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Seven reaps advertising gold

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Original article by Darren Davidson
The Australian – Page: 22 : 16-Sep-16

Data from Standard Media Index shows that the Seven Network boasted a 51 per cent share of TV advertising revenue in the metropolitan market during August 2016. The network is believed to have gained between $A120m and $A130m in ad revenue from its coverage of the Rio de Janeiro Olympic Games. SMI estimates that Seven’s digital coverage contributed about $A3.7m to its ad revenue. The market share of the Nine and Ten Network was 28.28 per cent and 20.72 per cent respectively in August.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, SMI MEDIA INCORPORATED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, TELSTRA CORPORATION LIMITED – ASX TLS, WOOLWORTHS LIMITED – ASX WOW, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, SINGTEL OPTUS PTY LTD, McDONALD’S AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED

Rio delivers Seven ad bonanza

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Original article by Glenda Korporaal
The Australian – Page: 25 : 29-Aug-16

The Seven Network’s advertising revenue from its multi-platform coverage of the Rio de Janeiro Olympic Games is believed to have been within the range of $A100m to $A120m. Seven’s coverage included all three of its free-to-air channels and streaming via an Olympics app. Seven boasted a TV audience share of 45.8 per cent during the Games, compared with the Nine Network’s audience share of 40.8 per cent for its coverage of the London Olympics in 2012. Nine is said to have lost $A20m on its coverage.

CORPORATES
SEVEN ONLINE,{SPAC}SEVEN WEST MEDIA LIMITED – ASX SWM,{SPAC}NINE NETWORK AUSTRALIA LIMITED,{SPAC}NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC,{SPAC}HARVEY NORMAN HOLDINGS LIMITED – ASX HVN,{SPAC}DENTSU AEGIS MEDIA AUSTRALIA PTY LTD,{SPAC}WOOLWORTHS LIMITED – ASX WOW,{SPAC}TELSTRA CORPORATION LIMITED – ASX TLS,{SPAC}McDONALD’S AUSTRALIA LIMITED,{SPAC}SINGTEL OPTUS PTY LTD,{SPAC}TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED,{SPAC}FOXTEL MANAGEMENT PTY LTD

The final Olympics tally: Seven reaches nearly three million through digital platforms

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-16

A Roy Morgan Single Source survey has found that 14,778,000 Australians aged 14+ tuned in to watch the 2016 Rio de Janeiro Olympic Games. Some 13.2 million (94 per cent) watched TV coverage on channels 7, 7HD, 7TWO and 7MATE, while Seven’s digital platforms found a combined audience of over 2.9 million people: 1,735,000 streamed coverage directly through the Olympics on 7 website or app (with 1,243,000 and 829,000 users respectively), and 1,571,000 engaged with Seven’s Olympics content through its social media accounts on Facebook, Twitter and Instagram. Meanwhile, over 1.4 million Australians caught up on some Olympics highlights via YouTube, including the 7Olympics channel.

CORPORATES
ROY MORGAN RESEARCH CENTRE PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, FACEBOOK INCORPORATED, TWITTER INCORPORATED, INSTAGRAM LLC, YOUTUBE INCORPORATED

Digital helps Seven attract Olympics audience

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Original article by John Stensholt
The Australian Financial Review – Page: 7 : 9-Aug-16

The Seven Network’s TV broadcast of the 2016 Rio de Janeiro Olympic Games opening ceremony was watched by 1.61 million viewers in Australia’s five main capital cities. Meanwhile, Seven’s streaming coverage attracted 4.1 million viewers during the first two days of the Games, including a record 2.8 million streams on the second day. Seven has conceded that there have been problems with its streaming up, which it attributes to global demand for streaming services.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, OLYMPIC BROADCASTING SERVICES, AUSTRALIAN OPEN TENNIS, AUSTRALIAN FOOTBALL LEAGUE

Seven West signs Aussie start-up for Olympics alerts

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Original article by John Stensholt
The Australian Financial Review – Page: 20 : 19-Jul-16

Australia’s Rio de Janeiro Olympic Games broadcaster Seven West Media will provide viewers with messages advising them of Olympic events that they want to watch. Sports fans will receive an alert 15 minutes before an event begins, after Seven secured a deal with CalReply, The technology start-up’s alert service was used by some 600,000 people during the 2015 Rugby World Cup.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, CALREPLY, SQUARE PEG CAPITAL PTY LTD, VALAR VENTURES MANAGEMENT LLC, CVC ASIA PACIFIC (AUSTRALIA) PTY LTD

Seven seeks gold at Rio Olympics

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Original article by Max Mason
The Australian Financial Review – Page: 30 : 10-Aug-15

Seven West Media will use its broadcast rights to the 2016 Rio de Janeiro Olympic Games to attract advertisers to various types of delivery. Seven chief revenue officer Kurt Burnette says advertisers will be able to choose from Seven, 7Mate, 7Two, a streamed news channel, a video on-demand service and subscription video on-demand. Consumers will pay for access to live streaming.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN OPEN TENNIS, FUSION STRATEGY, OPTIMUM MEDIA DIRECTION PTY LTD