Original article by Roy Morgan
Market Research Update – Page: Online : 19-Jul-23

New research from Roy Morgan shows that over 11.6 million Australians aged 14+ visited a cinema in the year to March 2023, up by over 2.7 million (+11%) on a year earlier when there were still many pandemic-era restrictions. More than 6.1 million women attended the cinema in the last year, an increase of over 1.7 million (+39%) on a year earlier. There has also been a large increase for men, up more than 1 million (+23%) to 5.5 million. Meanwhile, more than 3.4 million members of Generation Z attended the cinema in the last year, up almost 600,000 (+21%) from a year earlier. Close behind are Millennials of whom just over 3.1 million attended the cinema in the last year, up more than 650,000 (+27%). The older generations also comprise sizeable cinema audiences, with 2.4 million in Generation X and 1.9 million Baby Boomers attending the cinema in the last year. Looking in detail at who is driving the increase in cinema attendance across the population, we can see that high-value premium consumers are more likely to go to the cinema than anyone else.

CORPORATES
ROY MORGAN LIMITED

Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Sep-16

A Roy Morgan Single Source survey has found that 28 per cent of Australians aged 14+ (5.6 million people) went to the cinema in an average four weeks in the year to June 2016. The survey also shows that Australians aged 14-24 were by far the most likely to go to the movies in an average four weeks (40 per cent), ahead of 25-34 year-olds (30 per cent), 35-49 year-olds (28 per cent), and 23 per cent of those aged 50+. Meanwhile, 21 per cent of Australians aged 14+ visited a theatre chain in an average four weeks, while 12 per cent cite newspapers’ movie listings and reviews as a section they "especially choose to read".

CORPORATES
ROY MORGAN RESEARCH LIMITED, HOYTS CINEMAS LIMITED, EVENT CINEMAS (AUSTRALIA) PTY LTD, VILLAGE CINEMAS AUSTRALIA PTY LTD, PALACE CINEMAS