Original article by Damon Kitney
The Australian – Page: 23 : 18-Jul-14
A new report argues that Australian companies could generate about $A9.3bn worth of extra value each year via greater use of "collaborative" technologies. These include popular social media sites such as Twitter and Facebook. The survey, which was undertaken by Deloitte Access Economics on behalf of Google, shows that 50 per cent of respondents have yet to implement a collaborative strategy
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