Levine, CEO, Roy Morgan Research, says that "Flight Centre’s long-standing position as Australia’s leading travel agent remains unchallenged". Australians appreciate specialist knowledge and personal service of bricks-and-mortar agents.

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ROY MORGAN RESEARCH LIMITED, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, BOOKING.COM BV, WOTIF.COM HOLDINGS LIMITED, WEBJET LIMITED – ASX WEB, EXPEDIA INCORPORATED, HELLOWORLD LIMITED – ASX HLO, HARVEY WORLD TRAVEL GROUP LIMITED, ESCAPE TRAVEL, STA TRAVEL PTY LTD

‘I’ve been everywhere’: Australia’s globe-trotting trusted travel advisers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

A Roy Morgan Single Source survey has found that one-third of the Australian population aged 14+ were asked by friends and/or family for their advice on planning a holiday in the year to March 2015. The survey also shows that the more destinations a person has been to, the more likely they are to be asked for holiday planning advice by friends and family. This is evident from as few as three destinations, and becomes increasingly striking as the destination count rises. Among Australians who have visited more than 10 destinations in the last 12 months, some 65 per cent are "trusted advisers", having had their advice sought.

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ROY MORGAN RESEARCH LIMITED

‘I’ve been everywhere’: Australia’s globe-trotting trusted travel advisers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

A Roy Morgan Single Source survey has found that one-third of the Australian population aged 14+ were asked by friends and/or family for their advice on planning a holiday in the year to March 2015. The survey also shows that the more destinations a person has been to, the more likely they are to be asked for holiday planning advice by friends and family. This is evident from as few as three destinations, and becomes increasingly striking as the destination count rises. Among Australians who have visited more than 10 destinations in the last 12 months, some 65 per cent are "trusted advisers", having had their advice sought.

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ROY MORGAN RESEARCH LIMITED

Guidebooks still a valuable travel resource

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that 12.9 million Australians aged 14+ took at least one domestic and/or overseas holiday in the year to March 2015. Some 3.7 per cent (or just over 480,000 people) used a guidebook on their last trip, down from 6.3 per cent a decade ago. Meanwhile, 1.8 per cent of Australians whose last holiday was domestic used a guidebook, compared with 12.1 per cent of Australians whose last holiday was overseas. The survey also shows that solo travellers (19.3 per cent) are most likely to use a guidebook on an overseas holiday.

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ROY MORGAN RESEARCH LIMITED

Weaker dollar – more holidays at home

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Original article by Jamie Freed
The Australian Financial Review – Page: 8 : 2-Jul-15

Data shows that Australians spent a total of $A55.7bn on domestic overnight trips in the year to March 2015, which is six per cent higher than previously. Meanwhile, there was three per cent growth in the number of Australians who opted for a holiday within Australia in the March 2015 quarter. The National Visitor Survey, which was undertaken by Tourism Research Australia, also found that the number of Australians taking overseas holidays rose by three per cent in the year to March.

CORPORATES
TOURISM RESEARCH AUSTRALIA, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, PRICEWATERHOUSECOOPERS AUSTRALIA (INTERNATIONAL) PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN

Escape to the country: regional destinations preferred for short breaks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-15

A Roy Morgan Single Source survey has found that almost 50 per cent of Australians aged 14+ took at least one short domestic trip of one or two nights in the year to December 2014. Most of these quick-trippers stayed within their state of residence, with 37 per cent of Melburnians taking at least one short break to regional destinations within their own state, ahead of the 36 per cent of Brisbanites who headed for country Queensland destinations. Likewise, 38 per cent of people living in country New South Wales took at least one short trip to another rural destination in the state, while 36 per cent of country Queenslanders did the same in their state

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ROY MORGAN RESEARCH LIMITED

1 in 8 domestic travellers to Melbourne attends a live sporting match or race

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Apr-15

A Roy Morgan Single Source survey has found that 4.5 per cent of Australians aged 14+ attended a sporting event on their most recent domestic holiday. The survey also shows that 12.8 per cent of domestic travellers to Melbourne attended at least one spectator sporting event in the two years to December 2014, ahead of Adelaide (8.5 per cent) and Darwin (6.7 per cent). Sports tourists are also 76 per cent more likely to go to nightclubs or bars and 42 per cent more likely to go shopping than the average holiday-maker

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ROY MORGAN RESEARCH LIMITED

Destination Asia: Asian-born Aussies’ holiday preferences

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-15

A Roy Morgan Single Source survey has found that 47 per cent of Australians aged +14 who were born in Asia would like to go on a holiday in an Asian country in the next two years, compared with just 22 per cent of Australians overall. Japan (13 per cent), Singapore (12 per cent) and India (11 per cent) rate particularly highly as preferred holiday destinations among Asian-born Australians. The US/Canada (29 per cent) are the highest-rating non-Asian destinations that are preferred by Asian-born Australians

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ROY MORGAN RESEARCH LIMITED

Couples on holiday: two much fun or double trouble?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Mar-15

A Roy Morgan Single Source survey has found that almost 13 million Australians aged 14+ took at least one holiday in the year to December 2014, while 32 per cent reported travelling with their partner. The survey also shows that people who take a holiday with their partner are more likely than the average Australian holiday-goer to visit historical sites, go to museums and art galleries, go bushwalking, play poker machines, dine out at restaurants and go to the theatre

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ROY MORGAN RESEARCH LIMITED