BRAND NAME PRODUCTS – AUSTRALIA

Bunnings is Australia’s most trusted brand, banking industry moves into Net Trust and Temu is most distrusted online retailer

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Dec-25

Bunnings is the most trusted brand in the 12 months to September 2025, making it the eighth consecutive quarterly victory for the hardware retailer stretching back to late 2023. This is according to the latest Roy Morgan Single Source (Australia) Risk Monitor, with the top four places being unchanged for the fourth consecutive quarter, with discount supermarket Aldi in second, discount department store Kmart in third, and technology and consumer products firm Apple in fourth position. The banks improved their trust rankings, now with five of the top 20 most trusted brands, while supermarket chains Woolworths and Coles were Australia’s two most distrusted brands for a fourth straight quarter, and Temu is rated as Australia’s most distrusted online retailer.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, APPLE PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, TEMU

Australia’s Most Trusted and Distrusted Brands + The Retail Landscape – Webinar Invitation

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Nov-25

Join Roy Morgan CEO Michele Levine at 11:00am on 28 November to discover Australia’s most Trusted and Distrusted brands; how traditional retail brands are being impacted by Temu, Shein, and AliExpress; how the dramatic shift to low prices is affecting discount department stores like Kmart and Big W; whether Amazon has finally become the digital category killer, impacting Myer, JB Hi-Fi and Harvey Norman; whether Coles and Woolworths are finally showing real signs of reputational recovery; and whether the retail sector seeing a rise in distrust amid all the upheaval. Register now and we will send you a link immediately prior to the start of the webinar.

CORPORATES
ROY MORGAN LIMITED

Bunnings, Kmart and Samsung are the Most Trusted Brands in Retail and Consumer Products for 2025

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Roy Morgan has presented the Roy Morgan Trusted Brand Awards for 2025 for Retail and Consumer Products industries. The broader Retail category (not including Supermarkets) was again topped by leading home hardware brand Bunnings, with a seventh consecutive victory as the ‘Most Trusted Retail Brand’ in Australia. Bunnings recorded a clean sweep at the awards, picking up the ‘Best of the Best’ Most Trusted Brand in Australia award for a second straight year. The ‘Most Trusted Brand in Department & Discount Department Stores’ award has been won by Kmart for the seventh year in a row. The winner of the ‘Most Trusted Consumer Products Brand’ was South Korea-based Samsung, also for a seventh straight year. Meanwhile, Apple is the ‘Most Trusted Technology Brand’ for a fifth consecutive year, and Aldi has retained the title of the ‘Most Trusted Supermarket Brand’ for 2025.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, SAMSUNG CORPORATION, APPLE PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

Profits today, penalties tomorrow: The real cost of distrust

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Original article by Michele Levine
Mumbrella – Page: Online : 8-Oct-25

Former marketing professor, brand consultant and columnist Mark Ritson recently commented on Roy Morgan’s finding that Qantas has become one of Australia’s five most distrusted brands. Ritson contended that "brand trust needs to be taken with a massive dose of salt". However, distrust affects more than just a company’s reputation; Medibank, AMP, Facebook and Qantas itself are amongst the companies whose market capitalisation fell sharply in the wake of scandals that damaged their brand in recent years. Distrust spreads faster than trust accrues, and it changes behaviour long after headlines about a scandal fade; a business can report solid earnings yet be just one incident away from value destruction.

CORPORATES
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, MEDIBANK PRIVATE LIMITED – ASX MPL, AMP LIMITED – ASX AMP, FACEBOOK

Supercheap Auto, Red Bull and Repco are the brands most firmly associated with the V8 Supercars and Bathurst 1000

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Original article by Roy Morgan
Market Research Update – Page: Online : 8-Oct-25

Research from Roy Morgan shows that three key brands -Supercheap Auto, Red Bull and Repco – stand out as associated most strongly with the V8 Supercars Championship, which includes the Bathurst 1000. Supercheap Auto, which was the naming rights sponsor for the Bathurst 1000 from 2005 to 2020, is still associated with V8 Supercars by 13% of Australians (3.1 million). Red Bull, the naming rights sponsor of the most successful V8 Supercars team since 2013, is associated with the V8 Supercars by 11% of Australians (2.6 million). Repco, which has been the naming rights sponsor of the Bathurst 1000 since 2021, is associated with the V8 Supercars by 9% of Australians (equivalent to 2.1 million people). Other brands associated with V8 Supercars include Ampol, Dunlop and Mobil (6% of Australians for each), Beaurepaires (5%), Boost Mobile (4%), and Armor All, BP, Coca Cola, Coates Hire and Jim Beam (all 3%). Meanwhile, almost 2.6 million Australians aged 14+ said they watched the Bathurst 1000 in the year to June 2025; this is equivalent to 11.3% of Australians.

CORPORATES
ROY MORGAN LIMITED, V8 SUPERCARS AUSTRALIA PTY LTD, SUPER CHEAP AUTO, RED BULL AUSTRALIA PTY LTD, REPCO CORPORATION LIMITED, AMPOL LIMITED – ALD, DUNLOP AND OLYMPIC TYRES, MOBIL OIL AUSTRALIA LIMITED, BEAUREPAIRES, BOOST MOBILE, ARMOR ALL, BP AUSTRALIA LIMITED, THE COCA-COLA COMPANY, COATES HIRE LIMITED, JIM BEAM BRANDS AUSTRALIA PTY LTD

Bunnings is Australia’s most trusted brand – while the big four banks (CBA, NAB, ANZ and Westpac) surge up the rankings

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-25

Bunnings is the most trusted brand in the 12 months to June 2025 – a seventh consecutive quarterly victory for the hardware retailer stretching back to late 2023. Bunnings was also recognised last week as Australia’s ‘Best of the Best’ Most Trusted Brand for 2025. For the third straight quarter the top five places remain unchanged with budget supermarket Aldi in second place, discount department store Kmart in third, technology and consumer products giant Apple in fourth and leading car manufacturer Toyota in fifth place. There were two notable trends in the latest trust rankings with all four major banks improving their rankings, and two prominent discount department stores rising to more closely challenge market leader Kmart. Meanwhile, Woolworths and Coles are Australia’s two most distrusted brands for a third straight quarter.

CORPORATES
ROY MORGAN LIMITED, BUNNINGS GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, KMART AUSTRALIA LIMITED, APPLE PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL

Australia’s Most Trusted and Distrusted Brands + Most Trusted Brand Awards 2025

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Sep-25

Join Roy Morgan CEO Michele Levine in this webinar to discover Australia’s most trusted and distrusted brands in sectors such as banking, supermarkets, airlines, health insurance and energy. Michele also reveals the winners of Roy Morgan’s annual Most Trusted Brand Awards for 2025. View the webinar now:

CORPORATES
ROY MORGAN LIMITED

The Role of Trust and Distrust in the 2025 Federal Election Webinar

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-25

Join Roy Morgan CEO Michele Levine to learn why the 2025 Federal Election will be decided by distrust rather than trust. In this compelling webinar, Michele reveals why this will be ‘The Distrust Election’: who Australians distrust more – Prime Minister Anthony Albanese or Opposition Leader Peter Dutton; how cost-of-living pressures and economic uncertainty are intensifying the political battle; the surprising politicians Australians actually trust (and why): how distrust changes voter behaviour and reshapes election outcomes; and what unexpected decision or external shock could swing the election result. Discover the reshaping of Australia’s political landscape – and what it means for Election Day. Watch the webinar on YouTube.

CORPORATES
ROY MORGAN LIMITED

Rivers rus dry with no buyers

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Original article by Eli Greenblat
The Australian – Page: 15 : 24-Jan-25

The receivers and managers of Mosaic Brands have advised that they have been unable to find a buyer for its Rivers footwear and clothing brand. David Hardy from receiver KPMG says all remaining 136 stores operating under the Rivers brand will be close by mid-April, with the loss of about 650 jobs. Rivers and several other brands were acquired in 2018 by Noni B, which subsequently became Mosaic Brands. The company collaped in late 2024 with debts of nearly $250m, and several of its retail brands were immediately axed. The brand that eventually became Rivers was established in 1863.

CORPORATES
RIVERS (AUSTRALIA) PTY LTD, MOSAIC BRANDS LIMITED – ASX MOZ, KPMG AUSTRALIA PTY LTD

Bunnings, Kmart and Samsung are Most Trusted Brands in Retail and Consumer Products for 2024

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Dec-24

Roy Morgan has presented the annual Roy Morgan Trusted Brand Awards for Retail and Consumer Products. There were over 90 brands in the running for the awards, across the five categories of Supermarkets, Retail, Department and Discount Department Stores, Consumer Products, and Technology brands. Aldi has claimed the title of the ‘Most Trusted Supermarket Brand’ for 2024. The broader Retail category was again topped by home hardware brand Bunnings, with a third consecutive victory as the ‘Most Trusted Retail Brand’ in Australia. The ‘Most Trusted Brand in Department & Discount Department Stores’ has been won by Kmart for a third year in a row. The winner of the ‘Most Trusted Consumer Products Brand’ is South Korea-based Samsung, which has recorded its third straight victory in the category, while Apple is the ‘Most Trusted Technology Brand’ for a third consecutive year.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, SAMSUNG CORPORATION, APPLE PTY LTD