Supermarkets dominate the fresh bread market but Bakers Delight captures an out-sized share of the dollars spent

Original article by Roy Morgan
Market Research Update – Page: Online : 17-May-23

Research by Roy Morgan shows that Woolworths and Coles accounted for 60.4% of the total dollars spent in Australia’s $2.5 billion fresh bread market in the year to December 2022. The combined market share of the two supermarket giants is down from 51.9% in 2018, when the fresh break market was worth $2.9bn. Woolworths has retained its title as Australia’s largest retailer of fresh bread, with a market share of 30.6%, just ahead of Coles on 29.8%. Some 39.1% of fresh bread buyers now shop at Woolworths in an average week, while 37.6% shop at Coles; this is well ahead of Aldi (10.1%), Baker’s Delight (8%) and IGA (6.3%). These results are from the Roy Morgan Single Source survey of over 60,000 people per annum, including over 35,000 grocery buyers.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, BAKER’S DELIGHT HOLDINGS LIMITED, IGA

George Weston Foods hungry for acquisitions

Original article by Sue Mitchell
The Australian Financial Review – Page: 15 : 11-Nov-14

George Weston Foods boasts a 34 per cent share of Australia’s packaged bread market, and CEO Andrew Reeves says it aims to topple market leader Goodman Fielder. George Weston has ramped up its marketing activities in the last several years and reduced its production and distribution costs. Reeves says the group will consider growth options such as joint ventures or acquisitions in sector such as specialty and artisan breads

CORPORATES
GEORGE WESTON FOODS LIMITED, ASSOCIATED BRITISH FOODS PLC, GOODMAN FIELDER LIMITED – ASX GFF, WILMAR INTERNATIONAL LIMITED, FIRST PACIFIC COMPANY LIMITED, TIP TOP BAKERIES, PRIMARK STORES LIMITED, AB MAURI, LION PTY LTD, COCA-COLA AMATIL LIMITED – ASX CCL