CONSUMER BEHAVIOR – AUSTRALIA

Buyers steer clear of petrol as more electric vehicles hit the road

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Original article by Sam Irvine
The Australian Financial Review – Page: 3 : 8-Apr-26

Data from the Federal Chamber of Automotive Industries and the Electric Vehicle Council shows that a record 15,839 electric vehicles were sold nationwide during March. Electric vehicles comprised 14.6 per cent of new cars sold in March, with EV sakes rising to a record market share for a second successive month. FCAI CEO Tony Weber expects Australians to continue to embrace EVs until the Iran war ends, but he adds that it is too soon to know whether the trend will be sustained over the long-term. The figures also show that new car sales fell by 2.6 per cent overall in the year to March

CORPORATES
FEDERAL CHAMBER OF AUTOMOTIVE INDUSTRIES, ELECTRIC VEHICLE COUNCIL

Temu and Shein still the headline disruptors in 2025

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-26

New data from Roy Morgan shows that established mass retailers Bunnings, Kmart and Big W remain dominant and stable in 2025, with modest growth in shopper numbers year-on-year (2% for Bunnings, 3% for Kmart and 1% for Big W). Meanwhile, online marketplaces Temu, Shein and Amazon have registered strong shopper gains; Temu had 5 million Australian shoppers in 2025 (17% growth year-on-year), Shein had 2.9 million Australian shoppers (up 28%) and Amazon gained 500,000 shoppers (up 6%). In contrast, legacy online retailers like eBay and Kogan, as well as major department stores Myer and David Jones, are losing shoppers as they struggle to compete with value-focused retailers and online marketplaces, reflecting shifting consumer preferences toward lower prices and more convenient shopping experiences. Roy Morgan estimates that Amazon, Temu, and Shein collectively generated close to $12 billion in retail sales in 2025, reflecting an increase of over $2 billion compared to 2024.

CORPORATES
ROY MORGAN LIMITED,BUNNINGS GROUP LIMITED,KMART AUSTRALIA LIMITED,BIG W DISCOUNT STORES,TEMU,SHEIN,AMAZON.COM INCORPORATED,EBAY AUSTRALIA AND NEW ZEALAND PTY LTD,KOGAN.COM LIMITED – ASX KGN,MYER HOLDINGS LIMITED – ASX MYR,DAVID JONES LIMITED

Big four banks cash in on zero interest

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Original article by Max Aitchison
The Australian – Page: 13 & 14 : 21-Jan-26

Analysis by Jarden shows that customers of Australia’s four major banks hold a combined $320bn in transaction and business accounts that do not pay any interest. This equates to about 10 per cent of each of the four major banks’ total deposits, and nearly 20 per cent of the estimated $1.7trn in deposits held by all of the nation’s lenders. Jarden’s analysis also shows that the four big banks’ implied earnings from zero-interest accounts have risen sharply in recent years. Matt Wilson from Jarden says the major banks have benefited from customer loyalty and inertia in recent years; he adds that this may change in 2026, and customers may begin seeking better deals for their bank deposits.

CORPORATES
JARDEN GROUP LIMITED

Australians to turn out in force for Boxing Day

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Dec-25

Data from the Australian Retailers Association and Roy Morgan shows that consumers are forecast to spend about $1.6bn nationally on Boxing Day, a year-on-year increase of 4.3 per cent. Amongst other things, consumers are forecast to spend $476m on household goods on Boxing Day (up 4.4 per cent), and $216m on clothing, footwear and accessories (up 1.9 per cent); ‘Other retailing’ is also set for strong growth, rising 6.3 per cent to $221m. Spending in the full post-Christmas week (25-31 December) is forecast to reach $3.832 billion, up 4.4 per cent on last year; Boxing Day sales are expected to account for the largest share of this total, supported by strong demand for value, post-Christmas discounts and the redemption of Christmas gift cards.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

Over one-in-three Australian credit card holders rely on credit to make ends meet

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Nov-25

New research from Roy Morgan’s Single Source shows that the median annual personal income of Australian credit card holders is over $20,000 higher than non-credit card holders. Nevertheless, 36% of credit card holders leave part of their credit card debt unpaid at the end of each month; this equates to an estimated 2,440,000 Australians, or 11% of the adult population. Among the 2.44 million Australians who do not pay off their credit card each month, the median amount owed is $1,037. Those with greater ongoing living expenses tend to owe more, with more owed by mortgage payers ($1,342) and renters ($911) than by those owning their home outright ($787). Not only do credit card holders who have greater ongoing living expenses leave larger amounts unpaid on their credit card each month, but they are also more likely to have accessed buy-now, pay-later services in an average four weeks.

CORPORATES
ROY MORGAN LIMITED

Online retailers are leading Australia’s low-price perception shift, with cheap becoming even cheaper

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Nov-25

Research from Roy Morgan shows that global online retailers are reshaping Australians’ perceptions of value, with "cheap" becoming even cheaper as most traditional discount stores lose their hold on price perception. Kmart and Big W continue to lead on low-price perception, with 58% and 45% of Australians respectively associating these brands with the statement "has low prices". However, over the past five years most traditional discount retailers have seen declines in this measure, while Amazon, Temu and Shein have recorded notable gains. Temu’s "low price" association has risen from 34% to 41% (+7% points) since October 2024, surpassing The Reject Shop. Shein has risen from 23% to 27% (+4% points) during the same period, and is now sitting on par with Bunnings and Target. The Reject Shop’s recent acquisition by Canadian retailer Dollarama is set to inject new competition into this segment. However, Dollarama will be entering a far more competitive environment than The Reject Shop has competed in, with online players now firmly reshaping what Australians perceive as "cheap".

CORPORATES
ROY MORGAN LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, AMAZON.COM INCORPORATED, TEMU, SHEIN, THE REJECT SHOP LIMITED, TARGET AUSTRALIA PTY LTD, BUNNINGS GROUP LIMITED, DOLLARAMA

Australians report donating almost $8 billion to charity annually

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Data from Roy Morgan shows that 58% of Australians aged 14+ (an estimated 13.2 million people) donated an average of $594 to charity in the year to 30 June 2025, contributing approximately $7.9 billion in total. Donations have followed a steady upward trend since June 2015, with a few slight dips in recent periods over the last decade, including during the last year as cost-of-living concerns became prevalent, even as official inflation decelerated rapidly over the last two-and-a-half years. Over the last decade the average size of charitable donations made by Australians has grown significantly. In 2015-16 the average charitable donation per donor was $334; this increased by $166 (+50%) in the next five years to an average of $500 in 2020-21. Since the COVID-19 pandemic, the growth in the size of the average charitable donation has continued, but at a slower pace, up by $94 (+19%) over the last four years to $594 in 2024-25.

CORPORATES
ROY MORGAN LIMITED

More men are using skincare; up over 20% compared to five years ago

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-25

New data from Roy Morgan shows that there was 20.7% growth in male skincare routines over the five years to June 2025, making male self-care more prominent than ever. In total, 14.4 million Australians aged 14+ said they have used skincare products in the 12 months to June 2025, compared to 13 million in the year to June 2021; this is an increase of over 1 million Australians (10.1% growth) over the past five years. Some 43.4% of men now use skincare products, up from 40.5% five years ago; the number of women who use skincare products has fallen to 81.5%, down from 82.5% five years ago. Meanwhile, the number of Australians who now have a skincare routine has grown from 7,671,000 to 8,649,000; this is a rise of 979,000 (12.8% growth over the last five years). While more people are reporting to have a skincare routine, the number of those who do is growing at a faster rate; with the gap between the two groups widening.

CORPORATES
ROY MORGAN LIMITED

HBO Max scores over 850,000 viewers in first quarter streaming content

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-25

New data from Roy Morgan shows that streaming video service HBO Max, which launched in Australia on 31 March, has captured an impressive audience of 851,000 Australians aged 14+ in its first full quarter online (April-June 2025). A look at the broader market for subscription video on demand shows that 17.6 million Australians (76.9%) watched a streaming video service in an average four weeks in the 12 months to June 2025, up 452,000 (+3%) from a year ago. The leading streaming video service is again Netflix with 14,339,000 viewers (63% of Australians) in an average four weeks – more than double any other streaming video service. The contest for second place is tight between Disney Plus with 6,474,000 viewers (28%), just ahead of Amazon Prime Video with 6,464,000 viewers (28%) and Stan on 5,097,000 (22%). In fifth place is DAZN’s streaming video service Binge with 2,754,000 viewers (12%).

CORPORATES
ROY MORGAN LIMITED, HBO MAX, NETFLIX INCORPORATED, DISNEY+, AMAZON PRIME VIDEO, STAN ENTERTAINMENT PTY LTD, DAZN, BINGE

Migration concerns surge post-pandemic – almost returning to pre-pandemic levels

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Sep-25

New research from Roy Morgan shows that 13% of Australian electors believe that ‘managing immigration and population growth’ is an important issue; this figure has more than doubled since 2023. However, the long-term national trend since 2016 shows that the proportion who cited ‘managing immigration and population growth’ as an important issue reached a pre-pandemic high of 16% in 2019, before declining during COVID and falling to just 6% in June 2023. Since then, the perceived importance of immigration has surged as an issue and, as immigration to Australia increased, is up seven percentage points. While there has been an increase in the perceived importance of immigration as an issue across all age groups since the pandemic, concern varies substantially by age, with older people being significantly more likely to raise immigration as an issue.

CORPORATES
ROY MORGAN LIMITED