Women more likely to buy vitamins than men. They also care more about what they eat

Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-19

New Roy Morgan data shows that 47% of Australian women aged 14+ purchase vitamins, minerals and supplements in an average six-month period, compared to 35% of men. Meanwhile, 73% of women say they actively try to get sufficient calcium in their diet, compared to 64% of men, and a greater proportion of women than men try to buy additive-free food than men (53% vs 41%). More women also favour ‘natural medicines’ and health products than men (42% vs 30%). These findings come from the Roy Morgan Single Source survey, which is based on in-depth face-to-face interviews with over 50,000 Australians each year in their homes.