Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-18

A Roy Morgan Single Source survey shows that Australia’s two largest supermarkets captured more than 50% of the $13bn+ fresh meat market for the first time in 2017. Woolworths Group had a 26.5% market share, up 1.1% since 2016, while Coles Group’s share rose 2% to 24.3%; their combined share of the fresh meat market was larger than all other retail outlets, including rival supermarkets Aldi and IGA, butchers, markets, other supermarkets and other non-supermarkets combined. Both Australian supermarket giants have enjoyed stronger growth in the fresh meat market over the past year than rival Aldi, which now has a 9.6% share of the fresh meat market, up 0.9% in a year – although all three have clearly taken substantial market share from traditional butchers. Ten years ago butchers and markets had 32% of Australia’s fresh meat market; today this is just under a quarter (24%). In the last 12 months fresh meat market share for butchers and markets dropped 3% points. This is the steepest drop of any time period in the last decade.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, IGA