CHILD CONSUMERS – AUSTRALIA

Young Australians saved over $650 million

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Oct-14

Roy Morgan Research’s latest Young Australians Survey has found that 74 per cent of Australians aged 6-13 currently have personal savings, which total $A653m. The survey, which was carried out in the year to June 2014, also shows that the average amount saved by Australians in this age group is $A285, while 21.2 per cent have savings of less than $A50 and 10.2 per cent have savings of $A1,000 or more

CORPORATES
ROY MORGAN RESEARCH LIMITED, HERITAGE BANK LIMITED – ASX HBS, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

Fallen idols: Aussie kids turning away from celebrities

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Oct-14

Roy Morgan Research’s latest Young Australians Survey has found that 49 per cent of children aged 6-13 admired movie stars, rock or pop stars and other celebrities in the year to June 2014. This compares with 54 per cent in the year to June 2012. The survey also shows that the proportion of children who say they want to look cool has fallen from 56 per cent to 54 per cent over the last two years

CORPORATES
ROY MORGAN RESEARCH LIMITED