Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Apr-16

A Roy Morgan Single Source survey has found that 27.1 per cent of Australians aged 14+ (or 5.3 million people) drank bottled water in any given seven days during the year to December 2015. This compares with 4.9 per cent in 2014. The survey also shows that Mount Franklin is consumed by nearly 40 per cent of all bottled-water drinkers in an average seven days, ahead of Coles Natural Spring Water (14 per cent) and Pump Pure Water (12.8 per cent). Meanwhile, a greater proportion of Australian women (29.7 per cent) than men (24.5 per cent) drink bottled water in an average seven days, while Australians under the age of 50 are markedly more likely than older Australians to drink bottled water.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MOUNT FRANKLIN NATURAL, COLES GROUP LIMITED, PUMP PURE WATER, SA DES EAUX MINERALES D’EVIAN, COOL RIDGE, FIJI WATER, PEATS RIDGE WATER PTY LTD