Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Nov-14

A Roy Morgan Single Source survey has found that 15 per cent of Australians aged 18+ drank Champagne or sparkling wine in any given four-week period in the year to September 2014. In contrast, 37 per cent of Australian adults drank beer during an average four weeks, while 42 per cent drank red or white wines. The survey also shows that 31 per cent of Australians who drink Champagne or sparkling wine belong to the affluent AB socio-economic quintile, while 37 per cent are from households with annual income of at least $A250,000

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