Original article by Paul McIntyre
The Australian Financial Review – Page: 29 : 10-Aug-15

The number of Australians who have advertisement-blocking code installed in their web browsers has risen to close to four million. This number is equal to 18 per cent of the online Australian population. The release of Apple’s iOS9 Safari web browser update, planned for September 2015, will make the problem of people blocking advertisements even more pressing for advertisers. Apple’s ad-blocking option has been described by "British Vogue"’s digital creative solutions manager Emma Geary as the "most disruptive update yet".

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