Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Nov-15

A Roy Morgan Single Source survey has found that 11 per cent of Australians aged 18+ buy condoms in any given six-month period, which is unchanged since 2011. The survey, which was carried out in the year to June 2015, also shows that 59 per cent of condom purchasers are men. Analysis shows that Australians of both genders in the 25-34 age group remain the most likely to purchase condoms in an average six months. Meanwhile, people who are engaged or planning to marry (20 per cent), single (17 per cent) or in a de facto relationship (15 per cent) are above-average for purchasing condoms.

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