AUTOMOBILE RACING

Piastri factor puts heat on Formula 1 TV rights race

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Original article by Calum Jaspan
The Age – Page: Online : 8-May-25

Nine Entertainment’s CEO Matt Stanton says the media group is interested in securing the broadcasting rights for Formula 1 racing. Foxtel currently holds exclusive rights to all F1 races except the Australian Grand Prix in Melbourne, which is also televised by the Ten Network under the nation’s anti-siphoning laws for major sports events. Foxtel is believed to be in the final year of its current three-year rights deal, and F1 would be a good fit for Nine’s Stan Sport streaming platform. The success of Australian driver Oscar Piastri so far in the current F1 is likely to have boosted local interest in the sport.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, STAN SPORT

1 in 4 new car buyers watch the Formula 1

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Mar-17

A Roy Morgan Single Source survey has found that 13 per cent of Australians aged 14+ (2.65 million people) reported "almost always" or "occasionally" watching Formula 1 car racing on TV in the 12 months to December 2016. However, this rises to 24 per cent among Australians who intend to buy a new car this year. The survey also shows that 48 per cent of F1 viewers regard themselves as "a bit of a car enthusiast", and 37 per cent "would like a car that handles like a racing car". The levels of agreement with these automotive attitudes are more than twice as high among F1 viewers than the average Australian. Meanwhile, F1 viewers are around twice as likely as the average new car buyer to have Audi (106 per cent more likely) or Holden Special Vehicle (+97 per cent) on their shortlist of makes. They are also much more inclined to be considering a Jeep (68 per cent more likely than average), Mercedes-Benz (+49 per cent) or BMW (+47 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUDI AG, HOLDEN SPECIAL VEHICLES, JEEP, MERCEDES-BENZ AG, BMW AG, SKODA AUTOMOBILOVA AS, MITSUBISHI MOTORS CORPORATION, LEXUS, VOLKSWAGEN AG, LAND ROVER, TESLA MOTORS INCORPORATED