Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Apr-16

A Roy Morgan Single Source survey has found that 42.4 per cent of Australians aged 14+ reported eating at least one sweet biscuit in an average seven days in 2015, compared with 46.3 per cent in 2011. Consumption of savoury biscuits/crackers was relatively stable at 32.4 per cent (down from 33.1 per cent in 2011). The survey also shows that 51.6 per cent of Australians aged 65+ eat sweet biscuits in an average seven days, ahead of under-18s (46.5 per cent). In contrast, 36.3 per cent of under-18s and 36.2 per cent of over-65s eat savoury biscuits in an average seven days.

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