Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Dec-14

For the second consecutive month, Donut King has beaten out the competition for the title of Coffee Shop of the Month in the Roy Morgan Customer Satisfaction Awards for October 2014, with a satisfaction rating of 87.3 per cent. Michel’s Patisserie had dominated this competitive category until September, winning the Customer Satisfaction Award every month from January through August. Starbucks is now ranked second with a satisfaction rating of 87.1 per cent, followed by Michel’s Patisserie with 84.3 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, DONUT KING, MICHEL’S PATISSERIE, STARBUCKS COFFEE COMPANY (AUSTRALIA) PTY LTD, GLORIA JEAN’S COFFEES PTY LTD, THE COFFEE CLUB PTY LTD, MUFFIN BREAK PTY LTD