CONSUMER BEHAVIOR – AUSTRALIA

Tennis viewers a valuable audience for advertisers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jun-16

A Roy Morgan Single Source survey has found that 34.3 per cent of Australians aged 14+ watch tennis on television occasionally or almost always. They are slightly more inclined than the average Australian to "find TV advertising interesting" (21.6 per cent vs 19.7 per cent) and less inclined to agree that "Nearly all TV advertising annoys me" (65.9 per cent vs 68.1 per cent). More than three-quarters of them watch Wimbledon broadcaster Channel 7 (and its affiliates) in an average seven days, well above the population average of 67.6 per cent. Meanwhile, the 1,025,000 million Australians (or 15.2 per cent of total tennis viewers) who play tennis themselves as well as watching it on TV, are not only more tolerant towards TV advertising than those who simply watch it on the box, but more likely to have cash to splash.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SEVEN NETWORK LIMITED

Liberals hold all Top 10 seats for Private Health Insurance cover, and ALP only three of the Top 25

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Jun-16

A Roy Morgan Single Source survey conducted since the last federal election in October 2013 shows that 61 per cent of Liberal Party voters have private health insurance, ahead of National Party voters (53 per cent), Greens voters (51 per cent) and ALP voters (47 per cent). Each of the Top 10 electorates where voters are most likely to have private health insurance are held by the Liberal Party. They include the seats of Berowra and Moore, where 82 per cent of voters have private health insurance. The seat of Perth is the highest-ranking ALP-held electorate, with 70 per cent of voters having private health insurance.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN GREENS

Destination cyberspace: Australia’s most popular travel and tourism websites

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jun-16

A Roy Morgan Single Source survey has found that 13.7 per cent of Australians aged 14+ (2.7 million people) visited the Qantas website in an average four weeks during the year to March 2016. This was followed by the Booking.com and Jetstar websites, which each attracted 9.7 per cent of the population (or 1.9 million people) in an average four weeks. Besides the airlines and the Flight Centre website, the Top 15 travel websites are dominated by online-only businesses: mainly booking sites, but also News Corp-owned news.com.au/travel (5.3 per cent) and Fairfax-owned Traveller.com.au (3.8 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, BOOKING.COM BV, JETSTAR AIRLINES PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, TRIPADVISOR LLC, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, NEWS CORP AUSTRALIA PTY LTD, FAIRFAX MEDIA LIMITED – ASX FXJ, WOTIF.COM HOLDINGS LIMITED

Twitter: a bird in the hand for 5.4m Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jun-16

A Roy Morgan Single Source survey has found that 28 per cent of Australians aged 14+ (5.4 million) used Twitter in an average four weeks in the year to March 2016. This represents around 1.75 per cent of Twitter’s self-reported worldwide monthly audience (or around 1 in 57 users). The survey also shows that 38 per cent of Australians aged 14-24 use Twitter in an average month, compared with just 19 per cent of those aged 50+. Analysis by gender shows that 30 per cent of Australian men and 26 per cent of Australian women use Twitter in an average month. Meanwhile, 30 per cent of capital city residents and 23 per cent of people in country areas use Twitter in an average month.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TWITTER INCORPORATED, FACEBOOK INCORPORATED, INSTAGRAM LLC, SNAPCHAT INCORPORATED, MICROSOFT CORPORATION, LINKEDIN CORPORATION

7 million Aussies now ‘can’t live without’ their smartphones

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jun-16

A Roy Morgan Single Source survey has found that 45 per cent of Australian smartphone owners aged 14+ say they cannot live without their mobile. The survey, which was carried out in the year to March 2016, also shows that 63 per cent of smartphone owners agree that they need the device to help them juggle their work and personal life, while 59 per cent need a smartphone for their personal security, and 54 per cent need it to help them co-ordinate their social life. Analysis by brand shows that 50 per cent of Apple iPhone owners cannot live without their smartphone, compared with 42 per cent of Samsung users, 43 per cent of HTC users and 45 per cent of LG users.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, HTC CORPORATION, LG ELECTRONICS, NOKIA OY AB, SONY CORPORATION, HUAWEI TECHNOLOGIES COMPANY LIMITED

Nothing to sneeze (or cough) at: the annual cycle of throat lozenge and tissue sales

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jun-16

A Roy Morgan Single Source survey has found that 36.2 per cent of Australians aged 14+ bought tissues/paper handkerchiefs in an average four-week period during the year to March 2016, and nine per cent bought throat lozenges/cough lollies. These figures have remained relatively stable over the last few years. The survey also shows that more Australians buy tissues and cough lollies during the July-September period than any other quarter. In 2015, some 14 per cent of Australians bought cough lozenges and 39.7 per cent bought tissues in an average four weeks during the July-September quarter (as opposed to 5.6 per cent and 32 per cent respectively in the January-March quarter). Meanwhile, a higher proportion of women than men buy these products at any time of the year, and this pattern is especially apparent during the peak July-September quarter.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Five million Australians now have Netflix; Stan and Presto are still well behind, but growing

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-16

A Roy Morgan Single Source survey has found that almost five million Australians aged 14+ had access to Netflix in the three months to May 2016, while 1,878,000 households now use the subscription video-on-demand service. Some 891,000 Australians in 332,000 households now have access to Stan, while Presto now reaches 353,000 people in 142,000 subscribing homes. Meanwhile, Roy Morgan estimates that 92 per cent of Netflix users (1,734,000 households) had a paid subscription in the May quarter, compared with 78 per cent of Stan subscribers (260,000 homes) and 64 per cent of Presto subscribers (around 91,000 homes).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD

Are LinkedIn’s business decision-makers Microsoft’s $35billion target audience?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-16

A recent Roy Morgan Single Source survey showed that 24 per cent of Australian workers aged 14+ visit the LinkedIn website. The survey also found that 65 per cent of CEOs, General Managers and Legislators use the career networking site in an average four weeks, followed by Information and Communications Technology professionals (57 per cent) and Business, Human Resource and Marketing Professionals (45 per cent). The value for Microsoft, as it moves away from consumer products toward providing business technology services like cloud platforms and large-scale software subscriptions, is that LinkedIn’s biggest users are not just workers, but business decision-makers: those employees, partners, and business owners responsible for determining their companies’ expenditure across a range of categories – including software and computer services. Roy Morgan’s survey of business decision-makers shows that almost 950,000 Australians made or contributed to decisions in their organisation regarding computer software or online services in the past year – and 38 per cent of them (360,000) use LinkedIn.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LINKEDIN CORPORATION, MICROSOFT CORPORATION

Beer buddies: Australian men and the amber fluid

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-16

A Roy Morgan Single Source survey has found that 38.1 per cent of Australians aged 18+ drink beer at least once in any given four-week period. The survey, which was carried out in the year to March 2016, also shows that 5.3 million Australian men (or 58.8 per cent of the adult male population) drank some kind of beer in an average four weeks, compared with 1.7 million women (18.2 per cent). Meanwhile, 47.6 per cent of men consumed standard beer during this period, and 37.1 per cent drank premium/imported beer. Full-strength beer (53.6 per cent) is far more popular than mid-strength (13.6 per cent) or low-alcohol (10.1 per cent). Carlton Draught is the most popular beer brand, consumed by 11.1 per cent of Australian men in an average seven-day period.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Target hits the bulls’ eye for women’s underwear

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-16

A Roy Morgan Single Source survey has found that just over 2.5 million Australians aged 14+ buy women’s underwear in any given four weeks, spending an average of $A55 per person. The survey, which was carried out in the year to March 2016, also shows that 576,000 Australians (or 22.5 per cent of total women’s underwear shoppers) make at least one women’s underwear purchase at Target in an average four weeks, spending an average of $A36 each. Kmart attracts 447,000 women’s-underwear shoppers in an average four weeks, with an average spend on women’s underwear of $A27. Meanwhile, 412,000 people shop at Best & Less for women’s underwear in an average four weeks, spending an average of $A34.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TARGET AUSTRALIA PTY LTD, KMART AUSTRALIA LIMITED, BEST AND LESS PTY LTD, MYER HOLDINGS LIMITED – ASX MYR, DAVID JONES LIMITED, VICTORIA’S SECRET, WESFARMERS LIMITED – ASX WES