Original article by Sue Mitchell
The Australian Financial Review – Page: 19 : 30-Mar-15

Coca-Cola Amatil (CCA) will launch Coke Life on 7 April 2015. The new product is sweetened with a mix of stevia and cane sugar, and CCA executive Barry O’Connell says blind taste tests by himself and other employees failed to distinguish Coke Life from regular Coke. CCA hopes the new product will arrest a decline in sales and profits, but Tom Kierath of Morgan Stanley does not expect any increase in sales to be sustained

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