Original article by David Marin-Guzman
The Australian Financial Review – Page: 6 : 21-May-19
Analysis of voting at the federal election indicates that the labour movement needs to do a better job of communicating with working-class voters, following Labor’s shock loss. BCG Gamma has found that electorates with households with a median weekly income of more than $1,800 preferred to vote for Labor rather than the Coalition, as were electorates where more voters had a higher education. Union leaders suggest that working-class voters steered away from Labor over a range of issues, including its proposed changes to negative gearing and its mixed messages on the Adani coal mine. The ACTU is tipped to review its $10 million ‘Change the Rules’ advertising campaign in the wake of the election.
CORPORATES
AUSTRALIAN LABOR PARTY, BCG GAMMA, ACTU, ELECTRICAL TRADES UNION, VICTORIAN TRADES HALL COUNCIL